The Future of Snack Bar 2023 is a global market report that covers the latest innovations and consumer trends across the global snack bars market in 2023. Our global future of report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Global Snack Bars Market Landscape
Snack bar launches are declining when compared to launches in the snacking category and overall food and drink in the last five years.
Environmentally friendly packaging and sustainability claims are now a ‘must have’ for brands. More focus is being placed on the sustainability of ingredients and production methods and the ethical treatment of workers and farmers.
The Future of Snack Bars in the Next Two Years
Snack bars have long been plagued with concerns about excess sugar. Now, fears relating to over-processing and artificial substances mean alternate sweeteners also pose a challenge. Brands in the global snack bars market must help consumers navigate the tricky balance between health and taste in the category.
Global Snack Bars Market Trends in Five Years and Beyond
Smart nutrition bars are poised to follow protein powders into the lives of everyday consumers to provide additional nutrition.
The evolution of bars into fresher, less-processed formats will present opportunities for new ingredients in the global snack bars market. Dairy, seaweed, mushrooms and other ingredients will offer optimum nutrition, new functionality and unique tastes and textures.
To discover more about The Future of Snack Bars Market Report 2023, read US Snack and Nutrition Market Report 2023, or take a look at our extensive Global Snack Bars Market Research.
Expert Analysis from a Food Specialist
This report, written by Megan Stanton, a leading food analyst, delivers in-depth commentary and analysis to highlight the global snack bars market trends and add expert context to the numbers.
Brands must navigate the war on sugar and sweeteners; opportunities exist to provide less-processed, chilled bars and empower women to care for the female body.
Megan Stanton
Associate Director – Mintel Food and Drink
Collapse All
-
what you need to know
-
in the next two years
- The ‘war on sugar’ rages on
- Graph 1: [no title]
- Graph 2: average sugar content in snack bars, by region, 2018-23
- Graph 3: perception of specific sugars and sweeteners, 2022
- Provide nutritional support for the female body
- Graph 4: attributes most looked for in breakfast biscuits or snack bars, 2023
- Opportunities exist for chilled or frozen bars
- Graph 5: qualities sought in a snack, 2022
- Graph 6: location of snack bar consumption, 2020-23
-
in five years and beyond
-
Key takeaways
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
£ 2,195 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
A Year of Innovation in Snack Bars 2024
£ 2,195
Snack bar innovation continues to focus on consumers' interest in better-for-you and more natural foods, as added/high protein claims soar in Europe. Mikolaj Kaczorowski, Innovation Analyst ...
Find out moreHow Snack Brands Can Win the Generation Game | Industry Trend Insight
£ 995
Snacking has disrupted 'old-fashioned' mealtimes. However, snacking needs differ as consumers age. Get inspired; discover how to make each generation hungry for your snacks. Jonny Forsyth, Director of Mintel...
Find out moreA Year of Innovation in Salty Snacks and Fruit Mixes 2025
£ 2,195
Flavour and texture are key innovation areas for salty snacks, while clean label and better-for-you recipes are flourishing. Mikolaj Kaczorowski, Innovation Analyst ...
Find out moreThe Future of Salty Snacks 2025
£ 2,195
Consumers will appreciate multi-sensory snacking experiences, healthy snacking habits will evolve in response to GLP-1 drugs, and supply chains will undergo changes. Jolene Ng, Senior Food and Drink Analyst ...
Find out moreThe Future of Snack Bars 2024
£ 2,195
Opportunities exist to evolve support for men's health and proactively manage blood sugar, while new legislation targets unhelpful greenwashing. Megan Stanton, Director - Mintel Food and Drink ...
Find out moreThe Future of Bread and Bread Products 2025
£ 2,195
Bread innovation should focus on being less-processed, gluten-free and gut-friendly, while also embracing sustainability, snackability and Instagram appeal. Honorata Jarocka, Associate Director ...
Find out moreTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
