The Future of Juice and Juice Drinks 2021
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In the wake of COVID-19, juice brands will need to propel their functional health and affordable nutrition credentials.Julia Buech, Global Food & Drink Analyst…

The Future of Juice and Juice Drinks 2021

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across the juice and juice drinks markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

Juice brands are innovating around sugar-reduced, vitamin-enriched and nutritious juice drinks while also responding to consumer interest in clean-label ingredients and eco-friendly packaging.

In the next two years

COVID-19 shapes health priorities, putting the spotlight on the immune system and mental health. A new era of value creation calls for both affordable and better-for-you drink solutions. The future of juice must be green.

In five years and beyond

Enabled by technology, sugar reduction will reach new heights. Personalised drink systems and products will become more accessible. Brands will embrace social matters and get serious about ethical responsibility beyond ‘green’.

Expert analysis from a specialist in the field

Written by Julia Buech, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In the wake of COVID-19, juice brands will need to propel their functional health and affordable nutrition credentials.

Julia Buech
Global Food & Drink Analyst

Table of Contents

  1. where we are now

    • EMEA: sugar reduction and sustainability
    • APAC: local flavours and fortification
    • Americas: health benefits & clean labels
  2. in the next two years

    • COVID-19 shapes health priorities
    • New era of value creation
    • The future must be green
    • [Graph] Selected European countries: "The COVID-19/coronavirus outbreak has prompted me to add more nutrients that support the immune system to my diet", May 2020
    • [Graph] Select global markets: COVID-19 related worries, "my/my family's stress levels," July 2020*
  3. in five years and beyond

    • Sugar reduction: tech solutions
    • Personalisation: the next generation
    • Mission brands: human component

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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