Discover the future trends in the global sweet and savoury spreads market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global spreads market over the next five years.
The most important upcoming trends in the sweet and savoury spreads market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in spreads. Understanding the future of the industry has never been so easy.
Meet the Expert Behind the Analysis
This report is written by Regian Haydon, Global Food & Drink Analyst at Mintel. Regina Maiseviciute Haydon is a Global Food and Drink Analyst at Mintel. As a part of the Mintel Food and Drink team, she provides insights on innovations, consumer trends, packaging and market developments globally. She frequently speaks at international industry events alongside presenting with clients directly.
This Report explores the evolving future of sweet and savoury spreads, highlighting key innovations, sustainable practices and shifting consumer trends.
Regina Haydon
Global Food & Drink Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Explore a better-for-you positioning in spreads
- Opportunities for protein-packed sweet spreads to win over health-conscious consumers
- Nut butters can capitalise on growing consumer interest in protein-enriched foods
- Nut and chocolate spreads are exploring high-protein content
- Opportunities to enrich savoury spreads with health-boosting ingredients
- Examples of ingredients that enhance the health profile of savoury spreads
- Savoury spreads are exploring health-enhancing ingredients…
- Savoury spreads are exploring health-enhancing ingredients
- The evolving flavours of sweet & savoury spreads
- Opportunities for sweet spreads to explore adult flavours
- Novel flavours offer a different take on sweet spreads
- Sweet & savoury spreads are overlooking the potential to engage with consumers through limited-edition or seasonal flavours
- Limited editions in sweet spreads
- Limited editions in savoury spreads
- Seasonal launches in sweet & savoury spreads
- Unique flavours can bring fresh excitement to the category
- Bakery flavours can help to unlock indulgence in nut butters
- Flavourscape AI: methodology
- Bakery flavours can help to unlock indulgence in nut butters
- Versatile spreads driving new consumption trends
- Bread/toast remains the key carrier
- Graph 1: ways selected sweet and nut spreads eaten/used, 2024
- Sweet and savoury spreads have ample opportunities to expand their reach by offering consumers varied and exciting consumption occasions
- Explore expansion to adjacent categories
- Nut butter brand Pip & Nut moves to snack bars
- Pip & Nut has introduced a new range of peanut-butter-stuffed oat bars
- Hot honey offers a twist on the traditional product
- Packaging can unlock new consumption occasions for sweet & savoury spreads
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Sustainability is a key focus in food & drink, giving spreads brands opportunities to drive environmental innovation further
- Upcycling holds the potential to shape the future of sustainable spreads, but success will depend on delivering both quality and value
- Exploring alternative proteins in sweet & savoury spreads
- Opportunities and challenges for alternative proteins in sweet & savoury spreads
- Standing out with alternative proteins requires clear messaging
- Tech-driven future of sweet & savoury spreads
- Precision fermentation can help shape sweet & savoury spreads of the future
- The importance of AI in future sweet & savoury spreads innovations
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come. For a closer look at what’s included in our ‘Future of’ reports take a look at the sample below.
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