The Future of Nutrition, Health and Wellness 2024
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Healthy aging is a key theme for 2024 and beyond. Heart health, weight management and hormone health are areas brands need to be paying attention to. Stephanie Mattucci, Director,…

The Future of Nutrition, Health and Wellness 2024

£ 2,195 (Excl.Tax)


The Future of Nutrition, Health and Wellness 2024 is a global market report that covers the latest innovations and consumer trends across the global health and wellness market in 2024. Our global health and wellness market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Global Health and Wellness – Current Market Landscape

The clean label trend has evolved, and the primary focus is now on ultra-processed foods. Scrutiny over unrecognisable ingredients, high levels of fat, sugar and salt will persist, especially as weight management comes back into focus. A new era of holistic health has emerged, and interest in blood glucose management and gut health is growing.

Nutrition and Wellness Trends in the Next Two Years

When it comes to developing food and drink products to support healthy aging, brands need to remain focused on the specific ways they can keep hearts healthy. This means a renewed focus on lowering the amount of sodium and saturated fat in products. Brands should go back to the basics to help consumers age and live well by keeping hearts healthy, supporting weight management and improving muscle mass.

  • Almost two-thirds of Brazilian consumers are interested in heart-healthy food and drink products.

Health and Wellness Industry Trends in Five Years and Beyond

In five years, the world will be warmer and the people will be older. Brands will need to help consumers, especially seniors, prepare for climate change challenges by innovating with functional health benefits that can help consumers stay in control during a crisis.

This is just a snapshot of the Future of Nutrition, Health and Wellness, to learn more about future innovations and challenges facing the market, purchase the full report. Readers of this report may also be interested in The Future of Ingredients 2024.

Expert Analysis from an Industry Specialist

This report, written by Stephanie Mattucci, a leading Food & Drink analyst, delivers in-depth commentary and analysis to highlight health and nutrition trends and add expert context to the numbers.

Healthy aging is a key theme for 2024 and beyond. Heart health, weight management and hormone health are areas brands need to be paying attention to.

Stephanie Mattucci
Director, Mintel Food & Drink/Purchase Intelligence

Table of Contents

  1. what you need to know

  2. In the next two years

    • Simplify healthy aging solutions
    • Graph 1: interest and willingness to pay more for food and drink products that support heart health*, 2023
    • Graph 2: health benefits/priorities consumers would like their diet to support*, 2022
    • Graph 3: most important reasons for getting enough protein, 2023
    • Create healthier foods with purposeful processing
    • Graph 4: behaviors related to healthy eating, 2023
    • Help consumers find hormone harmony
  3. In five years and beyond


About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

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