Discover the future trends in the global salty snacks market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global snack market over the next five years.
The most important upcoming trends in the salty snacks market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in snacks. Understanding the future of salty snacks has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Jolene Ng, Senior Food and Drink Analyst at Mintel. Jolene is a Senior Global Food & Drink analyst based in Singapore, specializing in bakery, packaged meals and snack category. Prior to Mintel, Jolene has brand marketing experience in global CPG companies and flexible packaging manufacturer, predominantly in food and drinks industry.
Consumer snacking habits will evolve from day to night. The importance of flavour will dominate and climate change will continue to be an ongoing threat.
Jolene Ng
Senior Food and Drink Analyst
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What you need to know
- Where we are now
- In the next two years
- In five years and beyond
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In the next two years
- Mintel’s perspective
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Adapt to consumers’ evolving snack habits
- Consumers’ snacking habits have shifted in the last two years
- Graph 1: change in consumers’ snacking frequency, by generation, 2022-24
- Target morning occasions with portable, energy-providing snacks
- Breakfast bites will appeal to snackers for on-the-go occasions
- Tap into full indulgence for afternoon snacking
- Elevate the snacking experience with surprising flavour and texture combinations
- Stress and anxiety are pushing Millennials and Gen Xs to snack more at night
- Graph 2: changes in mental health symptoms, by generation, 2022-24
- Innovate snacks that build into self-care regimes
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Flavour advancements remain crucial for salty snacks
- Flavour innovation will be even more important in the next two years
- Private label snacks are no longer just a cheaper copycat
- Limited-edition offerings in convenience stores are an opportunity for private label snacks
- Big brands can borrow brand equity to create novel flavours
- Future flavours will contain diverse ingredients and complex flavours
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Salty snack ingredients are at risk
- Climate-flation is impacting snack ingredients
- The harvest of key salty snack crops is being impacted by climate change
- Put farmers at the heart of transition to regenerative agriculture
- Regenerative agriculture nurtures the cultivation of new produce
- Invest in technology to reduce carbon emissions
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In five years and beyond
- Mintel’s perspective
- The ‘Ozempic era’ will shift the narrative of high-fibre and high-protein snacks
- Snack narrative will shift from ‘addictive’ to ‘mindful snacking’
- AI will encourage faster and more complex flavour innovation in snacks
- The quest for salt reduction without compromising on taste continues
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