The Future of Soup 2026
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In the next five years
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Tap world cuisines for soup recipes to target younger users
- Packaged soup has an image problem for younger consumers
- Asian flavours will unlock interest in soup for younger Westerners
- Graph 1: world cuisines eaten or used at home, by cuisine type, 2019, 2022 and 2024
- Younger global consumers are embracing emerging Asian cuisines
- Graph 2: Asian cuisines consumed in the last three months, by consumers aged 18-34, 2025
- Capitalise on untapped potential for Asian soups in Western markets
- Graph 3: share of packaged soup launches in each market mentioning Thai, Japanese or Korean on pack, 2021-26
- Asian cuisines like Thai, Japanese or South Korean have soup dishes to be discovered
- Offer comforting soup with Asian flavours for GLP-1 users
- Showcase how Asian-inspired soups can tap the GLP-1 needs of Gen Z super users
- Soup can provide 'comfort without discomfort' for GLP-1 users
- Soup will drive high-protein and -fibre claims, as GLP-1 usage grows
- Graph 4: % of soup launches making a high-fibre or -protein claim on pack, 2021-26
- Asian-inspired foods will be repackaged to target GLP-1 users
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IN THE NEXT FIVE YEARS
- Mintel's perspective
- Frame soup as a respite during summer heat waves
- In a warming climate, soup is a dish best served cold
- Mintel Spark imagines a nourishing, cooling and hydrating soup
- Blend soup with sweet beverages to stretch into the coffee house
- Move over mushroom coffee – enter broffee and soupuccino
- Beyond coffee – other hot drinks will be blended with savoury bone broth
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KEY TAKEAWAYS
- Key takeaways
Discover the most important future trends in soup with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the soup industry over the next five years.
Upcoming global trends in soup are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
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