Discover the most important future trends in soup with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the soup industry over the next five years.
Upcoming global trends in soup are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Emerging Industry Trends Featured in the Report
- GLP-1 drugs present unique opportunities for soup
- Soup will benefit from a shelf-stable renaissance
- Overt use of upcycled ingredients will grow
Purchase the full report for a complete overview of the trends shaping the future of the soup industry. Alongside Mintel’s pick of the most innovative and inspirational soup launches in the global market. Understanding the future of soup has never been so easy.
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- GLP-1 drugs present unique opportunities for soup
- Packaged food brands will continue to embrace the GLP-1 companion opportunity
- Signposting existing GLP-1-friendly products is the safest bet in the short-to-medium term
- Soup brands must go back to basics: protein, fibre, vitamins and minerals
- Graph 1: penetration of selected health claims in soup innovation, 2020-25
- Soup brands must go back to basics: protein, fibre, vitamins and minerals
- GLP-1 users will drive demand for bone broth to support gut, joint, skin, and hair health
- ‘Drink your food’ messaging will boost soup’s relevance for GLP-1 users
- Soup will benefit from a shelf-stable renaissance
- Modern shelf-stable staple brands are elevating perceptions and drawing in younger consumers
- The grandmacore trend will continue to put preserved food in a positive light
- This isn’t your grandma’s soup
- Prepper culture’s resurgence will encourage a reappraisal of ambient soup
- Graph 2: consumer agreement that COVID-19 has driven them to be prepared for emergencies in the future (eg have enough food/essential supplies on hand), 2020
- Tariff mistrust and governmental guidance will exacerbate stockpiling behaviours
- The market for premium freeze-dried soups will expand
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Overt use of upcycled ingredients will grow in the ‘mass-tainability’ era
- Graph 3: consumer agreement that food produced from leftover ingredients has a high/moderate impact on the environment, 2024
- Upcycling’s sustainability halo will make processed foods more palatable
- Soup brands must ‘climate change-proof’ their portfolios
- Soup brands should solidify secondary roles as versatile cooking aids
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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