The Future of Pasta, Rice and Noodles 2023
Future Of - What's Included
- Multiple Report Formats
- Custom Presentation Tool
The Future of Pasta, Rice and Noodles 2023 is a global market report that covers the latest innovations and consumer trends across the pasta, rice and noodles industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Pasta, Rice and Noodles – Current market landscape
In Europe, instant pasta, rice and noodle brands are tapping into consumers’ need for fast and convenient meals. Meanwhile, in the Americas, pasta, rice and noodle product launches are making protein a bigger focus.
To learn more about the current trends in the pasta, rice and noodles industry, take a look at Mintel’s A Year of Innovation in Pasta, Rice and Noodles 2023.
Pasta, Rice and Noodles – The next two years
Sustainability is growing ever important for consumers and businesses, and pasta, rice and noodle producers will need to ensure the products they make are as resource efficient as possible. Health concerns will continue to challenge the category, and brands will need to do more to respond to consumer concerns about carbohydrate and ’empty’ calories, with products that provide additional nutritional and functional benefits.
- Almost half of Thai consumers are interested in noodles or rice products that contain high protein.
Pasta, Rice and Noodles – The next five years
Everyday pasta and noodles will expand beyond the ingredients that are most commonly used today. If climate change and other unknowns make the availability of traditionally grown wheat and rice less available for making pasta and noodles, then producers will need to draw on new ingredients. Pasta and noodle brands will make products with emerging ingredients that deliver on sustainability without sacrificing flavor.
- Over three-quarters of US consumers say they are interested in trying new varieties of pasta and noodles.
This is just a snapshot of the Future of Pasta, Rice and Noodles, to learn more about future innovations and challenges facing the market, purchase our full report.Â
Expert Analysis from an Industry Specialist
This report, written by Melanie Zanoza Bartelme a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current global trends and what the future holds for the industry.
Health, quality and sustainability will be key themes to watch in pasta, rice and noodles.
Melanie Zanoza Bartelme
Associate Director, Mintel Food & Drink
Collapse All
-
What You need to know
-
In the next two years
- Healthfulness in pasta, rice and noodles will mainstream
- Price hikes will continue to challenge branded pasta, rice and noodles
- Sustainability concerns will drive innovation in pasta, rice and noodles
-
in five years and beyond
-
key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
The Future of Table Sauces, Oils and Seasonings 2025
£ 2,195
Table sauces, seasonings and oils will draw on versatility, value and flavor to reach consumers. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ...
Find out moreThe Future of Pasta, Rice and Noodles 2024
£ 2,195
Targeting niche groups, pushing more grains and prioritizing flavor will drive pasta, rice and noodles. Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink ...
Find out moreA Year of Innovation in Pasta, Rice and Noodles 2024
£ 2,195
Natural and better-for-you attributes are a growing influence in pasta, rice and noodle launches. Instant noodles appeal as convenient and flavourful options. Mikolaj Kaczorowski, Innovation Analyst ...
Find out moreThe Future of Cooking and Pasta Sauces 2025
£ 2,195
Issues over tomato prices and availability, plus the demand for elevated convenience, will dictate brand innovation and consumer behaviour. Ayisha Koyenikan, Director - Mintel Food & Drink ...
Find out morePatent Insights: Innovation in Sauces and Seasonings
£ 2,195
Recent sauce and seasoning patent innovations deliver healthier nutrition profiles while preserving taste, and support sustainability by using upcycled by-products. Neha Srivastava, Senior Patent Analyst - Food & Drink...
Find out moreA Year of Innovation in Cooking and Pasta Sauces 2025
£ 2,195
Convenience is the mainstay in this category, with global cuisine flavours and naturalness driving innovations. Zoe Wong, Junior Analyst - Food & Drink, BPCH ...
Find out moreTrusted by global industry leaders
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
