The Future of Juice and Juice Drinks is a global market report that covers the latest innovations and consumer trends across the global juice market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
In 2024, the future of juice is still being impacted by negative associations with sugar. However, consumers see juices as affordable nutrition and enjoyment, which keeps the category in demand.
Juices face intense market competition, brands will need to find new ways to sustain the interest of Gen Zers and Gen Alphas in juices to future-proof the category.
More companies will create new juices for children that address the specific health concerns of parents. New juice innovation trends will see brands expanding texture offerings with Asian-inspired jelly.
In an increasingly borderless world, consumers will explore new frontiers with healthy, global juices and unique textures. Multiculturalism will be the conduit for the flourishing of unique juices.
Rising temperatures will change where fruits are grown and sourced, impacting fruit juices’ food miles and formulation. Meanwhile, technology fuels progress in sugar reduction and sweeteners, which will make the future of juice even more permissible.
This is just a snapshot of the Future of Juice, to learn more about future innovations and challenges facing the market, purchase our full report. You can discover more about the global juice market, by reading our A Year of Innovation in Juice or taking a look at our extensive Global Juice Market Research.
This report, written by Tan Heng Hong, a leading Drinks analyst, delivers in-depth commentary and analysis to highlight juice innovation trends and add expert context to the numbers.
Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement.
Tan Heng Hong
Senior Food & Drink Analyst
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