Discover the future trends in the global meat and poultry market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global meat and poultry industry over the next five years.
The most important upcoming trends in the meat and poultry market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in meat. Understanding the future of the meat industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Alice Pilkington. Alice Pilkington is responsible for providing consumer insights and actionable recommendations on Mintel’s portal, as well as delivering regular client presentations. Alice’s previous experience includes teaching English in Istanbul and Rome and working as a cookery school teacher for Jamie Oliver and Gordon Ramsay.
Despite their climactic impact, meat and poultry will benefit from protein prioritisation. Their recent politicisation will have long-term repercussions.
Alice Pilkington
Principal Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
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UNPROCESS THE PROCESSED
- Increased processing scrutiny offers both threats and opportunities
- Convenient and easy ways to incorporate whole cuts into meals will chime
- The share of European whole and bone-in cuts is increasing
- Graph 1: share of poultry and meat launches, by select format types, 2021-25
- Teach consumers how to do their own processing (and ‘skill up’) at home
- Meat snacks will leverage health-focused processing methods to strengthen their credentials
- Brands will double down on food safety as it remains in question
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SAVOURY SATIETY
- Protein prioritisation will continue to bolster meat usage amongst younger consumers
- Graph 2: agreement that it is important to start the day with a high-protein breakfast, 2024
- Processed meat will offer savoury breakfast options to tap into growing interest in blood sugar control
- Meat is well-placed to tap into the post-workout refuel meal
- Smaller pack sizes will support satiety snacking and weight-loss drugs rollout
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FAST, BUT FANCY
- Ongoing meat reduction offers potential to encourage trading up
- Beyond its energy-saving capabilities, the air fryer makes it easier to achieve a ‘fast but fancy’ experience
- Leverage air fryer buzz to offer premium poultry
- Recent air fryer popularity epitomises the prioritisation of quick, convenient meals
- Leverage processed meat’s quick-cook perception in fancy whole-cut alternatives
- Marinades, sauces and butters can further elevate quick-cook whole-cut alternatives
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FIVE YEARS AND BEYOND
- Mintel’s perspective
- The politicisation of meat will have long-term repercussions for the industry
- Climate and health taxes will make meat more expensive
- Offal will gain renewed pertinence
- Upcycled products will offer processed meat brands messaging inspiration
- Cell-based meat will focus on aspirational ethical alternatives and diversify farmers’ income stream
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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