2024
10
The Future of Sweet and Savoury Spreads 2024
2024-12-18T12:00:55+00:00
REP9D6935CC_8C86_420B_B097_D91D9AC40262
2195
178118
[{"name":"Spreads and Dips","url":"https:\/\/store.mintel.com\/industries\/food\/spreads-dips"}]
Report
en_GB
This Report explores the evolving future of sweet & savoury spreads, highlighting key innovations, sustainable practices and shifting consumer trends. Regina Haydon, Global Food & Drink Analyst…
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  4. Food
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  6. Spreads and Dips
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  8. The Future of Sweet and Savoury Spreads 2024

The Future of Sweet and Savoury Spreads 2024

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Discover the future trends in the global sweet and savoury spreads market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global spreads market over the next five years.

The most important upcoming trends in the sweet and savoury spreads market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in spreads. Understanding the future of the industry has never been so easy.

Meet the Expert Behind the Analysis

This report is written by Regian Haydon, Global Food & Drink Analyst at Mintel. Regina Maiseviciute Haydon is a Global Food and Drink Analyst at Mintel. As a part of the Mintel Food and Drink team, she provides insights on innovations, consumer trends, packaging and market developments globally. She frequently speaks at international industry events alongside presenting with clients directly.

This Report explores the evolving future of sweet and savoury spreads, highlighting key innovations, sustainable practices and shifting consumer trends.

Regina Haydon
Global Food & Drink Analyst

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • Explore a better-for-you positioning in spreads
    • Opportunities for protein-packed sweet spreads to win over health-conscious consumers
    • Nut butters can capitalise on growing consumer interest in protein-enriched foods
    • Nut and chocolate spreads are exploring high-protein content
    • Opportunities to enrich savoury spreads with health-boosting ingredients
    • Examples of ingredients that enhance the health profile of savoury spreads
    • Savoury spreads are exploring health-enhancing ingredients…
    • Savoury spreads are exploring health-enhancing ingredients
    • The evolving flavours of sweet & savoury spreads
    • Opportunities for sweet spreads to explore adult flavours
    • Novel flavours offer a different take on sweet spreads
    • Sweet & savoury spreads are overlooking the potential to engage with consumers through limited-edition or seasonal flavours
    • Limited editions in sweet spreads
    • Limited editions in savoury spreads
    • Seasonal launches in sweet & savoury spreads
    • Unique flavours can bring fresh excitement to the category
    • Bakery flavours can help to unlock indulgence in nut butters
    • Flavourscape AI: methodology
    • Bakery flavours can help to unlock indulgence in nut butters
    • Versatile spreads driving new consumption trends
    • Bread/toast remains the key carrier
    • Graph 1: ways selected sweet and nut spreads eaten/used, 2024
    • Sweet and savoury spreads have ample opportunities to expand their reach by offering consumers varied and exciting consumption occasions
    • Explore expansion to adjacent categories
    • Nut butter brand Pip & Nut moves to snack bars
    • Pip & Nut has introduced a new range of peanut-butter-stuffed oat bars
    • Hot honey offers a twist on the traditional product
    • Packaging can unlock new consumption occasions for sweet & savoury spreads
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Sustainability is a key focus in food & drink, giving spreads brands opportunities to drive environmental innovation further
    • Upcycling holds the potential to shape the future of sustainable spreads, but success will depend on delivering both quality and value
    • Exploring alternative proteins in sweet & savoury spreads
    • Opportunities and challenges for alternative proteins in sweet & savoury spreads
    • Standing out with alternative proteins requires clear messaging
    • Tech-driven future of sweet & savoury spreads
    • Precision fermentation can help shape sweet & savoury spreads of the future
    • The importance of AI in future sweet & savoury spreads innovations
  4. KEY TAKEAWAYS

    • Key takeaways

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

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  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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