The Future of Sweet and Savoury Spreads 2021
[{"name":"Spreads and Dips","url":"https:\/\/store.mintel.com\/industries\/food\/spreads-dips"}]
Sweet and savoury spreads must improve their health and sustainability profiles, while ensuring their flavour finds a balance between familiarity and disruption. Edward Bergen, Global Food & Drink Analyst…

The Future of Sweet and Savoury Spreads 2021

£ 2,195 (Excl.Tax)


Providing the most comprehensive and up-to-date information and analysis of the The Future Of Sweet And Savoury Spreads market, including the behaviours, preferences and habits of the consumer.

Sweet and savoury spread innovation is focusing on more natural and sustainable options, with plant-based claims growing globally. In the next two years spreads will take the simpler approach to sustainability and health to the next level. Health will focus on new functionalities, while sustainability will need to move beyond packaging and focus on sustainable sourcing and agricultural claims.

Brands will look to intensify ‘core’ flavours rather than developing something brand new. In five years and beyond spread brands will explore and celebrate new ingredients that have better sustainable or health profiles. Spreads will also tap into new technologies that offer solutions to category threats, such as palm oil or sugar concerns.

Spreads are ideal for functionality as they are used in such a variety of ways. Spreads are also used in many different occasions throughout the day, many of which have ‘health’ needs connected to them. This gives brands any number of touchpoints to reach the consumer. COVID-19 has reinforced the importance of having a healthy immune system. The crisis has also unlocked new opportunities for brands to innovate around immunity to ward off future diseases.

Read on to discover more details or take a look at all of our Food and Foodservice market research.

Quickly understand

  • The impact of COVID-19 on consumers and their engagement with smart home technology.
  • Who are the key demographics for smart home products and where marketers should focus efforts for sales growth.
  • What factors shoppers look for in smart home purchases and what themes resonate best with smart home participants.
  • Attitudes toward smart home technology and how consumers perceive the category.
  • Sweet spreads market research.
  • Savoury spreads statistics.

Covered in this report

Brands: Danone, Black Swan, Rettergut, Javara, Meridian, CB’s Nuts, Brave, SCW, Yoga Bar, Mayver’s, SuperFat, Ripped Up, Skippy, Nutella.

Expert analysis from a specialist in the field

Written by Edward Bergen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Sweet and savoury spreads must improve their health and sustainability profiles, while ensuring their flavour finds a balance between familiarity and disruption.
Edward Bergen
Global Food & Drink Analyst

Table of Contents

  1. Where we are now

    • EMEA: sustainability and plant-based foods
    • APAC: natural and better-for-you
    • Americas: natural and plant-based
  2. in the next two years

    • Sustainability will become a core ideology
    • Fortification will become more specific
    • Flavour will focus on intensity
    • [Graph] Global: ethical and environmental claims in sweet and savoury spreads vs all food and drink launches, MAT, Apr 2016-Mar 2021
    • [Graph] Europe: flavours consumers would like to see more of in savoury foods, March 2021
  3. IN five years and beyond

    • Reformulate with planet-saving ingredients
    • Utilise scientific ingredient solutions
    • A perfect platform for upcycled ingredients

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch