Discover the future trends in the global snack bars market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global snack bars market over the next five years.
The most important upcoming trends in the snack bars market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in snack bars. Understanding the future of snack bars has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Megan Stanton. Megan is the Director of Food and Drink at Mintel with over 25 years in the industry. Megan has a degree in food technology with post graduate qualifications in marketing. Prior to joining Mintel, Megan worked with several multinational food ingredient companies and leans on her expertise to deliver actionable insights for our food and drink clients.
Opportunities exist to evolve support for men’s health and proactively manage blood sugar, while new legislation targets unhelpful greenwashing.
Megan Stanton
Director – Mintel Food and Drink
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What you need to know
- Where we are now
- In the next two years
- In five years and beyond
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in the next two years
- Mintel's perspective
- Beware the dangers of greenwashing
- Believeability trumps sustainability for consumers
- Brands are being accused of greenwashing
- Brands must be careful with sustainability claims
- Graph 1: ethical and environmental claims in snack bars, 2020-24
- Truth and proof are the solution to greenwashing
- We will enter a new era of 'Greenhushing'
- Embrace proactive blood sugar management
- Blood glucose monitoring goes mainstream
- The war on sugar just got personal
- The challenge for brands is how to capitalise on this trend
- Graph 2: select sugar-related claims, snack bars, 2020-24
- Align with lifestyle benefits not medical conditions
- Link dietary fibre to blood glucose control
- Refocus on men's health
- Capitalise on the growing area of men's self-care
- Graph 3: total retail sales and forecast of men's grooming products, by segment, at current prices, 2018-28
- It's time to rethink bars for men
- Meet men where they need most help
- Graph 4: areas of most important health focus for men, 2022
- Promote the functional benefits sought by men
- Use partnerships to promote proactive self-care
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in five years and beyond
- Mintel's perspective
- New formats will enter the snack bar category
- Protein bars will evolve to include new ingredients
- Chocolate supply will impact affordable indulgence
- The future of chocolate will be cell-based
- Protein will be supplied from thin air
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key takeaways
- Key takeaways
Why Choose Mintel?
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