2026
10
The Future of Lip Cosmetics 2026
2026-03-30T16:02:28+00:00
REP9F99B30C_D40B_4C22_99B3_0CD40B0C2238
2195
192285
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Report
en_GB
The lip category is reinventing itself through high-performance hybrids, local innovation and personalised experiences, shaping the future of colour cosmetics. Clotilde Drapé, Global Beauty Analyst…
Global
Colour Cosmetics
simple

The Future of Lip Cosmetics 2026

"The lip category is reinventing itself through high-performance hybrids, local innovation and personalised experiences, shaping the future of colour cosmetics."

Clotilde Drapé, Global Beauty Analyst

Clotilde Drapé, Global Beauty Analyst

Discover the future trends in the global lip cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global lip cosmetics industry over the next five years.

The most important upcoming trends in lip cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

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    • Author's note
  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Ally sensoriality and performance in lip colour to drive trade-up
    • Combine high-attention design with longevity claims to drive trade-up
    • Graph 1: long-lasting and ease-of-use claims in lip colour, 2021-25
    • Bring a sensorial impact to natural finishes
    • 'Makeupify' lip care to amplify results and expand repertoires
    • Graph 2: consumers who have looked for lip treatments that have particular benefits, by lip treatment used in the past 12 months, 2025
    • Elevate everyday essentials to increase product performance
    • Bring out natural features with 'undetectable' results
    • Regional perspective: APAC is poised to drive the next generation of performance-driven lip makeup
    • Graph 3: lip colour launches by region, 2020-26
    • Graph 4: top claims in lip colour product launches, 2025-26
    • Regional perspective: APAC brands answer local consumers' demands for ingredient-driven claims
    • Drive global growth by adapting to local practices
    • Identify the next emerging region for innovation to stay ahead of the curve
    • Graph 5: lip colour product launches by country of manufacturer, 2021-25
    • Capitalise on countries' USPs to build reputation and increase market reach
    • Grow usage frequency in lip colour with suncare and makeup hybrids
    • Amp up skintone suitability in lip colour
    • Ally interest in food-inspired ingredients with localised sustainability initiatives
    • Graph 6: use of and interest in BPC products with natural ingredients in the last 12 months, 2025
    • Highlight natural ingredients as the heroes of local initiatives
    • Regional perspective: emphasise Europe's regulation credibility
    • Graph 7: attitudes towards international vs German beauty brands, 2025
    • Find new ways to drive value and inject newness into lip colour
    • Grab consumers' spend in the growing 'attention economy'
    • Graph 8: reasons for buying new lip makeup, 2025
    • Bring emotional depth to technological tools for a wider reach
    • Promote product versatility for different consumer groups via social media
    • Prioritise loyalty amid growing lip colour repertoires
    • Graph 9: lip makeup products by lip makeup repertoire, 2025
    • Respond to the demand for experimentation to drive high value spend
    • Regional perspective: the US has entered a K-shaped economy
    • Graph 10: consumers who use makeup to boost their mood or shift their mindset, by money spent per month on colour cosmetics, 2026
  3. IN FIVE YEARS AND BEYOND

    • You 3.0: the future lip colour consumer
    • You 3.0: the future lips cosmetics consumer
    • Align strategies to meet future consumers' 'builder' mindset
    • Bridge 'the affection deficit' with emotional reassurance
    • Create product innovation with care in mind
    • Poise brands for long-term growth by catering to fluid identities
  4. KEY TAKEAWAYS

    • Key takeaways
    • Contributor

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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