The Future of Specialised Nutrition 2024
£ 2,195 (Excl.Tax)
Report Summary
Discover the future trends in the global specialised nutrition market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global nutrition market over the next five years.
The most important upcoming trends in the specialised nutrition market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global nutrition market. Understanding the future of the specialised nutrition industry has never been so easy.
To discover more about the global specialised nutrition market, read Mintel’s A Year of Innovation in Specialised Nutrition or take a look at Mintel’s extensive health & wellbeing market research.
Meet The Expert
This report is written by Rick Miller, Mintel’s Food & Drink Associate Director for Specialised Nutrition. Rick has established expertise in dietetics and performance nutrition from his 15 year clinical career in hospitals and working with professional teams and athletes up to Olympic level. Rick is experienced within FMCG, FSMP and supplementation sectors, supporting NPD, regulatory affairs and scientific communication to multiple global brands.
The future of the category is shaped by modernising weight management, AI in medical nutrition, and cleaner, safer infant formula for future Gen Alpha parents.
Rick Miller
Food & Drink Associate Director for Specialised Nutrition
Table of Contents
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- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel's perspective
- Consumers need gut-centric innovation against metabolic syndrome
- Metabolic syndrome is beyond crisis point, but are weight-loss drugs the answer?
- GLP-1 agonists will reinforce gut-focused weight management
- Consumers using GLP-1 agonists will need companion products too
- Watch established weight-management brands pivot away from calorie counting to holistic health
- Sports nutrition must stay dynamic against functional food & drink
- Sports nutrition brands need to appeal to their core audience and leverage their advantage over functional food & drink
- Three untapped markets sports nutrition brands should target next
- Perple outlines sports nutrition brands' destination in the naturalness race
- Follow Gainful's example of successfully implemented personalisation
- Support seniors to achieve a greater healthspan
- Specialised nutrition brands need to tap into the 'strong and fit' vibe of healthy ageing
- Target the 'silver economy' of seniors via inclusivity, positivity and authenticity
- Trending healthspan micronutrients to watch
- "Sleep is the new coffee", and brands should take notice
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IN FIVE YEARS AND BEYOND
- Mintel's perspective
- Watch how AI can co-pilot in medical nutrition
- AI will help tackle hospital-based malnutrition
- Gen Alpha will expect clean, safe infant formula
- Precision fermentation innovations enable the shift towards lab-formulated infant formula
- Sports nutrition brands will grow in Active Beauty
- Brands reveal where active beauty is headed in protein powders and sports drinks
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Key takeaways
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
The consumer
What They Want. Why They Want It.
The Competitors
Who’s Winning. How To Stay Ahead.
The Market
Size, Segments, Shares And Forecasts: How It All Adds Up.
The Innovations
New Ideas. New Products. New Potential.
The Opportunities
Where The White Space Is. How To Make It Yours.
The Trends
What’s Shaping Demand – Today And Tomorrow.
Below is a sample report, understand what you are buying.
Please Note: All of the figures, graphs, and tables have been redacted.
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