Discover the future trends in the global nail cosmetics market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nail care industry over the next five years.
The most important upcoming trends in nail cosmetics are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in nail cosmetics. Understanding the future of the cosmetics industry has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Clare Hennigan. Clare is a Principal Beauty Analyst at Mintel, identifying key trends and developing insights impacting the beauty landscape.
Drive engagement by addressing pain points, enhancing inclusivity and supporting nail health. Celebrate heritage and encourage artistry to build emotional ties.
Clare Hennigan
Principal Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Improve customer retention with complete nailcare routines
- Convenience and performance remain top priorities
- Graph 1: select sought-after claims when buying nail polish, 2024
- Quick-dry and long-wear claims are table stakes
- Develop nail cosmetics for beauty’s “undetectable era”
- Address issues with the removal process
- Infegy Atlas – coverage and full list of search terms used
- Expedite the removal process
- Underscore the importance of nail prep
- Innovate nail prep solutions
- Bridging the gap: at-home vs salon nail results
- Regional perspective: demand for easy-to-use and inclusive tools is universal
- Empower creativity with user-friendly design
- Nail cosmetics have an important role in consumers’ individuality and self-care routines
- Help consumers embrace their inner artist
- Apply makeup trends to nail color and care
- Use nostalgia to target fandoms
- Link self-expression with mood
- Evoke a multisensory experience
- Regional perspective: foster an emotional connection by celebrating heritage and culture
- Build trust with eco and ingredient-led strategies
- Ingredient safety concerns impact consumer behavior
- Explore water-based formulas and sensitive-skin claims
- Skincare-inspired ingredient narratives continue to drive growth
- Offer alternatives to UV/LED lamps
- Explore sustainable alternatives to conventional ingredients
- Regional perspective: expand halal offerings to consumers in Indonesia
- Regional perspective: tap into Indonesia’s fast-growing color cosmetics market
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IN FIVE YEARS AND BEYOND
- A blue sky “day in the life” scenario
- A day in the life of childhood friends Lydia and Leon
- A day in Lydia’s life
- The desire to align with their values guides Lydia and Celeste toward sustainable options
- Microchip nails unlock new possibilities
- A day in Leon’s life
- Take inspiration from adjacent categories and use response tech to guide usage
- Technology, sustainability and inclusivity define Gen Alpha
- Key considerations that impact the future of nail cosmetics
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KEY TAKEAWAYS
- Key takeaways
- Contributors
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come. For a closer look at what’s included in our ‘Future of’ reports take a look at the sample below.
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