The Future of Pet Food 2024
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Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends. Kate Vlietstra, Director, Mintel Food…

The Future of Pet Food 2024

£ 2,195 (Excl.Tax)

Report Summary

The Future of Pet Food is a global market report that covers the latest innovations and consumer trends across the global pet food market in 2024. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Pet Food Market Landscape

The cost of living crisis has impacted consumers’ budgets, leading to increased instances of trading down across the global pet food industry. Consumers are more likely to believe that the changes to their pet food spending are permanent rather than temporary, potentially marking a longer-term shift in purchasing habits.

Additionally, wellness is taking centre-stage as a global pet food market trend as consumers readily put their pets’ happiness and wellbeing ahead of their own.

  • 69% of US pet food buyers are interested in treats or toppers with functional benefits.

Global Pet Food Industry in the Next Two Years

The introduction of alternative proteins – such as insects – can help address food sustainability issues, however, young pet owners are likely to deprioritise sustainability due to money concerns.

Pet food innovation will be inspired by baby food packaging design, format and materials, particularly for products for puppies and kittens.

  • 49% of Canadian pet owners feel more like a pet parent than a pet owner, rising to 55% of those aged 18-24.

Pet Food Innovation in Five Years and Beyond

The global pet food industry will benefit from a retail revolution. In-store retail is set to evolve through solo branded pet food stores and specialist pet food service centres in supermarkets.

There will be continued pet food innovation surrounding sustainability, with brands seeking more climate-friendly alternatives to rice, corn and wheat such as amaranth, fonio and quinoa to appeal to pet owners.

  • 37% of Thai pet owners are trying to give their pet a diet that is better for the environment.

This is just a snapshot of the Future of Fragrances, to learn more about future innovations and challenges facing the market, purchase our full report. 

To discover more about the global pet food market, read A Year of Innovation in Poet Food and Products Report 2024or take a look at our extensive Global Pet Food Market Research.

Expert Analysis from a Food Specialist

This report, written by Kate Vlietstra, a leading Food analyst, delivers in-depth commentary and analysis to highlight global pet food industry trends and add expert context to the numbers.

Financial concerns inevitably impact pet owners, yet there is still headroom for premiumisation. Gut health and retail aspirations evolve in line with human trends.

Kate Vlietstra
Director – Food & Drink

Table of Contents

  1. what you need to know


      • Baby food inspires meals for fur babies
      • Justify sustainable options
      • Graph 1: agreement that money concerns have made the sustainability of the food people feed their pet(s) less important to them, per age group, 2023
      • What's next in digestive health?
      • Graph 2: perceived benefits of gut health, by benefit, 2022
      • Graph 3: pet food launches featuring a prebiotic or probiotic, by year, 2019-23
      • Graph 4: search interest of 'postbiotic', 2019-23

      • The pet food retail revolution
      • Unleash climate-friendly grains
      • Weatherproofed pet food provisions
    • key takeaways

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      The consumer

      What They Want. Why They Want It.

      The Competitors

      Who’s Winning. How To Stay Ahead.

      The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

      The Innovations

      New Ideas. New Products. New Potential.

      The Opportunities

      Where The White Space Is. How To Make It Yours.

      The Trends

      What’s Shaping Demand – Today And Tomorrow.

      Below is a sample report, understand what you are buying.

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      Future Of Sample Report

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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