Discover the future trends in the global snack bars market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global snack bars market over the next five years.
The most important upcoming trends in the snack bars market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in snack bars. Understanding the future of snack bars has never been so easy.
Meet the Expert Behind the Analysis
This report was written by Megan Stanton. Megan is the Director of Food and Drink at Mintel with over 25 years in the industry. Megan has a degree in food technology with post graduate qualifications in marketing. Prior to joining Mintel, Megan worked with several multinational food ingredient companies and leans on her expertise to deliver actionable insights for our food and drink clients.
Opportunities exist to evolve support for men’s health and proactively manage blood sugar, while new legislation targets unhelpful greenwashing.
Megan Stanton
Director – Mintel Food and Drink
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What you need to know
- Where we are now
- In the next two years
- In five years and beyond
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in the next two years
- Mintel’s perspective
- Beware the dangers of greenwashing
- Believeability trumps sustainability for consumers
- Brands are being accused of greenwashing
- Brands must be careful with sustainability claims
- Graph 1: ethical and environmental claims in snack bars, 2020-24
- Truth and proof are the solution to greenwashing
- We will enter a new era of ‘Greenhushing’
- Embrace proactive blood sugar management
- Blood glucose monitoring goes mainstream
- The war on sugar just got personal
- The challenge for brands is how to capitalise on this trend
- Graph 2: select sugar-related claims, snack bars, 2020-24
- Align with lifestyle benefits not medical conditions
- Link dietary fibre to blood glucose control
- Refocus on men’s health
- Capitalise on the growing area of men’s self-care
- Graph 3: total retail sales and forecast of men’s grooming products, by segment, at current prices, 2018-28
- It’s time to rethink bars for men
- Meet men where they need most help
- Graph 4: areas of most important health focus for men, 2022
- Promote the functional benefits sought by men
- Use partnerships to promote proactive self-care
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in five years and beyond
- Mintel’s perspective
- New formats will enter the snack bar category
- Protein bars will evolve to include new ingredients
- Chocolate supply will impact affordable indulgence
- The future of chocolate will be cell-based
- Protein will be supplied from thin air
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key takeaways
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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