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Report
en_GB
Unlock growth by embracing the wellness economy, prioritising skin health and delivering personalised experiences that set new standards and drive lasting success. Reiko Hasegawa, Associate Principal – BPC…
Global
Shaving and Hair Removal
simple
The Future of Shaving and Depilatory 2026
"Unlock growth by embracing the wellness economy, prioritising skin health and delivering personalised experiences that set new standards and drive lasting success."
Discover the most important future trends in shaving and depilatory with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the shaving industry over the next five years.
Upcoming global trends in shaving and hair removal are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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WHAT YOU NEED TO KNOW
Where we are now
Mintel recommends: in the next two years
Mintel recommends: in five years and beyond
IN THE NEXT TWO YEARS
Unlock premium potential for shaving brands with wellness innovation
Transform shaving into a self-care ritual for a premium approach
Create moments that boost confidence and wellbeing, fostering deeper connections with consumers
Evoke emotions and enhance the overall self-care experience with scents
Elevate skin comfort and mood with transformative textures
Turn a routine task into a moment of indulgence with sensorial textures
Incorporate bio-adaptive and neurocosmetic ingredients to tackle shaving concerns
Develop a wellness-focused shaving ecosystem for seamless daily integration
Rethink shaving and hair removal with skin health as a growth engine
Shift the narrative from hair removal to desired skin outcomes
Meet the demands for barrier protection to support long-term skin health
Graph 1: shave & depilatory NPD with barrier claims, 2021-26
Focus on ingredient innovation and concept evolution
Graph 2: selected ingredients in shave and depilatory NPD with barrier claims, 2021-26
Innovate to address common post-removal concerns like irritation, sensitivity and ingrown hairs
Building trust through data-driven razor innovation
Combine hair removal and skincare in beauty devices to deliver added value
Explore anti-ageing innovations to meet the demand for multifunctional solutions
Tap into niche grooming trends with inclusive, gentle solutions
Emphasise choice and versatility to align with Gen Z's grooming preferences
Align with cultural and social trends to expand the customer base
Celebrate choice-positive grooming to empower consumers
Generate new revenue with zone-specific solutions
Target zones – not genders – and simplify shopping
Address shave irritation with biologically adaptive solutions for lasting comfort
Redefine intimate grooming with education and choice
IN FIVE YEARS AND BEYOND
Embrace hormone-optimised hair removal to redefine personalised care
Personalisation meets hormonal health: what consumers expect
Synchronise hair removal with biological rhythms and consumer expectations
Fulfil the needs of every cycle with hormone-aware hair removal
Innovate hair removal to meet lifestage needs
Introduce feedback tools to enhance control, precision and personalisation in hormonal care
Use visual progress tracking to boost motivation
Revolutionise routines with hormonal insights and smart systems
KEY TAKEAWAYS
Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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Deodorant and hair removal brands are factoring in the importance of skin health to consumers, responding with effective products that care for skin.
Georgia Stafford, Beauty & Personal Care...
Recent hair-removal-focused patents disclose soothing and hydrating ingredients, along with aromas and anti-ageing benefits for a superior hair removal experience.Neha Srivastava, Senior Patent Analyst - Food & Drink...
New product development centred on sustainability and skincare has enhanced value propositions within the deodorant and hair removal categories.
Shiyan Zering, Beauty and Personal Care Analyst
...
Mintel’s Shaving Products Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world....
After a post-COVID-19 rebound, Germany's shaving and hair-removal market has stabilised, rising from €694.9 million in 2022 to a projected €805.7m in 2026. The category is mature yet...
Unlock growth by delivering visible results using skinification, wellness and premiumisation. Problem-solving upgrades justify trading up when they deliver clear benefits.
Silke Lambers, Senior Analyst - Beauty and Personal...
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