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Report
en_GB
Brands will reinvent the juice category with bold flavours, functional benefits and fibre‑driven wellness, connecting with consumers and fuelling future growth. Heng Hong Tan, Associate Principal…
Global
Juices and Smoothies
simple
The Future of Juice and Juice Drinks 2026
"Brands will reinvent the juice category with bold flavours, functional benefits and fibre‑driven wellness, connecting with consumers and fuelling future growth."
Discover the most important future trends in juice with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the juice industry over the next five years.
Upcoming global trends in juice are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Key Juice Industry Trends Covered in the Report
Functional and health‑driven innovation grows
Aphrodisiac juices will take off
Emrbace fibre
Purchase the full report for a complete breakdown of the trends shaping the future of the juice industry. Alongside Mintel’s pick of the most innovative and inspirational juice launches introduced to the global market. Understanding the future of juice has never been so easy.
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Where we are now
In the next two years
In five years and beyond
IN THE NEXT TWO YEARS
Mintel's perspective
Juice will shed its old image
Future juice growth will be driven by young consumers' demand for flavour and variety
Graph 1: activities undertaken by juice consumers in the past three months, by age group, 2025
Reimagine juice with bold, exciting and unique attributes for the next generation
Foodservice trends will stimulate packaged innovation
Future growth lies in bold texture experiences
Juice will accelerate its functional shift
Functional pathways will strengthen juice's competitive edge
More traditional juice brands will embrace a functional shift
Unlocking juice's protein potential
Own brands will step up functional competition
Shots will emerge as the winning format for functional juice
Juice will embrace the fibre trend
Fibre will drive the next wave of juice innovation
Strengthening juice's link to gut health amid rising consumer interest
Position juice as a fibre champion in the GLP-1 era
Stepping up the fibre game with smoothies and 'liquid salads'
Frame fibre as a longevity ingredient
IN FIVE YEARS AND BEYOND
Mintel's perspective
Market for aphrodisiac drinks will be driven by ageing and anxious populations
Aphrodisiac juices will take off
Pursue opportunities in the Middle East & Africa
Shift to packaged juice is set to drive growth in the Middle East & Africa
Graph 2: % share of juice launches by region, 2025
Optimise supply chains for the next juice ingredients
KEY TAKEAWAYS
Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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Functional juice shots are thriving. Meanwhile, organic and locally flavoured juice options remain highly valued by consumers.
Amrin Walji, Senior Innovation Analyst
...
Recent juice drink patents focus on reducing sugar, preserving flavour, extending shelf life and enhancing consumers' health with nutrient fortification.
Neha Srivastava, Senior Patent Analyst - Food & Drink...
The key opportunity for the juice market lies in reshaping consumer perceptions of value through ingredient innovation and natural positioning, while leveraging freshness to drive premiumisation and differentiated...
The German juice category continues to face challenging market conditions. Volume sales are in ongoing decline, with value growth largely bolstered by price increases. Consumption cutbacks are commonplace,...
Despite ongoing market pressures, focusing on low-sugar formulations and added nutrition can help re-engage category users. Lean into juice's fun factor to better compete with rival drink categories.
Hope...
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