The Future of Pasta, Rice and Grains 2025
"Positioning, convenience and supply chain support will be key for pasta, rice and grains."
Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink
Discover the most important future trends in pasta, rice and grains with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the pasta, rice and grains industry over the next five years.
Upcoming global trends in pasta, rice and grains are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Alternative pastas will determine their path
- The next few years will determine the future success of alternative pastas
- Alternative pastas have a positioning problem
- Will alternative pastas go the alternative meat or alternative milk route?
- Health can come from the toppings
- Convenience will drive grain diversity
- Grains will get more convenient to become a greater part of consumers’ diets
- Consumers see the benefits of grains, but there are barriers
- Convenience products give consumers an entry into new grains
- Flexibility in the kitchen will drive consumers to try easier ways of cooking grains
- Anyday takes the stress out of cooking rice and grains
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Consumers are worried about the fragility of the world’s supply chains
- Big companies will draw on partnerships to expand their impact on sustainable supply chains
- Consider looser formulations to accommodate shifting supply chains
- Next: Mintel imagines a new pasta that uses cover crops as a seasonal, limited-edition ingredient
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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