Discover the latest global trends and innovations across the Juice and Juice Drinks market in 2022. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important advances expected across the Juice and Juice Drinks market over the next five years and into the future of the juice, beverage, and soft drinks industry.
COVID-19 has accelerated consumer interest in immune health, a territory that juice excels in.
While immune-boosting vitamins are a common feature in juice drinks, the immunity message has taken centre stage in new launches, led by Europe.
Immune health claims started to gain pace in 2020, when the pandemic first hit, and spiked to new heights in 2021, outgrowing all other functional claims.
Added functional benefits are key to growth in the post-pandemic world. Beyond immune health, gut health and beauty are key areas of opportunity. Sugar remains the category’s nemesis, with ultra-low sugar drinks and tech-powered innovation paving the way for a healthier future.
As climate change looms over the world, consumers will look to track their carbon footprint in everything they buy and do. Eco labelling on products will become more standardized and informative.
This report, written by Julia Buech, a leading analyst in the Food and Drink sector, delivers in-depth commentary and analysis on future trends in the juice industry, and adds expert context to the numbers.
Engage consumers with smart nutrition, adult flavor adventures, and green commitments.
Julia Buech
Global Food and Drink Analyst
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