Discover the future trends in the global salty snacks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global snacks industry over the next five years.
The most important upcoming trends in salty snacks are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in salty snacks. Understanding the future of the snacks industry has never been so easy.
Future of Salty Snacks – Trends to watch out for
In the next two years: Experiential snacking
Consumers will increasingly value multisensory snacking experiences that engage sight, sound, texture and taste to boost their moods and emotional wellbeing. The impact of stress and boredom on consumers is likely to drive snacks to become more interactive.
In five years and beyond: AI will optimise snacks for maximum satisfaction
Companies will continue to invest in AI to provide consumers with the most satisfying snacking experience, particularly as consumers turn to snacks for various emotional reasons.
Meet the Expert Behind the Analysis
Jolene is a Senior Global Food & Drink analyst based in Singapore, specialising in bakery, packaged meals and snack category. Prior to Mintel, Jolene has brand marketing experience in global CPG companies and flexible packaging manufacturer, predominantly in food and drinks industry.
Consumers will appreciate multi-sensory snacking experiences, healthy snacking habits will evolve in response to GLP-1 drugs, and supply chains will undergo changes.
Jolene Ng
Senior Food and Drink Analyst
Collapse All
-
WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
-
IN THE NEXT TWO YEARS
- Mintel’s perspective
-
EXPERIENCE IS ALL
- Multisensory experiences elevate consumers’ moods
- Innovate around texture for emotional indulgers
- Classic flavours will continue to bring comfort
- Temperature manipulation can offer a twist on newstalgia
- Play up aroma as part of novel snacking experience
- Sound can lead the next wave of immersive experiences
-
SNACK COMPANIES ARE SET TO BECOME MORE AGILE
- Geopolitical risk will test supply chain resilience
- Graph 1: factors that consumers believe are responsible for the rise in food prices, 2024
- Previous supply chain disruption has changed consumers’ snacking habits
- Graph 2: snacking changes to save money – ‘buy cheaper brands’, by generation, 2025
- Disruption could drive brands toward true innovation
- Future-proof your brand with innovative base ingredients
- Democratise the salty snack market with smaller brands
-
GLP-1 DRUGS WILL DRIVE THE EVOLUTION OF THE MEANING OF HEALTHY SNACKING
- Millenials aren’t snacking less, but their habits are evolving
- Increase in supply and reduction of price may drive uptake of GLP-1 medication
- Graph 3: statements about GLP-1 medication, by generation, 2025
- Turn to fibre and protein for satiety
- Graph 4: features consumers look for when choosing a healthy snack, by generation, 2024
- Prioritise blood sugar management for long-term health benefits
- Traditional snacks need a healthy transformation
- Move nuts from ‘snack packs’ to ‘meal packs’
-
IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- The clock is ticking on the global food crisis
- Indigenous crops will gain traction in salty snacks
- AI will optimise snacks for maximum satisfaction
- Seed oil is the new taboo topic
-
KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF and Powerpoint version of the report straight to your inbox. An interactive version of the report is also available on our online platform
- Save up to 20% when you purchase multiple reports
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
