Discover the most important future trends in the global suncare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the sun protection industry over the next five years.
The most important upcoming trends in suncare are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global suncare market. Understanding the future of the suncare industry has never been so easy.
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Build lasting customer loyalty by winning trust
- Safety and certification drive purchase decisions
- Communicate transparency to protect brand reputation
- Leverage compliance as a strategic advantage
- Counter misinformation with verification
- Integrate scientific evidence into marketing strategies
- Graph 1: claim categories in suncare launches, 2023-25
- Drive category leadership with niche, evidence-backed claims that scale
- Create future-proof formulations designed to adapt to evolving regulations
- Redefine the category with climate-adaptive sun protection
- Climate-driven consumers choose smarter protection
- Convert climate pressure into category growth
- Drive future growth by investing in climate-reactive markets
- Graph 2: suncare launches with temperature, humidity or pollution claims, by region, 2023-25
- Tailor formulas for local climate, humidity and urban pollution
- Capture growth by treating heat as a core ageing driver
- Shape the future with advanced humidity-responsive protection
- Expand the use of aftersun care from relief to renewal
- Capture youth-led momentum in aftersun care
- Address consumer demand for replenishing post-sun relief
- Repair and strengthen the skin barrier after sun exposure
- Incorporate barrier repair into innovations
- Deliver scientifically advanced, indulgent post-sun skin repair
- Position children's aftersun care around health, not beauty
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IN FIVE YEARS AND BEYOND
- Innovate to accelerate: the next-gen technology driving SPF-first growth
- Convert consumer scepticism into trust
- Leverage gaming to motivate Gen Alpha to adopt sun-safe routines
- Use AI-powered diagnostics to educate consumers on suncare benefits
- Drive growth through convenience with ultra-light and 'over-makeup' SPF
- Navigate seamless, layerable protection for modern routines
- Lead the category with evidence-backed, aesthetic-first innovation
- Reinvent suncare through molecular targets
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KEY TAKEAWAYS
- Key takeaways
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APPENDIX
- Infegy – coverage and full list of search terms used
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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