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- The Future of Household Cleaners 2024
The Future of Household Cleaners 2024
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The Future of Household Cleaners 2024 covers the latest innovations and consumer trends across the global household cleaning products industry in 2024. Mintel’s global report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and Americas over the next five years and beyond.
Consumers are prioritising value as the global economic and geopolitical circumstances continue to drive cost-conscious behaviours. With almost two-thirds of US adults considering price an important factor when choosing surface cleaners.
Purchases in the household cleaning products market are being driven by safe, natural ingredients and health claims.
To find out more about the most innovation product launches in the household cleaning market, take a look at Mintel’s A Year of Innovation in Household Cleaners.
‘Green’ claims are under increased scrutiny and will be harder to make in future. It will be essential for brands to specifically define sustainability and emphasise the personal benefits of using such products to resonate with consumers.
The increased potential of widespread disease outbreaks enhances the role of household cleaner brands in promoting the use of innovative germicidal products.
The growth of older populations globally presents an opportunity, and a need, for surface cleaner brands to deeply understand and cater to their specific requirements. To align with this demographic shift, household cleaner brands can focus on developing products and services that enhance the overall wellbeing of the ageing population, encompassing both physical and mental aspects.
This is just a snapshot of the full Future of Household Cleaners, to learn more about future innovations and challenges facing the market, purchase our full report. To discover more about the household cleaning products industry, explore our extensive household market reports.
This report, written by Arpita Sharma, a leading household analyst, delivers in-depth commentary and analysis to highlight global cleaning products industry trends and add expert context to the numbers.
Hygiene products will benefit from rejuvenation to maintain usage, while ‘green’ claims and technology will influence how brands market and develop new products.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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