The Future of Shaving, Depilatory and Deodorant 2021
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Expect shaving and APDO brands to pivot their strategies to communicate more wellness, inclusive and eco-ethical themes. Olivia Guinaugh, Personal Care Analyst…

The Future of Shaving, Depilatory and Deodorant 2021

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Providing the most comprehensive and up-to-date information and analysis of the Future Of Shaving & Depilatory And Deodorant market, including the behaviours, preferences and habits of the consumer.

Following a year of heightened attention on physical and mental health, consumers are emphasizing both top-of-mind and forward-looking health ambitions in the years ahead. Whether it’s incorporating health-focused ingredients or redirecting brands image to embrace wellbeing, there are ways to link shaving and deodorant with wellness.

The increased focus on self-care and empowerment drives NPD, with added value for microbiome-friendly, minimal ingredients and textures. A further focus on eco and environmental claims will also help to benefit brands. Standout launches have used cork, glass beer bottles, and paper, as well as carbon footprinting and refill themes.

Although diversity, equity and inclusion remain essential for marketing, there are many groups still overlooked by category players. Looking ahead, inclusion efforts within the BPC space will go beyond shade ranges to address other barriers that exclude consumers from the full product experience, as well as further innovations into non-invasive treatments (e.g. laser hair removal and botox).

Blurring different areas of the BPC market could create further opportunities for brands, such as bringing skincare into the deodorant market. Environmentally-friendly efforts have mainly focused on plastic waste so far, but as water scarcity becomes more pressing, cooling and dry shave themes could continue to gather pace.

Read on to discover more details or take a look at all of our Shaving and Hair Removal market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.
  • Shaving industry trends.
  • Shaving industry market share.
  • Deodorant market analysis.

Covered in this report

Brands: No Ordinary Scent, Panasonic, Secret, Nala, Degree, Gone Girl, Simplicity, Hijab Fresh, Nivea, Gatsby, Hanni.

Expert analysis from a specialist in the field

This report, written by Olivia Guinaugh, a leading analyst in the Beauty and Personal Care sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Expect shaving and APDO brands to pivot their strategies to communicate more wellness, inclusive and eco-ethical themes.

Olivia Guinaugh, Beauty and Personal Care AnalystOlivia Guinaugh
Personal Care Analyst

Table of Contents

  1. Where we are now

    • EMEA: skincare, wellness, empowerment & eco trends
    • APAC: focus on skincare, efficacy & the eco
    • Americas: stress skincare and eco merits
  2. In the next two years

    • Drive loyalty with wellness themes
    • Inclusion efforts will continue to evolve
    • Professional treatments create new at-home demands
  3. In the next five years and beyond

    • [Graph] Global: eco-ethical claims in new shaving and APDO product and packaging launches, 2017-21

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: All of the figures, graphs, and tables have been redacted.

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