Discover the most important future trends in the global suncare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the sun protection industry over the next five years.
The most important upcoming trends in suncare are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global suncare market. Understanding the future of the suncare industry has never been so easy.
Meet The Expert Behind the Analysis
This report was written by Anna Keller. Anna joined Mintel with a strong background in the skincare industry translating trends and technologies into new products. Prior to Mintel, Anna gained extensive experience at a contract manufacturer working across departments to drive product development. Anna has a background in digital marketing and a BA degree from Carnegie Mellon University.
Amplify the many skin health benefits that come with proper suncare usage. Global climate variance drives the desire for personalized protection.
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WHAT YOU NEED TO KNOW
- Where we are now
- Mintel recommends: in the next two years
- Mintel recommends: in five years and beyond
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IN THE NEXT TWO YEARS
- Enhance skin safety and skin health claims as more shoppers prioritize gentle protection
- Satisfy the suncare needs of the emerging skin concerns due to climate change
- Offer filter alternatives to combat excessive skin damage
- Prioritize gentle claims and ingredients in SPF products
- Offer easy removal as a differentiator for suncare formulations
- Amplify the suncare category focus on hyperpigmentation
- Pair sun protection with advanced scar treatments
- Regional perspective: APAC brands let beneficial light through via advanced filter technology
- Localism increasingly shapes usage, formulation guidelines and consumer expectations
- Bring sunscreen to the locations consumers need to apply it – and forget it – the most
- Leverage geolocation technology to protect consumers
- Pair localism with chronobiology to offer hyper-personalized protection
- Regional perspective: react to international trade concerns and MoCRA legislation to shape US SPF development
- Change the application game with emerging suncare formats
- Prestige brands must fill the consumer need for added claims to prove value
- Graph 1: prestige suncare launches by select claims, 2022-24
- Highlight fast absorption and remove the reapplication step
- Bring a new approach to protection during physical activity with SPF patches
- Boost the profile of protective stick applicators for convenience and ease of use
- Regional perspective: improve sun protection usage in Europe with the new understanding of nitric oxide benefits
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IN FIVE YEARS AND BEYOND
- Inside-out protection for all: supplements and holistic solutions challenge topical suncare formulation NPD
- Inside-out beauty trends promise convenience and environmental protection
- Address skin damage and “inflammageing” with edible suncare trends and functional health products
- Supplements support topical suncare as bonus protection
- Fortify protection claims with strong pre- and post-care
- Global perspective: strive to offer sun protection for all skin, regardless of tone and type
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KEY TAKEAWAYS
- Key takeaways
Why Choose Mintel?
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