The Future of Juice and Juice Drinks 2022
[{"name":"Juice and Juice Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/juice"}]
Engage consumers with smart nutrition, adult flavour adventures and green commitments. Julia Buech, Global Food & Drink Analyst…

The Future of Juice and Juice Drinks 2022

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across the  Juice and Juice Drinks market in 2022. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across the Juice and Juice Drinks market over the next five years and into the future of the juice, beverage, and soft drinks industry.


Current market landscape of the Juice and Juice Drinks market

COVID-19 has accelerated consumer interest in immune health, a territory that juice excels in.

While immune-boosting vitamins are a common feature in juice drinks, the immunity message has taken centre stage in new launches, led by Europe.

Immune health claims started to gain pace in 2020, when the pandemic first hit, and spiked to new heights in 2021, outgrowing all other functional claims.

Juice and Juice Drinks market trends in the next two years

Added functional benefits are key to growth in the post-pandemic world. Beyond immune health, gut health and beauty are key areas of opportunity. Sugar remains the category’s nemesis, with ultra-low sugar drinks and tech-powered innovation paving the way for a healthier future.

Juice and Juice Drinks market trends in five years and beyond

As climate change looms over the world, consumers will look to track their carbon footprint in everything they buy and do. Eco labelling on products will become more standardized and informative.

Expert analysis from a specialist in the field

This report, written by Julia Buech, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on future trends in the juice industry, and adds expert context to the numbers.

Engage consumers with smart nutrition, adult flavor adventures, and green commitments.

Julia Buech
Global Food and Drink Analyst

Table of Contents

  1. Where we are now

    • – Graph 1: new juice and juice drinks with immune-health claims, by region, 2019-21
    • What we are seeing
  2. In the next two years

    • Mintel’s perspective Extra benefits, less sugar
    • Functionality is key to growth in the post-pandemic world
    • Beyond immune health, gut health and beauty are key areas of opportunity
    • Emerging ultra-low-sugar brands set a new benchmark for health in kids’ juice drinks
    • Tech-powered breakthrough for sugar-reduced 100% juice
    • Linking health and sustainability is the way forward Smart nutrition smoothies
    • Explore the complete nutrition potential
    • Bol Power Shakes bring fresh dimension to meal replacement shakes
    • Fresh, whole food meal replacements are an opportunity for growth
    • Meal-style smoothies continue to grow and evolve
    • Get serious about high protein and healthy fats Adult flavor horizons
    • Consumers are ready for grown-up flavor adventures
    • Take consumers on a journey with destination flavors
    • Tap the thirst for world drinks
    • Explore ‘street’ drinks that align with popular world cuisines
  3. In five years and beyond

    • Mintel’s perspective
    • Eco-labels will become standard
    • ‘Fit for grandchildren’ agriculture
    • Upcycling set to scale up
    • Ingredients from waste quotas

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch