2024
10
The Future of Pasta, Rice and Noodles 2024
2024-09-27T13:03:54+01:00
REPDE460C0A_B4B8_4909_9862_7F743CFF3BAC
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Report
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Targeting niche groups, pushing more grains and prioritizing flavor will drive pasta, rice and noodles. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink…
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  2. All Industries
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  4. Food
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  6. Meals and Meal Components
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  8. Pasta, Rice and Noodles
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  10. The Future of Pasta, Rice and Noodles 2024

The Future of Pasta, Rice and Noodles 2024

Future Of - What's Included
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Discover the future trends in the global pasta, rice and noodles market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global pasta, rice and noodles market over the next five years.

The most important upcoming trends in the pasta, rice and noodles market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in pasta, rice and noodles. Understanding the future of pasta, rice and noodles has never been so easy.

To learn more about the global pasta, rice and noodles market, read Mintel’s A Year of Innovation in Pasta, Rice and Noodles or take a look at Mintel’s extensive food market research.

Meet the Expert Behind the Analysis

This report is written by Melanie Zanoza Bartelme. Melanie joined Mintel in 2017 as a global food analyst and provides insights on global innovation and consumer trends across a number of food categories. Drawing on her deep passion for food, she previously reported on industry news and trends for the Institute of Food Technologists.

Targeting niche groups, pushing more grains and prioritizing flavour will drive pasta, rice and noodles.

Melanie Zanoza Bartelme
Associate Director, Mintel Food & Drink

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • Pasta brands will turn their attention to niche groups
    • Plain pasta struggles for growth
    • Brand loyalty is a difficult proposition in pasta, rice and noodles
    • Target more niche consumer needs to create a new group of brand loyalists
    • Digestion-friendly and blood-sugar-friendly pastas will expand
    • Price concerns exist but can be overcome by demonstrating value
    • More grains will emerge
    • Limitations in rice supply will drive greater usage of grains
    • Make it easy for consumers to incorporate more grains and seeds
    • Maine Grains guides consumers to new (to them) grains
    • Rice can maintain share through creative thinking
    • The best of both worlds: blends can help both rice and grain producers
    • Flavor will continue to drive instant noodle innovation
    • Excitement around flavor will spur instant noodles to keep focusing on innovation
    • Asian consumers will reward regional domestic flavor innovation
    • Regionalized instant noodle flavors will expand in Asian markets
    • Traditional Asian flavors as well as off-the-wall inventions will drive North American instant noodles
    • Nissin creates demand for instant noodles by pushing flavor boundaries
    • Nissin’s Cup Noodle flavors may be divisive, but they get people to notice the brand
    • Health is still in play, but premium ingredients tackle nutrition alongside flavor
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Hybrid products will bridge the present and future of pasta and noodle manufacturing
    • Consumers understand things will need to change, but that won’t make it easy
    • New products will blend traditional ingredients with more sustainable ones
    • Don’t rule out unexpected ingredients
  4. KEY TAKEAWAYS

    • Key takeaways

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

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