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The Future of Pet Food 2022
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The Future of Pet Food 2022 report covers the latest global innovations and consumer trends across the Global Pet Food Market in 2022. Our future of pet food market report identifies evolving areas, consumer attitudes, and important advances expected across the global pet food market over the next five years and beyond.
Global Pet Food Market Landscape
Pet owners are increasingly scrutinising pet food products for their sustainability and health credentials. Brands in the global pet food market are focusing on sustainability efforts through local sourcing and environmentally friendly packaging. Health innovation in the global pet food market spans digestive, immune and mental health.
- 61% of UK pet food buyers would like to know more about the environmental footprint of different pet foods
- 20% of pet owners in Brazil are seeking advice on their pets’ mental health since COVID-19
- Global Pet Food Market Share: In 2021, pet-friendly drinks appealed to 49% of UK pet food buyers, up from just 21% in 2018.
- Pet Food Innovation: Digestive health has become a mainstream health concern. Pet food bands have responded, with 17% of global launches of pet food now featuring a digestive health claim.
Global Pet Food Market Trends in the Next Two Years
Health priorities in human food will continue to translate to the global pet food market over the coming years, including a drive towards the use of supplements for health benefits, the use of food to aid mental health and a renewed focus on the gut-brain axis.
Mintel’s global pet food market research identifies that future pet food innovation will be inspired by the humanisation of pets, creating opportunities for premium products.
Global Pet Food Market Trends in the Next Five Years and Beyond
Mintel’s global pet food market research indicates that ethical consumers seek sustainable pet food alternatives since they recognise that meat has a harmful environmental impact. Lab-grown meat could stimulate pet food innovation as it has the potential to offer a solution, but there are still barriers to its scalability.
Pet owners will increasingly seek transparency regarding health and sustainability in the global pet food market. Brands should leverage science and data to enable consumers to make informed decisions about pet food.
To discover more about The Future of Pet Food 2022, read our UK Pet Food Market Report 2022, or take a look at our extensive Pets Market Research.
Expert Analysis from a Specialist in the Global Pet Food Market
This report, written by Kate Vlietstra, a leading analyst, delivers in-depth commentary and analysis to highlight current global pet food market trends and add expert context to the numbers.
As humanisation accelerates, the new generation of pet owners will focus on health, sustainability and shared experiences with their fur babies.
Kate Vlietstra
Global Food & Drink Analyst
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WHERE WE ARE NOW
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IN THE NEXT TWO YEARS
- Leverage evolving pet health priorities
- Make sustainability tangible and transparent
- Graph 1: % of food launches with an ethical/environmental claim, by top five claims, 2018-21
- Graph 2: % of pet food launches with an ethical/environmental claim, by top five claims, 2018-21
- Humanisation meets premiumisation
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IN FIVE YEARS AND BEYOND
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Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
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Please Note: All of the figures, graphs, and tables have been redacted.
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