The Future of Pet Food 2023
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Pet owners turn to fresh and personalised options to address health concerns. Sustainability continues to play a role, but companies must ensure transparency. Kate Vlietstra, Director, Mintel Food &…

The Future of Pet Food 2023

£ 2,195 (Excl.Tax)


The Future of Pet Food 2023 is a global market report that covers the latest innovations and consumer trends across the global pet food market in 2023. Our global future of pet food market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.


Global Pet Food Market Landscape

The tendency to humanise pets continues to impact the global pet food market trends. Consumers prioritise their pets, even during the cost of living crisis. In the UK, 63% of pet food buyers say that money concerns would make them more likely to cut back spending on their own food than food for their pet.

Pet brands are responding to consumer demand for nutritionally dense pet food by highlighting fibre, protein, vitamin and mineral content. Brands in the global pet food market are also responding to consumer interest for all-natural pet foods, with pet owners expecting producers to reduce artificial additives from their recipes.

The future of pet food is influenced by sustainability, as planet-friendly claims continue to grow in the global pet food market, despite sustainability being a low purchase driver among pet owners.

Global Pet Food Market Trends in the Next Two Years

Pet owners are focusing on healthful food – particularly natural options – for their pets. The future of pet food will be influenced by consumers who are keen to offer their pets fresh food, or even homemade options.

Mintel anticipates that there will be pet food innovation for animals suffering from increasingly common issues such as obesity who will benefit from personalised diets and technological measures.

Companies in the global pet food market must reassure pet owners of the benefits of sustainable pet food beyond planet-friendly credentials.

Global Pet Food Market Trends in Five Years and Beyond

Pets are taking a more prominent role in consumers’ lives. As such, pet owners will focus more on their pet’s behaviour. The global pet food market can help improve pets’ mental performance through innovative foods that are personalised to match the needs of each pet.

Pet owners are increasingly seeking better food options and mealtimes for their pets. Mintel expects pet food innovation with microwaveable packs for in-home use in addition to fine dining options that will hold appeal for discerning pet owners seeking an out-of-home experience.

Consumer concerns around water usage are not restricted to human food. Companies will need to share how they are reducing water in their formulations through alternative ingredients or use of freeze-dried options.

To discover more about The Future of Pet Food Market Report 2023, read The Future of Ingredients Report 2023or take a look at our extensive Global Pet Food Market Research.

Expert Analysis from a Food Specialist

This report, written by Kate Vlietstra a leading analyst, delivers in-depth commentary and analysis to highlight current global pet food market trends and add expert context to the numbers.

Pet owners turn to fresh and personalised options to address health concerns. Sustainability continues to play a role, but companies must ensure transparency.”

Kate Vlietstra
Director – Mintel Food & Drink

Table of Contents

  1. what you need to know

  2. In the next two years

    • Naturally fresh food flourishes
    • Graph 1: pet food launches featuring a natural category claim*, by year, 2013-22
    • Graph 2: interest in pet food concepts, by age, 2021
    • Take pet health personally
    • Graph 3: reasons for changing pet’s food in the past year, by type of pet owner and reason, 2022
    • Reassure over sustainable ingredients
  3. In five years and beyond


About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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