2025
10
The Future of Nutrition, Health and Wellness 2025
2025-02-13T14:01:13+00:00
REPFE789861_E7B2_4950_94A4_2F03DA7CB93A
2195
179488
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Report
en_GB
Though people are feeling downbeat due to various global crises, and may prioritise pleasure and affordability, the food industry will not be able to ignore health. Emma Schofield, Associate Director…
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The Future of Nutrition, Health and Wellness 2025

Future Of - What's Included
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Discover the most important future trends in the global nutrition, health and wellness market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nutrition market over the next five years.

The most important upcoming trends in health and wellness are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global nutrition, health and wellness market. Understanding the future of the nutrition industry has never been so easy.

Meet The Expert

This report is written by Emma Schofield. Emma has over ten years of experience in the food industry as a Food Technologist and NPD Manager in the retail and manufacturing sectors. At Mintel, Emma provides strategic insight and analysis for ingredients and additives, general nutrition, health and wellness, labelling and regulatory developments that impact NPD, and food tech innovations.

Though people are feeling downbeat due to various global crises, and may prioritise pleasure and affordability, the food industry will not be able to ignore health.

Emma Schofield, Associate Director - Global Food ScienceEmma Schofield
Associate Director – Global Food Science

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • Embrace the new era of weight wellness
    • Promote portion-controlled and nutritionally balanced foods as GLP-1-friendly
    • Publicity of GLP-1 weight-loss drugs can create opportunities for appetite-suppressing foods and ingredients
    • Graph 1: consumers’ biggest struggles while working through a weight management journey, 2024
    • Think of satiating fibre and protein as ‘nature’s Ozempic’
    • Link weight management with consumers’ broader longevity goals
    • Graph 2: benefits consumers hope to achieve by managing their weight (all that apply, selected), 2024
    • Combine weight loss with muscle mass and skin elasticity
    • Use indigestible fibres that support weight loss and heart health
    • Blood-glucose-management diets are the latest medical diet to be commercialised for the health-conscious consumer
    • Graph 3: consumers who agree that functional/fortified food and drink products that help manage blood glucose levels are appealing, 2024
    • Make more of ingredients that support blood glucose management
    • Healthy foods must consider the entire food matrix
    • Consider the food matrix when developing healthy food and drink
    • Texture looks set to play a bigger role in ‘nutrition’ in future
    • Graph 4: % of food and drink launches with selected texture claims, by super category, 2020-24
    • Develop textures and structures that slow the pace of eating
    • Make more of consumer interest in food and drink textures
    • Texture ratings and scales are uncommon in food and drink launches
    • Rebuild the food matrix by adding ‘missing’ nutrients back into ultra-processed food
    • Consider processing techniques that improve the matrix of ultra-processed foods
    • Nurture the microbiome for a ‘whole body’ approach to health
    • Gut-microbiome-nurturing ingredients can help consumers take control of their health
    • Build gut health benefits into a wider range of food and drink categories
    • Healthy diets have plants in common
    • Consumers link many aspects of health to the gut
    • Graph 5: beyond digestion, health benefits consumers believe a good gut can bring, 2024
    • The gut-brain axis continues to inspire innovation
    • Use targeted probiotics for specific health benefits
    • Consider emerging microbiome-friendly ingredients like postbiotics and polyphenols
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Find ‘health hacks’ for consumers
    • Deliver taste without ‘negative nutrition’
    • Use aroma to support consumers’ health
    • Find solutions that do not rely on changing consumers’ eating habits
    • Outside-in health
    • Look beyond the gut microbiome
    • Mintel Spark generates concepts for how outside-in health may evolve
    • Embrace innovative solutions to food sustainability
    • Air-to-water tech will make it easier for consumers to remain hydrated
    • Address the ‘fibre gap’ by using tech to improve the palatability of fibre waste streams
    • Graph 6: average fibre (g per 100g/ml) in food launches, by region, 2015-24
    • Local ingredients offer sustainable solutions to global food supply chain challenges
  4. KEY TAKEAWAYS

    • Key takeaways

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

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  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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