Discover the latest global trends and innovations across the Plant-Based Food and Drink industry. Our forward-looking report identifies areas which are evolving, consumer attitudes, and important innovations across regions like EMEA, APAC, and LATAM.
There’s little doubt that interest in the plant-based food and drink market is strong. If the industry continues to expand, the market could grow to $160 billion by 2030. However, the market still faces significant challenges. Many mainstream consumers still need to be convinced that plant-based meat substitutes can be a part of everyday eating. The challenge for brands currently on the market is to differentiate themselves in an increasingly competitive environment.
More detailed customer segmentation is needed in the future of the plant-based food and drink market. Brands will need to cater to different consumer motivations behind plant-based eating. Delivering a meat-like experience without the animals to appeal to environmentally conscious eaters, and calling out vegetable and legume content for consumers who want to incorporate more plants into their diet.
Technological advancements in the plant-based food and drink market will be key to meeting consumers’ increasing expectations. The future of plant-based food will be strengthened by innovations that are poised to address some of the key consumer barriers such as taste and texture and expand formats available. Yet, these novel hyper-realistic products will not be able to replace whole plants, making innovation that prioritizes produce a viable strategy.
To discover more about The Future of Plant-Based Food and Drink Market Report 2022, read our UK Meat Substitutes Market Report 2022, or take a look at our extensive Vegan and Plant-Based Market Research.
This report, written by Dasha Shor, a leading analyst in the food sector, delivers in-depth commentary and analysis to highlight current global trends and add expert context to the numbers.
The next evolution of the plant-based trend will heavily cater to the consumer motivations behind plant-based eating and rely on technology for differentiation.
Dasha Shor
Global Food Analyst
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