Discover the future trends in the global oral care market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global oral hygiene market over the next five years.
The most important upcoming trends in the oral care market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global oral care market. Understanding the future of the oral care industry has never been so easy.
To discover more about the global oral health market, read Mintel’s A Year of Innovation in Oral Care or take a look at Mintel’s extensive oral care market research.
Meet the Expert Behind the Analysis
This report was written by Reiko Hasegawa. Based in Tokyo, Reiko brings with her over a decade’s experience in trend analysis and forecasting as well as product innovation in beauty and personal care.
Brands should highlight the link between oral health and overall wellbeing, using transparent, health-focused formulations to meet consumer expectations.
Reiko Hasegawa
Senior Beauty and Personal Care Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Position oral health as a key biomarker for overall wellness
- Educate consumers about the link between oral and systemic health
- Expand product offerings to combat gum disease with targeted oral care solutions
- Creative campaigns drive awareness and promote healthier habits
- Explore microbiome insights to upgrade personalised treatments
- Tap into underserved segments with life-stage-specific products
- Link products to credible scientific research to build trust
- Support GLP-1 users with comprehensive tongue and breath care
- Integrate oral care into the broader self-care and beauty narrative
- Align with consumer preference for health-focused, natural transformations
- Reposition oral care as an essential player in self-expression
- Increase penetration by addressing both beauty and health-conscious consumers
- Create specialised solutions for orthodontic users
- Go beyond aesthetics with skincare ingredients
- Develop dual-purpose devices that address both oral health and facial aesthetics
- Emphasise self-care and enjoyment to connect with consumers on a deeper level
- Transparent oral care movement meets demand for healthier, more-informed choices
- Adapt to new regulations and consumer demand for safer, more-transparent solutions
- The future of fluoride – address a divided consumer landscape
- Consumers who reject fluoride aren’t rejecting oral care – they’re seeking alternatives they feel good about
- Innovate natural solutions for fluoride-free care
- Elevate oral care with safe, natural flavour options
- Focus on microbiome health to convey gentleness
- Cater to global preferences with eco-chic oral care
- Mintel Spark images a whitening mousse featuring a ‘cleanical’ formulation
- Democratise access to dental care with professional-grade at-home solutions
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IN FIVE YEARS AND BEYOND
- Setting the scene for a day in the life of consumers in 2030…
- A day in the life of three generations
- Morning
- Opportunity #1: develop tech-integrated, health-focused products
- Afternoon
- Opportunity #2: prioritise convenience for fast-paced lifestyles
- Evening
- Opportunity #3: build trust with science-backed transparency
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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