The Future of Oral Care 2023
[{"name":"Oral Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/oral-care"}]
Oral care is morphing from a hygiene-focused to a wellness-centric category. Integrated devices alter product expectations as consumers seek diagnostics and expertise. Lauren Goodsitt, Director - Beauty & Personal…

The Future of Oral Care 2023

£ 2,195 (Excl.Tax)


The Future of Oral Care 2023 is a global market report that covers the latest innovations and consumer trends across the global oral care market in 2023. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Oral Care Market Landscape

Oral care routines remain consistent, reflected in the sustained sales across the globe. Consumers are also increasingly paying attention to their oral health. Straighter, whiter teeth are in higher demand globally due to influence from entertainment and social media.

  • 49% of US consumers visit the dentist every six months with 14% visiting more frequently.

The Future of Oral Care in the Next Two Years

Brands in the global oral care market can take inspiration from skincare trends with night time oral care routines that expand beyond brushing and flossing, such as product innovation around serums. Brands can also engage with dental influencers to expand education.

  • 30% of Chinese consumers feel a sense of ritual when cleaning their mouth.

Global Oral Care Market Trends in Five Years and Beyond

Oral care brands that are successful will find ways to capitalize on the connectivity and tracking up trends by incorporating oral care within health apps and tracking devices to alert both consumers and dentists of potential issues before they become a bigger problem.

  • 33& of UK consumers aged 20-24 are interested in using smart devices within their oral care routine.

To discover more about The Future of Oral Care Market Report 2023, read A Year of Innovation in Oral Care Market Report 2023or take a look at our extensive Global Oral Care Market Research.

Expert Analysis from a BPC Specialist

This report, written by Lauren Goodsitt, a leading beauty and personal care analyst, delivers in-depth commentary and analysis to highlight the global oral care market trends and add expert context to the numbers.

Oral care is morphing from a hygiene-focused to a wellness-centric category. Integrated devices alter product expectations as consumers seek diagnostics and expertise.

Lauren Goodsitt
Director – Beauty & Personal Care

Table of Contents

  1. what you need to know

  2. in the next two years

    • “Skinify” the oral care regimen
    • Graph 1: top facial skincare product formats, 2020-22
    • Engage dental influencers to expand education
    • Look beyond price to drive value in oral hygiene
  3. in the next five years

    • Cultivate connectivity between dental tools and health apps
  4. key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch