2026
10
The Future of Suncare 2026
2026-03-03T16:01:34+00:00
REPCC47F2AF_DDEF_4EE9_87F2_AFDDEF1EE9D5
2195
191674
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Report
en_GB
Lead with trust, climate-adaptive innovation, aftersun care evolution and next-gen technologies that reshape SPF into an effortless daily ritual. Hwa Jun Lee, Associate Director…
Global
Suncare
simple

The Future of Suncare 2026

"Lead with trust, climate-adaptive innovation, aftersun care evolution and next-gen technologies that reshape SPF into an effortless daily ritual."

Hwa Jun Lee, Associate Director

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • Mintel recommends: in the next two years
    • Mintel recommends: in five years and beyond

  2. IN THE NEXT TWO YEARS

    • Build lasting customer loyalty by winning trust
    • Safety and certification drive purchase decisions
    • Communicate transparency to protect brand reputation
    • Leverage compliance as a strategic advantage
    • Counter misinformation with verification
    • Integrate scientific evidence into marketing strategies
    • Graph 1: claim categories in suncare launches, 2023-25
    • Drive category leadership with niche, evidence-backed claims that scale
    • Create future-proof formulations designed to adapt to evolving regulations
    • Redefine the category with climate-adaptive sun protection
    • Climate-driven consumers choose smarter protection
    • Convert climate pressure into category growth
    • Drive future growth by investing in climate-reactive markets
    • Graph 2: suncare launches with temperature, humidity or pollution claims, by region, 2023-25
    • Tailor formulas for local climate, humidity and urban pollution
    • Capture growth by treating heat as a core ageing driver
    • Shape the future with advanced humidity-responsive protection
    • Expand the use of aftersun care from relief to renewal
    • Capture youth-led momentum in aftersun care
    • Address consumer demand for replenishing post-sun relief
    • Repair and strengthen the skin barrier after sun exposure
    • Incorporate barrier repair into innovations
    • Deliver scientifically advanced, indulgent post-sun skin repair
    • Position children's aftersun care around health, not beauty

  3. IN FIVE YEARS AND BEYOND

    • Innovate to accelerate: the next-gen technology driving SPF-first growth
    • Convert consumer scepticism into trust
    • Leverage gaming to motivate Gen Alpha to adopt sun-safe routines
    • Use AI-powered diagnostics to educate consumers on suncare benefits
    • Drive growth through convenience with ultra-light and 'over-makeup' SPF
    • Navigate seamless, layerable protection for modern routines
    • Lead the category with evidence-backed, aesthetic-first innovation
    • Reinvent suncare through molecular targets

  4. KEY TAKEAWAYS

    • Key takeaways

  5. APPENDIX

    • Infegy – coverage and full list of search terms used

Discover the most important future trends in the global suncare market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the sun protection industry over the next five years.

The most important upcoming trends in suncare are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global suncare market. Understanding the future of the suncare industry has never been so easy.

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