Discover the future trends in the global juice and juice drinks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global juice industry over the next five years.
The most important upcoming trends in the juice market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in juice. Understanding the future of juice and juice drinks has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.
Juice will capitalise on its position to satisfy consumer demand for convenient health solutions, hydration and a beverage suitable for any time of day.
Tan Heng Hong
Senior Food & Drink Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Growing juice’s role as a quick health solution
- Juice as a quick health boost will need a dash of fun and enjoyment
- Attract younger consumers to juice with ‘viral health hacks’
- Solve immediate health needs to increase usage
- The resurgence of juice shots signals renewed interest for quick ‘health fixes’
- Optimise juice offerings for different dayparts
- Beyond breakfast – juice for multiple occasions
- Reimagine juice as a drinkable snack
- Juice can capitalise on consumer demand for vitality and mood-boosting snacks
- Carbonation will open up new consumption opportunities
- Unlock more evening usage through cocktails and mocktails
- Juice can seize more hydration opportunities
- Juice is well-positioned to capitalise on the growing consumer interest in hydration
- Innovate with formats to maximise juice hydration potential
- Emphasise the natural hydrating benefits of coconut water to drive usage
- Juice has a role in supporting GLP-1 hydration
- Diluting juice can tick the boxes in reduced sugar, enhanced hydration and lower costs
- Juice can offer functional hydration opportunities
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Narrative of fruit upcycling will focus more on resource maximisation
- Upcycled ingredients will enrich juice flavour profiles and health properties
- Re-engage the growing ageing population
- Cater to well-informed older consumers
- Optimise juice offerings to support women navigating menopause
- Highlighting juice’s potential to ease common menopausal symptoms could boost consumption
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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