Taking a scientific approach, enhancing SBS routines and evolving intimate care will shape the future of SBS alongside advanced tech-driven bathing solutions.
Hwa Jun Lee, Principal Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Recent patent activity focuses on natural ingredient combinations, topical pre/probiotics and skincare delivery systems. Reiko Hasegawa, Senior Beauty and Personal Care Analyst ...
Find out more£ 2,195
Innovation is shifting the sustainability focus to the ingredient, aligning with natural trends in more disruptive ways, and keeping the spotlight on playfulness. Rosalia Di Gesu, Associate Director, Mintel...
Find out more£ 2,195
Recent oral care innovations emphasise oral microbiome balance, skincare ingredients for gum health and diagnostics for the oral-gut and oral-heart axes.Neha Srivastava, Senior Patent Analyst - Food &...
Find out more£ 2,195
Amplify the many skin health benefits that come with proper suncare usage. Global climate variance drives the desire for personalized protection. Anna Keller, Global Senior Beauty Analyst ...
Find out more£ 2,195
Patents focused on hydration can help the SBS category cater to demands for products that cleanse and nourish at the same time. Reiko Hasegawa, Senior Beauty and Personal...
Find out more
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
