Discover the future trends in the global pet food market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global pet food industry over the next five years.
The most important upcoming trends in the pet food market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in pet food. Understanding the future of the pet food industry has never been so easy.
Future Pet Food Trends
- Shift in Protein Dynamics: There is a growing interest among pet parents in alternative proteins beyond the traditional plant- and insect-based options.
- Emphasis on Naturality and Health: There is a strong trend towards natural and organic pet foods, driven by pet parents’ concerns over ultra-processed foods.
Meet the Expert Behind the Analysis
Kate Vlietstra has extensive experience in consumer goods on both agency and client sides, predominantly focusing on food brands. Her background spans insights, marketing and ecommerce, and she is a regular speaker, panellist and moderator at industry events. Kate has a masters degree in International Business & Management from the University of Manchester.
Pet food manufacturers continue to prioritise health in pet food amid surging interest in naturalness. Humanisation will keep driving innovation in the pet space.
Kate Vlietstra
Senior Director, Mintel Food & Drink
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Protein dynamics are shifting
- A nuanced approach to alternative animal proteins emerges
- Graph 1: share of pet food launches featuring a top five protein ingredient (chicken, beef, turkey, lamb, pork), 2015-24
- Fishing for protein
- Allergies are increasingly a cause for concern
- Graph 2: prevalence of medical conditions among cat or dog, by condition and year, 2022-24
- Exotic proteins help with allergies
- Sustainable protein still needs to deliver on health
- Naturality appeals to pet parents
- Pet parents increasingly seek natural, unprocessed pet foods
- Graph 3: factors that influence the pet food purchase decision, by factor, 2020-24
- Innovate in the organic space
- Simpler processing methods are on the rise
- Detect UPFs in paw mode
- Bring wellness into cat treats
- Cat treat launch decline poses challenge to urban cat owners
- Functional feline focus: but treats are being left behind
- Graph 4: share of cat food launches with a functional health claim, by sub-category, 2020-24
- The rise of the indoor cat
- Opt for plant-based
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Longevity has lasting power
- Longevity research has lasting power
- The ultimate in longevity: AI pets
- Limited editions reach peak globalisation
- Showcase pet food from around the world
- Immigration will enrich the pet food landscape
- Elevate the pet retail ecosystem
- Building a pet ecosystem
- Bring your cat to the cafe
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KEY TAKEAWAYS
- Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Please Note: All of the figures, graphs, and tables have been redacted.
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