The Future of Juice and Juice Drinks 2024
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Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement. Tan Heng Hong, Senior Food & Drink Analyst…

The Future of Juice and Juice Drinks 2024

£ 2,195 (Excl.Tax)

Report Summary

The Future of Juice and Juice Drinks is a global market report that covers the latest innovations and consumer trends across the global juice market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Juice Market Landscape

In 2024, the future of juice is still being impacted by negative associations with sugar. However, consumers see juices as affordable nutrition and enjoyment, which keeps the category in demand.

Juices face intense market competition, brands will need to find new ways to sustain the interest of Gen Zers and Gen Alphas in juices to future-proof the category.

  • 75% of US Gen Zs use social media to learn about/research new food and drink products and brands.

The Future of Juice in the Next Two Years

More companies will create new juices for children that address the specific health concerns of parents. New juice innovation trends will see brands expanding texture offerings with Asian-inspired jelly.

In an increasingly borderless world, consumers will explore new frontiers with healthy, global juices and unique textures. Multiculturalism will be the conduit for the flourishing of unique juices.

  • 24% of Indian consumers will choose juice drinks with chunks/pieces over those without.

Juice Innovation Trends in Five Years and Beyond

Rising temperatures will change where fruits are grown and sourced, impacting fruit juices’ food miles and formulation. Meanwhile, technology fuels progress in sugar reduction and sweeteners, which will make the future of juice even more permissible.

  • 51% of Italian juice consumers are concerned about the food miles of fruit juice/juice drinks/smoothies made with tropical fruit.

This is just a snapshot of the Future of Juice, to learn more about future innovations and challenges facing the market, purchase our full report. You can discover more about the global juice market, by reading our A Year of Innovation in Juice or taking a look at our extensive Global Juice Market Research.

Expert Analysis from a Drinks Specialist

This report, written by Tan Heng Hong, a leading Drinks analyst, delivers in-depth commentary and analysis to highlight juice innovation trends and add expert context to the numbers.

Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement.

tan heng hong

Tan Heng Hong
Senior Food & Drink Analyst

Table of Contents


    • Breathe new life into child-friendly juices
    • Global flavours and textures can drive appeal
    • Graph 1: consumer interest in select Asian fruit flavours, 2022
    • Connecting with digital natives

    • Graph 2: juice drink launches by packaging material, 2019-23
    • Graph 3: juice launches (not 100% juice), by sweeteners, 2019-23
  3. Key takeaways

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    The consumer

    What They Want. Why They Want It.

    The Competitors

    Who’s Winning. How To Stay Ahead.

    The Market

    Size, Segments, Shares And Forecasts: How It All Adds Up.

    The Innovations

    New Ideas. New Products. New Potential.

    The Opportunities

    Where The White Space Is. How To Make It Yours.

    The Trends

    What’s Shaping Demand – Today And Tomorrow.

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    Future Of Sample Report

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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