2026
10
The Future of Soap, Bath and Shower 2026
2026-08-11T10:01:40+00:00
REP14761A31_2D48_4ECE_B61A_312D48CECE66
2195
195444
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Report
en_GB
Visible evidence of efficacy, sensorial experiences and connected health tech move SBS far beyond basic hygiene. Lauren Goodsitt, Director - Beauty & Personal Care…
Global
Soap, Bath and Shower Products
simple

The Future of Soap, Bath and Shower 2026

"Visible evidence of efficacy, sensorial experiences and connected health tech move SBS far beyond basic hygiene."

Lauren Goodsitt, Director - Beauty & Personal Care

Lauren Goodsitt, Director - Beauty & Personal Care

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond
  2. IN THE NEXT TWO YEARS

    • Deliver reliable and visible results
    • Expand SBS innovation beyond cleansing
    • Drive trust: provide support for enhanced claims
    • Illustrate results with before and after imagery
    • Convey efficacy; incorporate and market serums in SBS
    • Overexplain ingredient choices to simplify product research
    • Create immersive, sensorial SBS experiences
    • Increase SBS product diversity
    • Optimize gifting occasions; pair food with hand soap
    • Reimagine bubbles, and increase potency with actives
    • Expand functionality and AOV with an herbal twist
    • Address physical and mental needs, and justify higher prices
  3. IN FIVE YEARS AND BEYOND

    • Transform traditional bathrooms with connected health
    • Use bathroom tech to anticipate and address health concerns
    • Support older consumers with smart shower monitoring
    • Support skin barrier health with individualized water chemistry
    • Enhance daily showers with transformational water experiences
  4. KEY TAKEAWAYS

    • Key takeaways

Discover the future trends in the global soap, bath and shower products market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the SBS market over the next five years.

The most important upcoming trends in the soap, bath and shower market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global SBS market. Understanding the future of the soap, bath and shower industry has never been so simple.

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