Discover the future trends in the global salty snacks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global snacks industry over the next five years.
The most important upcoming trends in salty snacks are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in salty snacks. Understanding the future of the snacks industry has never been so easy.
Future of Salty Snacks – Trends to watch out for
In the next two years: Experiential snacking
Consumers will increasingly value multisensory snacking experiences that engage sight, sound, texture and taste to boost their moods and emotional wellbeing. The impact of stress and boredom on consumers is likely to drive snacks to become more interactive.Â
In five years and beyond: AI will optimise snacks for maximum satisfactionÂ
Companies will continue to invest in AI to provide consumers with the most satisfying snacking experience, particularly as consumers turn to snacks for various emotional reasons.
Meet the Expert Behind the Analysis
Jolene is a Senior Global Food & Drink analyst based in Singapore, specialising in bakery, packaged meals and snack category. Prior to Mintel, Jolene has brand marketing experience in global CPG companies and flexible packaging manufacturer, predominantly in food and drinks industry.
Consumers will appreciate multi-sensory snacking experiences, healthy snacking habits will evolve in response to GLP-1 drugs, and supply chains will undergo changes.
Jolene Ng
Senior Food and Drink Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
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EXPERIENCE IS ALL
- Multisensory experiences elevate consumers’ moods
- Innovate around texture for emotional indulgers
- Classic flavours will continue to bring comfort
- Temperature manipulation can offer a twist on newstalgia
- Play up aroma as part of novel snacking experience
- Sound can lead the next wave of immersive experiences
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SNACK COMPANIES ARE SET TO BECOME MORE AGILE
- Geopolitical risk will test supply chain resilience
- Graph 1: factors that consumers believe are responsible for the rise in food prices, 2024
- Previous supply chain disruption has changed consumers’ snacking habits
- Graph 2: snacking changes to save money – ‘buy cheaper brands’, by generation, 2025
- Disruption could drive brands toward true innovation
- Future-proof your brand with innovative base ingredients
- Democratise the salty snack market with smaller brands
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GLP-1 DRUGS WILL DRIVE THE EVOLUTION OF THE MEANING OF HEALTHY SNACKING
- Millenials aren’t snacking less, but their habits are evolving
- Increase in supply and reduction of price may drive uptake of GLP-1 medication
- Graph 3: statements about GLP-1 medication, by generation, 2025
- Turn to fibre and protein for satiety
- Graph 4: features consumers look for when choosing a healthy snack, by generation, 2024
- Prioritise blood sugar management for long-term health benefits
- Traditional snacks need a healthy transformation
- Move nuts from ‘snack packs’ to ‘meal packs’
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- The clock is ticking on the global food crisis
- Indigenous crops will gain traction in salty snacks
- AI will optimise snacks for maximum satisfaction
- Seed oil is the new taboo topic
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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