2025
10
The Future of Lip Cosmetics 2025
2025-04-09T15:01:09+01:00
REP263ADD9F_6964_4291_8D7A_285AE9E9D37E
2995
181149
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
Enhance lip cosmetics by combining long-lasting results with sustainable ingredients, soothing scents and nostalgic elements. Clare Hennigan, Principal Analyst…
  1. /
  2. All Industries
  3. /
  4. Beauty and Personal Care
  5. /
  6. Beauty and Cosmetics
  7. /
  8. The Future of Lip Cosmetics 2025

The Future of Lip Cosmetics 2025

Future Of - What's Included
  • Multiple Report Formats
  • Custom Presentation Tool

Discover the future trends in the global lip cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global lip cosmetics industry over the next five years.

The most important upcoming trends in lip cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in lip cosmetics. Understanding the future of the cosmetics industry has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Clare Hennigan. Clare is a Principal Beauty Analyst at Mintel, identifying key trends and developing insights impacting the beauty landscape.

Enhance lip cosmetics by combining long-lasting results with sustainable ingredients, soothing scents and nostalgic elements.

Clare Hennigan, Senior Beauty AnalystClare Hennigan
Principal Analyst

 

Collapse All
  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Drive sales by proving performance
    • Build trust in performance
    • Highlight efficacy with advanced technology
    • Fast-growing claims in lip color address fine lines
    • Graph 1: lip color cosmetics, by select claims, % growth, 2020-24
    • Target innovation to address age-related concerns
    • Mintel Spark develops a longevity-focused lipstick for mature consumers
    • Long-term benefits and clinically proven claims boost quality perceptions
    • Semi-permanent cosmetics compete with professional services
    • Reframe lip liners as lip enhancers
    • Regional perspective: APAC passes Europe in new launch activity
    • Graph 2: lip color cosmetic launches – new launches, by region, 2022-24
    • Graph 3: lip color cosmetics – new launches, by region and select claim, 2020-24
    • Communicate benefits beyond aesthetics to win over consumers
    • Encourage “treat mentality” with indulgent fragrances and lasting moisture
    • Harness the power of the past to build a profitable future
    • Help consumers embrace “comfort capitol” with nostalgic lip care and neurocosmetics
    • Engage the sense of touch and smell to aid in health management
    • Play into food-inspired beauty trends
    • Use temperature to create a multisensory effect
    • Nourishing, pigmented formulas spark online conversations
    • Infegy Atlas – coverage and full list of search terms used
    • Evoke comfort and playfulness with packaging that tells a story
    • Regional perspective: a look where “Sense of the Intense” is observed by Mintel’s Trend Team
    • Capture consumer attention with sustainable innovations
    • Amp up sustainability efforts
    • Watch for the rise of carbon neutral claims
    • Graph 4: color cosmetic launches, by select claims, 2020-24
    • Graph 5: color cosmetic launches, by select claims, % change, 2020-24
    • Now is the time to explore upcycled ingredients
    • Elevate sustainable packaging solutions
    • Envision the future of eco luxury
    • Innovation spotlight: a groundbreaking alternative to carmine thanks to biotech
    • Regional perspective: consumers in LATAM and MENA will be early adopters of climate-proof beauty
  3. IN FIVE YEARS AND BEYOND

    • A blue sky “day in the life” scenario
    • A day in the life of Ana
    • In-store diagnostics guide Ana toward informed beauty choices
    • Sustainable formulas become the norm
    • Ana invests in regenerative lip care
    • Key considerations that impact the future of lip cosmetics
  4. KEY TAKEAWAYS

    • Key takeaways
    • Contributors

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Below is a sample report, understand what you are buying.

Please Note: All of the figures, graphs, and tables have been redacted.
$ 2,995 (Excl.Tax)
  • Instant access when you pay by credit card
  • Add multiple reports to your cart to receive a discount
Add to cart

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

$ 6,300$ 26,000

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Patent Insights: Innovation in Eye Cosmetics and Cream

$ 2,995

Recent innovations in eye cosmetics and eye cream focus on nourishing ingredients, natural alternative ingredients and enhanced aesthetic appeal.Neha Srivastava, Senior Patent Analyst - Food & Drink and...

Find out more

A Year of Innovation in the Colour Cosmetics Market 2024

$ 2,995

Brands are meeting consumer demand for long-lasting products that are kind to skin. Meanwhile, brands are differentiating with niche eco-ethical claims. Georgia Stafford, Beauty & Personal Care Analyst ...

Find out more

The Future of Eye Cosmetics 2025

$ 2,995

Excite consumers and revitalize the sluggish eye cosmetic segment by emphasizing craftsmanship, offering comfort with nostalgia, and rethinking responsibility. Clare Hennigan, Principal Analyst ...

Find out more

The Future of Colour Cosmetics 2024

$ 2,995

Fast-moving online trends and evolving beauty standards are influencing consumer behaviour. NPD can offer convenience and sensorial experiences to drive loyalty. Clotilde Drapé, Global Beauty Analyst ...

Find out more

Patent Insights: Tackle Wrinkles in Multiple Ways

$ 2,995

Anti-wrinkle patents laud the benefits of collagen and elastin promoters; and the importance of skin barrier health, hydration and UV/pollution protection. Rosalia Di Gesu, Associate Director, Mintel Beauty...

Find out more

Trusted by global industry leaders

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more