The Future of Snack Bars 2021
Sustained efforts are needed to boost the appeal of the snack bar category in a post-pandemic world. Honorata Jarocka, Senior Food & Drink Analyst…

The Future of Snack Bars 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the The Future Of Snack Bars: 2021 market, including the behaviours, preferences and habits of the consumer.

Snack bar brands are attempting to balance consumer demands for indulgent flavours and healthy formulas. Also, more bite-sized and multi-pack formats are arriving to target consumers’ in-home needs. In Asia, launch activity has seen a surge in recipes with high protein content, with significant numbers of consumers recognising the importance of protein for immunity.

Meanwhile, high-fibre launches are also growing, and Australia and New Zealand are recording more natural launches. Snack bars are innovating around specific diets like veganism, keto or gluten-free to attract health-minded consumers, while kid-friendly launches are also more prolific. In Latin America, consumer engagement is growing through social media.

Connecting with stay-at-home snackers will remain the key innovation platform since significant numbers of people are expected to spend more time at home. Affordability and hygiene concerns will drive demand for ‘value-for-money’ and single-serve packaging, highlighting further scope for snack bars to deliver comfort and health.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Quickly understand

  • Consumer appetite for novelty is strong.
  • Snacking in the ‘next normal’ has an at-home focus.
  • Connecting with socially distanced at-home snackers.
  • ‘Hungry for change’: the need for new experiences.

Covered in this report

Brands: Kellogg’s, Pret A Manger, Good 4U, Aptonia, KIND, Annie’s, Clif Bar, The Savourists, Hiya, Joe & Seph’s, General Mills, Fiber One, Nature Valley, Health Lab, Clio.

Expert analysis from a specialist in the field

Written by Honorata Jarocka, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Sustained efforts are needed to boost the appeal of the snack bar category in a post-pandemic world.
Honorata Jarocka
Senior Food & Drink Analyst

Table of Contents


    • EMEA: permissble indulgence & in-home usage
    • APAC: high-protein & high-fibre recipes
    • Americas: dietary needs & social media

    • Snacking in the ‘next normal’ has an at-home focus
    • ‘Hungry for change’: the need for new experiences
    • Functional bars as ‘daily nutrition boosters’
    • [Graph] US: ‘How would you describe your experience with, or interest in, food or drink products that claim to provide the following benefits?’, 2021

    • The return of the sustainable consumer
    • A (mini) meal for every occasion
    • The evolution of smart nutrition
    • [Graph] Selected European markets: times of day when snack bars are eaten, 2020

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch