Discover the future trends in the global lip cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global lip cosmetics industry over the next five years.
The most important upcoming trends in lip cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in lip cosmetics. Understanding the future of the cosmetics industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Clare Hennigan. Clare is a Principal Beauty Analyst at Mintel, identifying key trends and developing insights impacting the beauty landscape.
Enhance lip cosmetics by combining long-lasting results with sustainable ingredients, soothing scents and nostalgic elements.
Clare Hennigan
Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Drive sales by proving performance
- Build trust in performance
- Highlight efficacy with advanced technology
- Fast-growing claims in lip color address fine lines
- Graph 1: lip color cosmetics, by select claims, % growth, 2020-24
- Target innovation to address age-related concerns
- Mintel Spark develops a longevity-focused lipstick for mature consumers
- Long-term benefits and clinically proven claims boost quality perceptions
- Semi-permanent cosmetics compete with professional services
- Reframe lip liners as lip enhancers
- Regional perspective: APAC passes Europe in new launch activity
- Graph 2: lip color cosmetic launches – new launches, by region, 2022-24
- Graph 3: lip color cosmetics – new launches, by region and select claim, 2020-24
- Communicate benefits beyond aesthetics to win over consumers
- Encourage “treat mentality” with indulgent fragrances and lasting moisture
- Harness the power of the past to build a profitable future
- Help consumers embrace “comfort capitol” with nostalgic lip care and neurocosmetics
- Engage the sense of touch and smell to aid in health management
- Play into food-inspired beauty trends
- Use temperature to create a multisensory effect
- Nourishing, pigmented formulas spark online conversations
- Infegy Atlas – coverage and full list of search terms used
- Evoke comfort and playfulness with packaging that tells a story
- Regional perspective: a look where “Sense of the Intense” is observed by Mintel’s Trend Team
- Capture consumer attention with sustainable innovations
- Amp up sustainability efforts
- Watch for the rise of carbon neutral claims
- Graph 4: color cosmetic launches, by select claims, 2020-24
- Graph 5: color cosmetic launches, by select claims, % change, 2020-24
- Now is the time to explore upcycled ingredients
- Elevate sustainable packaging solutions
- Envision the future of eco luxury
- Innovation spotlight: a groundbreaking alternative to carmine thanks to biotech
- Regional perspective: consumers in LATAM and MENA will be early adopters of climate-proof beauty
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IN FIVE YEARS AND BEYOND
- A blue sky “day in the life” scenario
- A day in the life of Ana
- In-store diagnostics guide Ana toward informed beauty choices
- Sustainable formulas become the norm
- Ana invests in regenerative lip care
- Key considerations that impact the future of lip cosmetics
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KEY TAKEAWAYS
- Key takeaways
- Contributors
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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