The Future of Household Cleaners 2022
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Household cleaners will need to adapt to post-pandemic habits, offering opportunities for specialist products to boost visibility. Arpita Sharma, Global Household Analyst…

The Future of Household Cleaners 2022

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across The Future of Household Cleaners Market 2022. Our forward-looking report identifies evolving areas, consumer attitudes, and important advances expected across the cleaning industry over the next five years and beyond.


Current Landscape of Household Cleaners Market

Hygiene is still a key concern within the cleaning industry, influencing the high share of antibacterial claims on new launches. However, the hygiene focus is lessening as we head to the next stage of the pandemic.

As well as convenience and product functionality, consumers are increasingly expecting brands to paint a more holistic picture of their eco credentials, from convenient refill options to carbon-neutral production.

  • 18% of global hard surface and toilet care launches carried the botanical/herbal claim.
  • 14% of Mexican consumers consider home hygiene less of a priority than it was a year ago.

Household Cleaning Industry Trends in the Next Two Years

The future of household cleaners depends on their ability to adapt as the world becomes less fixated with disinfectants and hygiene and previous concerns like health and the environment reemerge. The future of cleaning will also see time-pressured consumers seeking out convenient cleaning products that help them save time.


Household Cleaning Industry Trends in Five Years and Beyond

The future of household cleaners will be shaped by the continuous momentum toward natural products. Brands in the cleaning industry will need to respond by highlighting how nature and chemicals can work together to create better products, such as nature-identical and lab-grown ingredients.


Expert Analysis from a Specialist in the Field

This report, written by Arpita Sharma, a leading analyst in the Household sector, delivers in-depth commentary and analysis to highlight future and current trends and add expert context to the numbers.

Household cleaners will need to adapt to post-pandemic habits, offering opportunities for specialist products to boost visibility.

Arpita Sharma
Global Household Analyst

Table of Contents

  1. where we are now

  2. in the next two years

    • Adjust disinfectant positioning to align with post-pandemic behaviours
    • Reinvigorate specialist cleaners based on their efficacy
    • Adjust packaging strategies towards a circular economy
  3. Five years and beyond

    • Promote the virtues of chemicals and synthetics

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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