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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- Five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Frozen functionality
- Ice cream will fully embrace functional health to stay relevant
- Make healthier ice cream an active choice, rather than a compromise
- Charles Leclerc launches his Lec ice cream brand
- Ice cream will embrace 'cleaner' sugar alternatives
- Gut health will offer a new functional avenue to explore
- Fro-yo will gain new purpose, with kefir hot on its heels
- Ice cream will help younger Asian consumers achieve 'lazy wellness'
- Brands will make TCM benefits relevant to modern lives
- Celebrate and replicate
- Festivals are an unexplored opportunity for ice cream
- Foster cultural connections by embracing regional festivities
- Ice cream brands will win favour with immigrant communities by recognising their celebrations
- Festival-themed limited editions will also appeal to adventurous taste buds
- Hyper-realistic bite-size formats will provide trickery and treats
- Smaller ice cream formats will remain relevant
- Flavour > free from
- Plant-based ice creams are failing to gain further ground
- Graph 1: usage of plant-based ice cream, 2022-24
- Plant-based ice cream falls short in an indulgent category
- Graph 2: new dairy and plant-based ice cream and frozen yogurt, rating of select purchase drivers, 2021-25
- Plant-based ice cream will focus on flavour, rather than free-from attributes
- Açaí will be all (plant-based) things to all people
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FIVE YEARS AND BEYOND
- Mintel's perspective
- Ice cream will be particularly vulnerable to supply chain challenges
- The cocoa crisis will require a range of responses
- Climate change's impact on humans will become more pressing
- Ice cream will play with the senses
- 'I'll have the vanilla, strawberry and gastrophysics, please'
- Mintel Spark imagines an ice cream that uses scent to enhance flavour and reduce sugar content
- Key takeaways
Discover the future trends in the global ice cream market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global coffee market over the next five years.
The most important upcoming trends in the ice cream market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global ice cream market. Understanding the future of the ice cream industry has never been so simple.
To discover more about the global ice cream market, read Mintel’s A Year of Innovation in Ice Cream or take a look at Mintel’s extensive ice cream market research.
Meet The Expert
This report was written by Alice Pilkington, Principal Analyst at Mintel. Alice Pilkington is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
Ice cream will better embrace functionality to remain competitive; less common cultural festivals hold potential to reinvigorate innovation within the category.
Alice Pilkington
Principal Analyst
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