2025
10
The Future of Shaving and Depilatory 2025
2025-02-18T16:00:36+00:00
REPD18BB5E9_A403_4AA9_9699_6DCEEF9EBFEF
2195
179586
[{"name":"Shaving and Hair Removal","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/shaving-hair-removal"}]
Report
en_GB
Further blur with skincare, closely monitor social media trends, target overlooked body areas and plan for more engagement in smart hair removal devices. Rosalia Di Gesu, Associate Director, Mintel Beauty…
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  2. All Industries
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  4. Beauty and Personal Care
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  6. Shaving and Hair Removal
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  8. The Future of Shaving and Depilatory 2025

The Future of Shaving and Depilatory 2025

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Discover the most important future trends in the global shaving and depilatory market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the shaving products industry over the next five years.

The most important upcoming trends in shaving and depilatory are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global shaving products market. Understanding the future of the shaving industry has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Rosalia Di Gesu. Rosalia has close to 20 years’ experience with Mintel as a consumer products expert. She focuses on delivering cross-category insight and commentary on innovative new product launches and trends. She has authored many editorial pieces over the years, now concentrating on product innovation in consumer goods markets worldwide.

Further blur with skincare, closely monitor social media trends, target overlooked body areas and plan for more engagement in smart hair removal devices.

Rosalia Di GesuRosalia Di Gesu
Associate Director, Mintel Beauty & Personal Care

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Meet interest in skin-friendly hair removal products in disruptive ways
    • Be part of the emerging ‘surgery beauty’ segment
    • Put acne care in the spotlight
    • Strengthen skincare ingredient narratives
    • Consider Black consumers’ skincare needs during their hair removal rituals
    • Better target overlooked older consumers
    • Regional perspective: focus on acne care in Asia/LATAM, and inclusion of Black consumers in the West
    • Leverage social media to predict trends/shifts in consumer hair removal behaviour
    • Capitalise on Y2K-related social media trends
    • Address ‘vinyl skin’ while promoting ‘glass skin’
    • ‘Glass skin’ remains popular on social media and can inspire shaving/depilatory innovation
    • Social media drives greater interest in permanent hair removal
    • Teaming with social media influencers is a given…
    • …but don’t overlook traditional ambassadors, especially sportswomen
    • Regional perspective: track worldwide social media trends
    • Look beyond common hair removal areas and consider evolving gender norms
    • Expand into the hair clipper segment and point to efficacy, ease and speed
    • Increase market penetration with ancillary scalp-care-focused products
    • Capitalise on the interest in body hair removal among men
    • Anticipate continued popularity of dermaplaning among women
    • Regional perspective: shaved head hair styles, dermaplaning and genderless concepts are global
  3. IN FIVE YEARS AND BEYOND

    • Leverage the power of technology
    • Clearly call out devices’ durability, speedy and skincare merits
    • Leverage personalisation to drive interest in devices
    • Identify and address barriers to reach Black consumers
    • Regional perspective: elevate affordability to drive global interest in hair removal devices
    • Key takeaways

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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