The Future of Juice and Juice Drinks is a global market report that covers the latest innovations and consumer trends across the global juice market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Global Juice Market Landscape
In 2024, the future of juice is still being impacted by negative associations with sugar. However, consumers see juices as affordable nutrition and enjoyment, which keeps the category in demand.
Juices face intense market competition, brands will need to find new ways to sustain the interest of Gen Zers and Gen Alphas in juices to future-proof the category.
- 75% of US Gen Zs use social media to learn about/research new food and drink products and brands.
The Future of Juice in the Next Two Years
More companies will create new juices for children that address the specific health concerns of parents. New juice innovation trends will see brands expanding texture offerings with Asian-inspired jelly.
In an increasingly borderless world, consumers will explore new frontiers with healthy, global juices and unique textures. Multiculturalism will be the conduit for the flourishing of unique juices.
- 24% of Indian consumers will choose juice drinks with chunks/pieces over those without.
Juice Innovation Trends in Five Years and Beyond
Rising temperatures will change where fruits are grown and sourced, impacting fruit juices’ food miles and formulation. Meanwhile, technology fuels progress in sugar reduction and sweeteners, which will make the future of juice even more permissible.
- 51% of Italian juice consumers are concerned about the food miles of fruit juice/juice drinks/smoothies made with tropical fruit.
This is just a snapshot of the Future of Juice, to learn more about future innovations and challenges facing the market, purchase our full report. You can discover more about the global juice market, by reading our A Year of Innovation in Juice or taking a look at our extensive Global Juice Market Research.
Expert Analysis from a Drinks Specialist
This report, written by Tan Heng Hong, a leading Drinks analyst, delivers in-depth commentary and analysis to highlight juice innovation trends and add expert context to the numbers.
Juice industry players will need to future-proof the juice category by focusing on child-friendly options, adventurous flavour/texture, and digital engagement.
Tan Heng Hong
Senior Food & Drink Analyst
Collapse All
-
IN THE NEXT TWO YEARS
- Breathe new life into child-friendly juices
- Global flavours and textures can drive appeal
- Graph 1: consumer interest in select Asian fruit flavours, 2022
- Connecting with digital natives
-
IN FIVE YEARS AND BEYOND
- Graph 2: juice drink launches by packaging material, 2019-23
- Graph 3: juice launches (not 100% juice), by sweeteners, 2019-23
-
Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
