The Future of Snack Bars 2023
Brands must navigate the war on sugar and sweeteners; opportunities exist to provide less-processed, chilled bars and empower women to care for the female body. Megan Stanton, Associate Director…

The Future of Snack Bars 2023

£ 2,195 (Excl.Tax)


The Future of Snack Bar 2023 is a global market report that covers the latest innovations and consumer trends across the global snack bars market in 2023. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.

Global Snack Bars Market Landscape

Snack bar launches are declining when compared to launches in the snacking category and overall food and drink in the last five years.

Environmentally friendly packaging and sustainability claims are now a ‘must have’ for brands. More focus is being placed on the sustainability of ingredients and production methods and the ethical treatment of workers and farmers.

The Future of Snack Bars in the Next Two Years

Snack bars have long been plagued with concerns about excess sugar. Now, fears relating to over-processing and artificial substances mean alternate sweeteners also pose a challenge. Brands in the global snack bars market must help consumers navigate the tricky balance between health and taste in the category.

Global Snack Bars Market Trends in Five Years and Beyond

Smart nutrition bars are poised to follow protein powders into the lives of everyday consumers to provide additional nutrition.

The evolution of bars into fresher, less-processed formats will present opportunities for new ingredients in the global snack bars market. Dairy, seaweed, mushrooms and other ingredients will offer optimum nutrition, new functionality and unique tastes and textures.

To discover more about The Future of Snack Bars Market Report 2023, read US Snack and Nutrition Market Report 2023or take a look at our extensive Global Snack Bars Market Research.

Expert Analysis from a Food Specialist

This report, written by Megan Stanton, a leading food analyst, delivers in-depth commentary and analysis to highlight the global snack bars market trends and add expert context to the numbers.

Brands must navigate the war on sugar and sweeteners; opportunities exist to provide less-processed, chilled bars and empower women to care for the female body.

Megan Stanton
Associate Director – Mintel Food and Drink

Table of Contents

  1. what you need to know

    • in the next two years

      • The 'war on sugar' rages on
      • Graph 1: [no title]
      • Graph 2: average sugar content in snack bars, by region, 2018-23
      • Graph 3: perception of specific sugars and sweeteners, 2022
      • Provide nutritional support for the female body
      • Graph 4: attributes most looked for in breakfast biscuits or snack bars, 2023
      • Opportunities exist for chilled or frozen bars
      • Graph 5: qualities sought in a snack, 2022
      • Graph 6: location of snack bar consumption, 2020-23
    • in five years and beyond

      • Key takeaways

        About the report

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        The consumer

        What They Want. Why They Want It.

        The Competitors

        Who’s Winning. How To Stay Ahead.

        The Market

        Size, Segments, Shares And Forecasts: How It All Adds Up.

        The Innovations

        New Ideas. New Products. New Potential.

        The Opportunities

        Where The White Space Is. How To Make It Yours.

        The Trends

        What’s Shaping Demand – Today And Tomorrow.

        Below is a sample report, understand what you are buying.

        Click to show report
        Future Of Sample Report

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

        Trusted by companies. Big and small.

        Want to speak to us directly?

        Contact us with your enquiry and our expert global team can help.

        Get in touch