2021
10
The Future of Pasta, Rice and Noodles 2021
2021-05-19T01:01:05+01:00
REPDDF56449_22E4_442B_A940_A58A74542624
2195
138335
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Report
en_GB
Innovation and improved messaging will be key to continuing consumers' appreciation of pasta, rice and noodles in the long term. Melanie Zanoza Bartelme, Global Food & Drink Analyst…

The Future of Pasta, Rice and Noodles 2021

£ 2,195 (Excl.Tax)

Description

Discover the latest global trends and innovations across the pasta, rice and noodles markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.

Where we are now

Innovation in pasta, rice and noodles has been centered around sustainability, premiumization and more convenient format options.

In the next two years

Pasta, rice and noodle brands will find ways to keep consumers engaged in the categories they embraced during the pandemic. Innovation in flavor, format and storage type will keep these categories feeling fresh and exciting long after COVID-19 has passed.

In five years and beyond

In the future, pasta, rice and noodle brands will make crystal clear their commitment to advancing sustainable growing methods. Enterprising players will support and embrace new technologies as well as a return to the farming of old in pursuit of climate-friendly production.

Expert analysis from a specialist in the field

Written by Melanie Zanoza Bartelme, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Innovation and improved messaging will be key to continuing consumers’ appreciation of pasta, rice and noodles in the long term.

Melanie Zanoza Bartelme
Global Food & Drink Analyst

Table of Contents

  1. WHERE WE ARE NOW

    • EMEA: sustainability and supply chains
    • APAC: premiumization and health boosts
    • Americas: microwavable and low carb
  2. IN THE NEXT TWO YEARS

    • Innovation will fuel center-store engagement
    • Consumers’ distaste for frozen will thaw
    • COVID-19 will drive better-for-you offerings
    • [Graph] Select markets: change* in frequency of scratch cooking (ie using/preparing meals with raw ingredients) due to the COVID-19 outbreak, July 2020
    • [Graph] US: instant reaction and purchase intent, flavored vs unflavored/plain rice and instant rice, Jan 2017-Dec 2020
    • [Graph] Global: percentage of pasta, rice and noodle launches that are frozen, Apr 2016-Mar 2021
  3. IN FIVE YEARS AND BEYOND

    • Look to the future
    • Embrace the past
    • Go climate-friendly