The Future of Soap, Bath and Shower Products 2021
[{"name":"Soap, Bath and Shower Products","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/toiletries\/soap-bath-shower"}]
Eco-consciousness and self-care are gaining importance and driving innovation while concepts like trust and value create new opportunities to gain loyalty. Sarah Jindal, Associate Director, Global Beauty & Personal…

The Future of Soap, Bath and Shower Products 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the Future of Soap, Bath and Shower market, including the behaviours, preferences and habits of the consumer.

The pandemic has shifted consumer mindset to self-care and indulgence in the bathroom. “Consciousness”, whether ethical or ecological, drives purchase decisions among consumers. The changing definition of value impacts purchase patterns furthering the need for product innovation and justification.

In the next two years sleep will take over as the hallmark of self-care as consumers leverage bathing rituals to unwind and relax. Indie brands will continue to bring eco-innovation to the category with forward-thinking approaches. More individualized solutions bring value to a category often led by price, encouraging consumers to look for more.

In five years and beyond Trust and confidence become the driving forces behind brand and product adoption as consumers look for validation of ingredients, claims and wellness concepts. Strengthening brand loyalty creates trade-up options with new innovations and expanded benefits.

Read on to discover more details or take a look at all of our Beauty and Personal Care market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.
  • Foot care market.
  • Body care market trends.

Covered in this report

Brands: Everist, FORGO, Haekels, Plus, Lush, Plastic Bank, Levi Stauss, JR Watkins, Sativa, AMASS, Liu Shen, Quiet & Roar, Diptyque Amorepacific, The Nue Co, Stratia, Dettol, Soapstone, L’Oreal, CeraVe, Olay.

Expert analysis from a specialist in the field

Written by Sarah Jindal, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Eco-consciousness and self-care are gaining importance and driving innovation while concepts like trust and value create new opportunities to gain loyalty.

Sarah Jindal
Associate Director, Global Beauty & Personal Care

Table of Contents

  1. where we are right now

    • EMEA: care for/protect skin, mind & planet
    • APAC: expand skincare/hygiene & eco NPD
    • Americas: care, protection, wellness & eco focus
  2. in the next two years

    • Push the sustainable innovation envelope
    • Leverage self-care concepts
    • Define what value means through innovation
    • [Graph] Major markets: adults* willing to spend more on a beauty/grooming product that…, 2021
    • [Graph] Major markets: adults* actively seeking ways to reduce stress, 2021
  3. in five years and beyond

    • [Graph] Major markets: interest in BPC product attributes, 2021

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch