Discover the most important future trends in the global nutrition, health and wellness market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nutrition market over the next five years.
The most important upcoming trends in health and wellness are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global nutrition, health and wellness market. Understanding the future of the nutrition industry has never been so easy.
Meet The Expert
This report is written by Emma Schofield. Emma has over ten years of experience in the food industry as a Food Technologist and NPD Manager in the retail and manufacturing sectors. At Mintel, Emma provides strategic insight and analysis for ingredients and additives, general nutrition, health and wellness, labelling and regulatory developments that impact NPD, and food tech innovations.
Though people are feeling downbeat due to various global crises, and may prioritise pleasure and affordability, the food industry will not be able to ignore health.
Emma Schofield
Associate Director – Global Food Science
Collapse All
-
WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
-
IN THE NEXT TWO YEARS
- Mintel’s perspective
- Embrace the new era of weight wellness
- Promote portion-controlled and nutritionally balanced foods as GLP-1-friendly
- Publicity of GLP-1 weight-loss drugs can create opportunities for appetite-suppressing foods and ingredients
- Graph 1: consumers’ biggest struggles while working through a weight management journey, 2024
- Think of satiating fibre and protein as ‘nature’s Ozempic’
- Link weight management with consumers’ broader longevity goals
- Graph 2: benefits consumers hope to achieve by managing their weight (all that apply, selected), 2024
- Combine weight loss with muscle mass and skin elasticity
- Use indigestible fibres that support weight loss and heart health
- Blood-glucose-management diets are the latest medical diet to be commercialised for the health-conscious consumer
- Graph 3: consumers who agree that functional/fortified food and drink products that help manage blood glucose levels are appealing, 2024
- Make more of ingredients that support blood glucose management
- Healthy foods must consider the entire food matrix
- Consider the food matrix when developing healthy food and drink
- Texture looks set to play a bigger role in ‘nutrition’ in future
- Graph 4: % of food and drink launches with selected texture claims, by super category, 2020-24
- Develop textures and structures that slow the pace of eating
- Make more of consumer interest in food and drink textures
- Texture ratings and scales are uncommon in food and drink launches
- Rebuild the food matrix by adding ‘missing’ nutrients back into ultra-processed food
- Consider processing techniques that improve the matrix of ultra-processed foods
- Nurture the microbiome for a ‘whole body’ approach to health
- Gut-microbiome-nurturing ingredients can help consumers take control of their health
- Build gut health benefits into a wider range of food and drink categories
- Healthy diets have plants in common
- Consumers link many aspects of health to the gut
- Graph 5: beyond digestion, health benefits consumers believe a good gut can bring, 2024
- The gut-brain axis continues to inspire innovation
- Use targeted probiotics for specific health benefits
- Consider emerging microbiome-friendly ingredients like postbiotics and polyphenols
-
IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Find ‘health hacks’ for consumers
- Deliver taste without ‘negative nutrition’
- Use aroma to support consumers’ health
- Find solutions that do not rely on changing consumers’ eating habits
- Outside-in health
- Look beyond the gut microbiome
- Mintel Spark generates concepts for how outside-in health may evolve
- Embrace innovative solutions to food sustainability
- Air-to-water tech will make it easier for consumers to remain hydrated
- Address the ‘fibre gap’ by using tech to improve the palatability of fibre waste streams
- Graph 6: average fibre (g per 100g/ml) in food launches, by region, 2015-24
- Local ingredients offer sustainable solutions to global food supply chain challenges
-
KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
$ 2,995 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
