The Future of Meals, Pizza and Soup 2023
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As strained budgets continue to drive consumer behaviour, brands can prove value by helping keep energy costs low and hungry stomachs fuller for longer. Ayisha Koyenikan, Associate Director -…

The Future of Meals, Pizza and Soup 2023

£ 2,195 (Excl.Tax)


The Future of Meals, Pizza and Soup 2023 is a global market report that covers the latest innovations and consumer trends across the global pizza market in 2023. Our global report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.


Global Pizza Market Landscape

Rising food prices have made private labels even more appealing to budgeting consumers. Meanwhile, other brands in the global pizza market are trying to mitigate reduced spend by generating excitement around their product launches through co-branding strategies.

To maintain a sense of control in uncertain times, consumers are adopting a bunker mentality by stocking up on food in preparation for disruption which has contributed to the market growth of shelf-stable meals.

The Future of Meals, Pizzas and Soup in the Next Two Years

As consumers seek lower prices, their aspirations for more nutritious and filling food increase. Brands will bode well if they promote positive and functional health benefits such as satiety, gut health and immune health support to add value.

As budgets remain strained, brands must demonstrate a deeper level of empathy towards the economic situation of their consumers and assist consumers to cook at home in more energy-efficient ways to save both time and money.

  • 28% of financially struggling UK home cooks would limit oven/hob cooking time to save money.

The Future of Meals, Pizzas and Soup in Five Years and Beyond

As augmented reality technology evolves to become less clunky and more affordable, it will be embraced by younger consumers to guide them through meal preparation in the home.

Consumers taking a more preventative approach to health management will see food products that assist with blood sugar management grow in popularity among diabetics and non-diabetics alike.

  • 33% of US consumers do not use, but are interested in using, wearable tech to measure their blood sugar.

To discover more about The Future of Meals, Pizza and Soup Market Report 2023, read UK Ready Meals and Ready-to-Cook Market Report 2022or take a look at our extensive Global Pizza Market Research.

Expert Analysis from a Food Specialist

This report, written by Andrew McDougall, a leading food analyst, delivers in-depth commentary and analysis to highlight the global pizza market trends and add expert context to the numbers.

As strained budgets continue to drive consumer behaviour, brands can prove value by helping keep energy costs low and hungry stomachs fuller for longer.

Ayisha Koyenikan - Research Analyst

Ayisha Koyenikan
Associate Director – Food & Drink

Table of Contents

  1. What you need to know

  2. in the next two years

    • Energy efficiency will become a value indicator
    • Graph 1: consumer agreement that energy saving is an environmental/social issue that they are most interested in, 2022*
    • Graph 2: prepared meals, pizzas and soup innovations with a time/speed claim, 2013-23
    • Consumers will seek more Savvy Sustenance
    • Graph 3: product innovation with a high-/added-fibre claim, total food vs pizza, 2013-23
    • Graph 4: prepared meals, pizzas and soup innovation with claims in selected health claim categories*, 2013-23
    • Ethics alone won’t attract Gen Z to vegan food
    • Graph 5: consumer agreement that ‘the environment is something I worry about the most’, by age*, 2022
    • Graph 6: consumer agreement with the statement ‘I love trying new experiences’, all vs 18-24s, 2023*
  3. in five years and beyond

  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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