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Report
en_GB
Instant noodle brands will innovate with bold flavours and healthier ingredients and production methods to meet demand for diverse tastes and health-focused diets. Megan Stanton, Director - Mintel Food and…
Global
Pasta, Rice and Noodles
simple
The Future of Instant Noodles 2025
"Instant noodle brands will innovate with bold flavours and healthier ingredients and production methods to meet demand for diverse tastes and health-focused diets."
Megan Stanton, Director - Mintel Food and Drink
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WHAT YOU NEED TO KNOW
Where we are now
In the next two years
Five years and beyond
IN THE NEXT TWO YEARS
Mintel’s perspective
Flavour innovation will fuel demand
Flavour innovation fuels instant noodle demand
Graph 1: triggers to new products purchase, 2023
Korean-inspired fusion flavours are set to shape global palates
Flavour explorers consider instant foods a convenient way to sample international and local cuisines
Innovative flavours will captivate adventurous taste seekers
From artificial to authentic: natural ingredients will transform instant noodles
Real ingredients will create restaurant-quality flavours
Enhance instant noodles with multi-sensory excitement in flavour and texture
Promote real seasoning and sauce to enrich the taste experience
In Japan, products highlight seasoning and sauce to drive appeal
‘Better-for-you’ positioning will grow, using healthier processing and ingredients
Non-fried instant noodles grow into a dominant option in China and Japan
Graph 2: instant noodle launches with ‘non-fried’ in their product description, 2020-24
Enhance non-fried noodles for a better taste experience while combating health concerns
Applying healthy processing techniques to instant noodles
A growing opportunity to adopt healthier ingredients in instant noodles
Graph 3: nutritional interest in instant noodles, 2025
Draw inspiration from India’s nutritious ancient grain innovation
Graph 4: instant noodle launches with ‘millet’ in their product description, 2020-24
Sabala Classic Hakka Noodles – a healthy twist on tradition
Use wholesome ingredients to promote better-for-you instant noodles
Instant noodles elevate health benefits from natural to functional
IN THE NEXT FIVE YEARS
Mintel’s perspective
Address time-poor parents with child-focused instant noodles
Graph 5: instant noodle launches targeted at children, 2021-25
Instant noodle brands launch kid-focused products to drive growth
Unlocking the senior market: tailoring instant noodles to older consumers
Graph 6: barriers to consuming instant noodles, 2025
Addressing seniors’ nutritional needs
Graph 7: perceived most important nutrients that seniors should focus on, 2025
Enhance nutritional profile to appeal to seniors
The development of GLP-1 medications can drive instant noodle innovation
Key takeaways
Discover the most important future trends in instant noodles with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the noodles industry over the next five years.
Upcoming global trends in instant noodles are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Emerging Industry Trends Covered in the Report
Flavour innovation leading the way
Healthier processing redefining the category
Wholesome ingredients taking centre-stage
Purchase the full report for a complete overview of the trends shaping the future of the instant noodles industry. Alongside Mintel’s pick of the most innovative and inspirational instant noodle launches in the global market.Understanding the future of instant noodles has never been so easy.
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