Discover the most important future trends in the global shaving and depilatory market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the shaving products industry over the next five years.
The most important upcoming trends in shaving and depilatory are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global shaving products market. Understanding the future of the shaving industry has never been so easy.
Future of Shaving and Depilatory – Mintel recommends…
Look beyond common hair removal areas and consider evolving gender norms
Boost market penetration by targeting men’s head/body hair, areas overlooked by brands despite interest. Meet women’s interest in dermaplaning and offer both dermaplaning razors and ancillaries (e.g. hair identifier sprays) to elevate the dermaplaning ritual.Â
Meet the Expert Behind the Analysis
This report was written by Rosalia Di Gesu. Rosalia has close to 20 years’ experience with Mintel as a consumer products expert. She focuses on delivering cross-category insight and commentary on innovative new product launches and trends. She has authored many editorial pieces over the years, now concentrating on product innovation in consumer goods markets worldwide.
Further blur with skincare, closely monitor social media trends, target overlooked body areas and plan for more engagement in smart hair removal devices.
Rosalia Di Gesu
Associate Director, Mintel Beauty & Personal Care
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Meet interest in skin-friendly hair removal products in disruptive ways
- Be part of the emerging ‘surgery beauty’ segment
- Put acne care in the spotlight
- Strengthen skincare ingredient narratives
- Consider Black consumers’ skincare needs during their hair removal rituals
- Better target overlooked older consumers
- Regional perspective: focus on acne care in Asia/LATAM, and inclusion of Black consumers in the West
- Leverage social media to predict trends/shifts in consumer hair removal behaviour
- Capitalise on Y2K-related social media trends
- Address ‘vinyl skin’ while promoting ‘glass skin’
- ‘Glass skin’ remains popular on social media and can inspire shaving/depilatory innovation
- Social media drives greater interest in permanent hair removal
- Teaming with social media influencers is a given…
- …but don’t overlook traditional ambassadors, especially sportswomen
- Regional perspective: track worldwide social media trends
- Look beyond common hair removal areas and consider evolving gender norms
- Expand into the hair clipper segment and point to efficacy, ease and speed
- Increase market penetration with ancillary scalp-care-focused products
- Capitalise on the interest in body hair removal among men
- Anticipate continued popularity of dermaplaning among women
- Regional perspective: shaved head hair styles, dermaplaning and genderless concepts are global
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IN FIVE YEARS AND BEYOND
- Leverage the power of technology
- Clearly call out devices’ durability, speedy and skincare merits
- Leverage personalisation to drive interest in devices
- Identify and address barriers to reach Black consumers
- Regional perspective: elevate affordability to drive global interest in hair removal devices
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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