Discover the most important future trends in the global nutrition, health and wellness market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nutrition market over the next five years.
The most important upcoming trends in health and wellness are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global nutrition, health and wellness market. Understanding the future of the nutrition industry has never been so easy.
Meet The Expert
This report is written by Emma Schofield. Emma has over ten years of experience in the food industry as a Food Technologist and NPD Manager in the retail and manufacturing sectors. At Mintel, Emma provides strategic insight and analysis for ingredients and additives, general nutrition, health and wellness, labelling and regulatory developments that impact NPD, and food tech innovations.
Though people are feeling downbeat due to various global crises, and may prioritise pleasure and affordability, the food industry will not be able to ignore health.
Emma Schofield
Associate Director – Global Food Science
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Embrace the new era of weight wellness
- Promote portion-controlled and nutritionally balanced foods as GLP-1-friendly
- Publicity of GLP-1 weight-loss drugs can create opportunities for appetite-suppressing foods and ingredients
- Graph 1: consumers’ biggest struggles while working through a weight management journey, 2024
- Think of satiating fibre and protein as ‘nature’s Ozempic’
- Link weight management with consumers’ broader longevity goals
- Graph 2: benefits consumers hope to achieve by managing their weight (all that apply, selected), 2024
- Combine weight loss with muscle mass and skin elasticity
- Use indigestible fibres that support weight loss and heart health
- Blood-glucose-management diets are the latest medical diet to be commercialised for the health-conscious consumer
- Graph 3: consumers who agree that functional/fortified food and drink products that help manage blood glucose levels are appealing, 2024
- Make more of ingredients that support blood glucose management
- Healthy foods must consider the entire food matrix
- Consider the food matrix when developing healthy food and drink
- Texture looks set to play a bigger role in ‘nutrition’ in future
- Graph 4: % of food and drink launches with selected texture claims, by super category, 2020-24
- Develop textures and structures that slow the pace of eating
- Make more of consumer interest in food and drink textures
- Texture ratings and scales are uncommon in food and drink launches
- Rebuild the food matrix by adding ‘missing’ nutrients back into ultra-processed food
- Consider processing techniques that improve the matrix of ultra-processed foods
- Nurture the microbiome for a ‘whole body’ approach to health
- Gut-microbiome-nurturing ingredients can help consumers take control of their health
- Build gut health benefits into a wider range of food and drink categories
- Healthy diets have plants in common
- Consumers link many aspects of health to the gut
- Graph 5: beyond digestion, health benefits consumers believe a good gut can bring, 2024
- The gut-brain axis continues to inspire innovation
- Use targeted probiotics for specific health benefits
- Consider emerging microbiome-friendly ingredients like postbiotics and polyphenols
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Find ‘health hacks’ for consumers
- Deliver taste without ‘negative nutrition’
- Use aroma to support consumers’ health
- Find solutions that do not rely on changing consumers’ eating habits
- Outside-in health
- Look beyond the gut microbiome
- Mintel Spark generates concepts for how outside-in health may evolve
- Embrace innovative solutions to food sustainability
- Air-to-water tech will make it easier for consumers to remain hydrated
- Address the ‘fibre gap’ by using tech to improve the palatability of fibre waste streams
- Graph 6: average fibre (g per 100g/ml) in food launches, by region, 2015-24
- Local ingredients offer sustainable solutions to global food supply chain challenges
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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