2026
10
The Future of Juice and Juice Drinks 2026
2026-03-11T14:00:54+00:00
REP2D7C71C5_7E21_4FA0_BC71_C57E21EFA0BF
2195
191893
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Report
en_GB
Brands will reinvent the juice category with bold flavours, functional benefits and fibre‑driven wellness, connecting with consumers and fuelling future growth. Heng Hong Tan, Associate Principal…
Global
Juices and Smoothies
simple

The Future of Juice and Juice Drinks 2026

"Brands will reinvent the juice category with bold flavours, functional benefits and fibre‑driven wellness, connecting with consumers and fuelling future growth."

Heng Hong Tan, Associate Principal

Heng Hong Tan, Associate Principal

Discover the most important future trends in juice with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the juice industry over the next five years.

Upcoming global trends in juice are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

Key Juice Industry Trends Covered in the Report

  • Functional and health‑driven innovation grows
  • Aphrodisiac juices will take off
  • Emrbace fibre

Purchase the full report for a complete breakdown of the trends shaping the future of the juice industry. Alongside Mintel’s pick of the most innovative and inspirational juice launches introduced to the global market. Understanding the future of juice has never been so easy.

Collapse All
    • Where we are now
    • In the next two years
    • In five years and beyond
  1. IN THE NEXT TWO YEARS

    • Mintel's perspective
    • Juice will shed its old image
    • Future juice growth will be driven by young consumers' demand for flavour and variety
    • Graph 1: activities undertaken by juice consumers in the past three months, by age group, 2025
    • Reimagine juice with bold, exciting and unique attributes for the next generation
    • Foodservice trends will stimulate packaged innovation
    • Future growth lies in bold texture experiences
    • Juice will accelerate its functional shift
    • Functional pathways will strengthen juice's competitive edge
    • More traditional juice brands will embrace a functional shift
    • Unlocking juice's protein potential
    • Own brands will step up functional competition
    • Shots will emerge as the winning format for functional juice
    • Juice will embrace the fibre trend
    • Fibre will drive the next wave of juice innovation
    • Strengthening juice's link to gut health amid rising consumer interest
    • Position juice as a fibre champion in the GLP-1 era
    • Stepping up the fibre game with smoothies and 'liquid salads'
    • Frame fibre as a longevity ingredient
  2. IN FIVE YEARS AND BEYOND

    • Mintel's perspective
    • Market for aphrodisiac drinks will be driven by ageing and anxious populations
    • Aphrodisiac juices will take off
    • Pursue opportunities in the Middle East & Africa
    • Shift to packaged juice is set to drive growth in the Middle East & Africa
    • Graph 2: % share of juice launches by region, 2025
    • Optimise supply chains for the next juice ingredients
  3. KEY TAKEAWAYS

    • Key takeaways

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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