Discover the future trends in the global specialised nutrition market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nutrition market over the next five years.
The most important upcoming trends in the specialised nutrition market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global nutrition market. Understanding the future of the specialised nutrition industry has never been so easy.
To discover more about the global specialised nutrition market, read Mintel’s A Year of Innovation in Specialised Nutrition or take a look at Mintel’s extensive health & wellbeing market research.
Meet The Expert
This report is written by Rick Miller, Mintel’s Food & Drink Associate Director for Specialised Nutrition. Rick has established expertise in dietetics and performance nutrition from his 15 year clinical career in hospitals and working with professional teams and athletes up to Olympic level. Rick is experienced within FMCG, FSMP and supplementation sectors, supporting NPD, regulatory affairs and scientific communication to multiple global brands.
Consumers will witness further GLP-1 innovation, landmark changes in US infant formula, the advent of air proteins and greater personalisation through AI.
Rick Miller
Food & Drink Associate Director for Specialised Nutrition
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WHERE WE ARE NOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- The GLP-1 trend will spark new product development
- The GLP-1 trend will spark new product innovation
- Brands will target Younger Millennials and Gen Z consumers who want GLP-1s
- Expect more GLP-1 targeted products in the next two years
- Sports nutrition brands embrace longevity trend
- Sports nutrition brands will further embrace the longevity trend
- Gen X and older consumers understand the benefits of sports nutrition products
- Bryan Johnson has the 'blueprint' for blending longevity and sports nutrition
- Operation Stork Speed overhauls US IMF safety
- Operation Stork Speed will overhaul US Infant Milk Formula safety
- Brands must hear the voice of US parents in the wake of Operation Stork Speed
- Robert F. Kennedy Jr outlines how Operation Stork Speed will radically overhaul US infant formula ingredients
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FIVE YEARS AND BEYOND
- Mintel's perspective
- AI accelerates the journey toward Smart Diets
- AI is fully integrated into specialised nutrition and we can expect far more in the coming years
- "Air Protein" will reach price pairity with whey
- Personalised health will become more affordable
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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