The Future of Shaving, Depilatory and Deodorant is a market report that covers the latest innovations and consumer trends across the global shaving products and deodorant markets in 2023. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Global Deodorant Market Landscape
Consumers are becoming more aware of the potential health risks associated with aluminium-based antiperspirant. The natural claim category in deodorant NPD grew from 20.2% in 2018 to 27.4% in 2023 and is expected to grow further during the rest of this year. Brands need to educate around the growing demand for natural and organic deodorant.
The Future of Shaving Products and Deodorant in the Next Two Years
The ‘skinification’ trend in deodorant is not new as familiar skincare ingredients have been found in NPD. Brands can further differentiate by conveying efficacy through new regimens, technology or convenience and providing evidence.
- Having fun is a priority with Gen Z consumers, 79% of Indian Gen Z consumers say they seek fun in all aspects of life.
While deodorant and shaving are functional categories, they are still challenged in attracting younger consumers. Brands can appeal to Gen Z by incorporating fun elements such as leveraging humour and creating unique products.
The Shaving Products and Deodorant Industry in the Next Five Years and Beyond
Technology has the potential to revolutionise the deodorant and shaving categories. By facilitating the development of new ingredients, formulations, delivery systems and personalised products, technology can help to create deodorant and shaving products that are more effective, convenient and enjoyable to use.
To discover more about the global shaving products and deodorants markets, take a look at Mintel’s A Year of Innovation in the Shaving, Depilatory and Deodorant Market 2023, or explore our extensive toiletries market research.
Expert Analysis from a BPC Specialist
This report, written by KinShen Chan, a leading BPC analyst, delivers in-depth commentary and analysis to highlight global deodorant and shaving products trends and add expert context to the numbers.
Convey ‘skinification’ trends with efficacy, explore fun in sexual wellness and demonstrate value through personalisation to reinvigorate a stagnant category.
KinShen Chan
Senior Beauty and Personal Care Analyst
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WHAT YOU NEED TO KNOW
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IN THE NEXT TWO YEARS
- Unlock the power of 'skinification' through efficacy
- Graph 1: deodorant claims, 2021-23
- Grow Gen Z consumers through fun and informative experiences
- Graph 2: launches of deodorant products with ethical and environmental claims, 2018-23
- Encourage trading up with personalisation and premiumisation
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In FIVE YEARS and BEYOND
- Harness technology to disrupt the deodorant and shaving categories
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KEY TAKEAWAYs
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
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Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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