Discover the most important future trends in pet food with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the pet food industry over the next five years.
Upcoming global trends in pet food are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Key Pet Food Industry Trends Featured in the Report
- Protein dynamics are shifting
- Naturality appeals to pet parents
- Longevity has lasting power
- Limited editions reach peak globalisation
Purchase the full report for a complete breakdown of the trends shaping the future of the pet food industry. Alongside Mintel’s pick of the most innovative and inspirational pet food launches in the global market. Understanding the future of pet food has never been so easy.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Protein dynamics are shifting
- A nuanced approach to alternative animal proteins emerges
- Graph 1: share of pet food launches featuring a top five protein ingredient (chicken, beef, turkey, lamb, pork), 2015-24
- Fishing for protein
- Allergies are increasingly a cause for concern
- Graph 2: prevalence of medical conditions among cat or dog, by condition and year, 2022-24
- Exotic proteins help with allergies
- Sustainable protein still needs to deliver on health
- Naturality appeals to pet parents
- Pet parents increasingly seek natural, unprocessed pet foods
- Graph 3: factors that influence the pet food purchase decision, by factor, 2020-24
- Innovate in the organic space
- Simpler processing methods are on the rise
- Detect UPFs in paw mode
- Bring wellness into cat treats
- Cat treat launch decline poses challenge to urban cat owners
- Functional feline focus: but treats are being left behind
- Graph 4: share of cat food launches with a functional health claim, by sub-category, 2020-24
- The rise of the indoor cat
- Opt for plant-based
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Longevity has lasting power
- Longevity research has lasting power
- The ultimate in longevity: AI pets
- Limited editions reach peak globalisation
- Showcase pet food from around the world
- Immigration will enrich the pet food landscape
- Elevate the pet retail ecosystem
- Building a pet ecosystem
- Bring your cat to the cafe
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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