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- The Future of Meat and Poultry 2025
The Future of Meat and Poultry 2025
Future Of - What's Included
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Discover the future trends in the global meat and poultry market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global meat and poultry industry over the next five years.
The most important upcoming trends in the meat and poultry market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in meat. Understanding the future of the meat industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Alice Pilkington. Alice Pilkington is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
Despite their climactic impact, meat and poultry will benefit from protein prioritisation. Their recent politicisation will have long-term repercussions.
Alice Pilkington
Principal Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
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UNPROCESS THE PROCESSED
- Increased processing scrutiny offers both threats and opportunities
- Convenient and easy ways to incorporate whole cuts into meals will chime
- The share of European whole and bone-in cuts is increasing
- Graph 1: share of poultry and meat launches, by select format types, 2021-25
- Teach consumers how to do their own processing (and ‘skill up’) at home
- Meat snacks will leverage health-focused processing methods to strengthen their credentials
- Brands will double down on food safety as it remains in question
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SAVOURY SATIETY
- Protein prioritisation will continue to bolster meat usage amongst younger consumers
- Graph 2: agreement that it is important to start the day with a high-protein breakfast, 2024
- Processed meat will offer savoury breakfast options to tap into growing interest in blood sugar control
- Meat is well-placed to tap into the post-workout refuel meal
- Smaller pack sizes will support satiety snacking and weight-loss drugs rollout
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FAST, BUT FANCY
- Ongoing meat reduction offers potential to encourage trading up
- Beyond its energy-saving capabilities, the air fryer makes it easier to achieve a ‘fast but fancy’ experience
- Leverage air fryer buzz to offer premium poultry
- Recent air fryer popularity epitomises the prioritisation of quick, convenient meals
- Leverage processed meat’s quick-cook perception in fancy whole-cut alternatives
- Marinades, sauces and butters can further elevate quick-cook whole-cut alternatives
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FIVE YEARS AND BEYOND
- Mintel’s perspective
- The politicisation of meat will have long-term repercussions for the industry
- Climate and health taxes will make meat more expensive
- Offal will gain renewed pertinence
- Upcycled products will offer processed meat brands messaging inspiration
- Cell-based meat will focus on aspirational ethical alternatives and diversify farmers’ income stream
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KEY TAKEAWAYS
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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