2026
10
The Future of Shaving and Depilatory 2026
2026-03-09T02:00:39+00:00
REPE5855F62_BBE8_4A7A_855F_62BBE83A7A2C
2600
191781
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Report
en_GB
Unlock growth by embracing the wellness economy, prioritising skin health and delivering personalised experiences that set new standards and drive lasting success. Reiko Hasegawa, Associate Principal – BPC…
Global
Shaving and Hair Removal
simple

The Future of Shaving and Depilatory 2026

"Unlock growth by embracing the wellness economy, prioritising skin health and delivering personalised experiences that set new standards and drive lasting success."

Reiko Hasegawa, Associate Principal – BPC

Reiko Hasegawa, Associate Principal – BPC

Discover the most important future trends in shaving and depilatory with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the shaving industry over the next five years.

Upcoming global trends in shaving and hair removal are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Unlock premium potential for shaving brands with wellness innovation
    • Transform shaving into a self-care ritual for a premium approach
    • Create moments that boost confidence and wellbeing, fostering deeper connections with consumers
    • Evoke emotions and enhance the overall self-care experience with scents
    • Elevate skin comfort and mood with transformative textures
    • Turn a routine task into a moment of indulgence with sensorial textures
    • Incorporate bio-adaptive and neurocosmetic ingredients to tackle shaving concerns
    • Develop a wellness-focused shaving ecosystem for seamless daily integration
    • Rethink shaving and hair removal with skin health as a growth engine
    • Shift the narrative from hair removal to desired skin outcomes
    • Meet the demands for barrier protection to support long-term skin health
    • Graph 1: shave & depilatory NPD with barrier claims, 2021-26
    • Focus on ingredient innovation and concept evolution
    • Graph 2: selected ingredients in shave and depilatory NPD with barrier claims, 2021-26
    • Innovate to address common post-removal concerns like irritation, sensitivity and ingrown hairs
    • Building trust through data-driven razor innovation
    • Combine hair removal and skincare in beauty devices to deliver added value
    • Explore anti-ageing innovations to meet the demand for multifunctional solutions
    • Tap into niche grooming trends with inclusive, gentle solutions
    • Emphasise choice and versatility to align with Gen Z's grooming preferences
    • Align with cultural and social trends to expand the customer base
    • Celebrate choice-positive grooming to empower consumers
    • Generate new revenue with zone-specific solutions
    • Target zones – not genders – and simplify shopping
    • Address shave irritation with biologically adaptive solutions for lasting comfort
    • Redefine intimate grooming with education and choice
  3. IN FIVE YEARS AND BEYOND

    • Embrace hormone-optimised hair removal to redefine personalised care
    • Personalisation meets hormonal health: what consumers expect
    • Synchronise hair removal with biological rhythms and consumer expectations
    • Fulfil the needs of every cycle with hormone-aware hair removal
    • Innovate hair removal to meet lifestage needs
    • Introduce feedback tools to enhance control, precision and personalisation in hormonal care
    • Use visual progress tracking to boost motivation
    • Revolutionise routines with hormonal insights and smart systems
  4. KEY TAKEAWAYS

    • Key takeaways

What is a 'Future of' Report?

Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.

How Mintel Builds a Picture of the Future

Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.

Expert Insights from Category Analysts

Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.

Powered by Robust Data

Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.

Designed for Forward-Thinking Strategy

Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.

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