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- The Future of Oral Care 2024
The Future of Oral Care 2024
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Discover the future trends in the global oral care market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global oral hygiene market over the next five years.
The most important upcoming trends in the oral care market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global oral care market. Understanding the future of the oral care industry has never been so easy.
To discover more about the global oral health market, read Mintel’s A Year of Innovation in Oral Care or take a look at Mintel’s extensive oral care market research.
Meet the Expert Behind the Analysis
This report was written by Rosalia Di Gesu. Rosalia has close to 20 years’ experience with Mintel as a consumer products expert. She focuses on delivering cross-category insight and commentary on innovative new product launches and trends. She has authored many editorial pieces over the years, now concentrating on product innovation in consumer goods markets worldwide.
Drive oral care spend by aligning with longevity and climate-proof trends. Continue to beautify the category while also destigmatising ‘imperfect’ teeth.
Rosalia Di Gesu
Associate Director, Mintel Beauty & Personal Care
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Strengthen the connection between oral health and total health
- Leverage the oral health and total health link
- Reinforce the message that oral health equals total health
- Align with the emerging longevity BPCÂ trend
- OJOOK makes multiple references to longevity in marketing
- Aramore links mouth taping to longevity
- OLIVEDA links to the olive tree, a symbol of longevity
- Extend inflammageing concepts into oral care
- Consider the impact of jaw health issues on oral health
- Stay ahead of changing behaviours that can impact oral health
- Integrate oral care with OTC/VMS
- Position oral care formats as convenient delivery systems for medication
- Blur with supplements to align with inside-out oral care/beauty trends
- Allay 'healthwashing' concerns with certifications
- Regional perspective: be mindful of regulatory challenges
- Capitalise on the beauty factor while boosting confidence
- The beautification of oral care trends will continue
- Consumers remain interested in beautifying oral care
- Consider the pack, accessories and makeup look to expand on beautification
- Develop veneer-focused dental care
- Blur with skincare but be mindful of the language around ageing
- Destigmatise 'imperfect' teeth
- Create campaigns that celebrate all smiles and teeth shapes
- Reduce the taboo around denture wear
- Prepare for tooth regeneration trials on humans
- Regional perspective: appearance benefits are universally appealing
- Consider 'next-level' sustainability initiatives
- Prepare for a greater focus on sustainability amid rising temperatures and pollution
- Look beyond plastic waste
- Graph 1: share of oral care launches with select eco-friendly claims, 2019-20 vs 2023-24
- Explore climate-proof oral care
- Assess the impact of rising temperatures and pollution on oral health
- Leverage upcycled and/or biotech ingredients
- Harness regenerative agriculture, exert more control over raw materials and consider water shortages
- Pair sustainability with efficacy, value for money and convenience
- Graph 2: top-of-mind considerations when deciding on a product purchase, 2024
- Focus on convenience and efficacy to drive greater uptake of sustainable oral care
- Pair sustainability with naturalness amid a focus on fluoride alternatives
- Graph 3: share of toothpaste launches containing hydroxyapatite, 2019-24
- Spotlight fluoride alternatives
- Connect with Gen Alpha
- Incorporate playful elements within sustainable brands to appeal to Gen Alpha
- Regional perspective: climate change will impact some regions more than others
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IN FIVE YEARS AND BEYOND
- Stay ahead of AI/AR tech advancements
- Invest in and prepare for a proliferation of AI-powered oral care
- Meet consumer interest in tech-first oral care
- Use AI to simplify and elevate the oral care purchase experience
- Pair with AI-supported tech/apps to improve oral health techniques and outcomes
- Use AI to discover novel ingredients
- Use AI to deliver unparalleled personalised options
- Personalised  oral care innovation is primed for growth
- Harness the power of AI to drive oral care engagement among men…and to empower women
- AI conversations on social media platforms are skewed towards men
- Invest in AI to connect with future oral care buyers: Generation Alpha
- Consider next-generation smart toothbrushes for Generation Alpha
- Regional perspective: trust in AI is more important in some markets than in others
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Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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