Discover the future trends in the global pasta, rice and noodles market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global pasta, rice and noodles market over the next five years.
The most important upcoming trends in the pasta, rice and noodles market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in pasta, rice and noodles. Understanding the future of pasta, rice and noodles has never been so easy.
To learn more about the global pasta, rice and noodles market, read Mintel’s A Year of Innovation in Pasta, Rice and Noodles or take a look at Mintel’s extensive food market research.
Meet the Expert Behind the Analysis
This report is written by Melanie Zanoza Bartelme. Melanie joined Mintel in 2017 as a global food analyst and provides insights on global innovation and consumer trends across a number of food categories. Drawing on her deep passion for food, she previously reported on industry news and trends for the Institute of Food Technologists.
Targeting niche groups, pushing more grains and prioritizing flavour will drive pasta, rice and noodles.
Melanie Zanoza Bartelme
Associate Director, Mintel Food & Drink
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Pasta brands will turn their attention to niche groups
- Plain pasta struggles for growth
- Brand loyalty is a difficult proposition in pasta, rice and noodles
- Target more niche consumer needs to create a new group of brand loyalists
- Digestion-friendly and blood-sugar-friendly pastas will expand
- Price concerns exist but can be overcome by demonstrating value
- More grains will emerge
- Limitations in rice supply will drive greater usage of grains
- Make it easy for consumers to incorporate more grains and seeds
- Maine Grains guides consumers to new (to them) grains
- Rice can maintain share through creative thinking
- The best of both worlds: blends can help both rice and grain producers
- Flavor will continue to drive instant noodle innovation
- Excitement around flavor will spur instant noodles to keep focusing on innovation
- Asian consumers will reward regional domestic flavor innovation
- Regionalized instant noodle flavors will expand in Asian markets
- Traditional Asian flavors as well as off-the-wall inventions will drive North American instant noodles
- Nissin creates demand for instant noodles by pushing flavor boundaries
- Nissin’s Cup Noodle flavors may be divisive, but they get people to notice the brand
- Health is still in play, but premium ingredients tackle nutrition alongside flavor
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Hybrid products will bridge the present and future of pasta and noodle manufacturing
- Consumers understand things will need to change, but that won’t make it easy
- New products will blend traditional ingredients with more sustainable ones
- Don’t rule out unexpected ingredients
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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