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Report
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In the future, sweet spreads will elevate gut health at breakfast, embrace versatility, evolve into nutrient-dense standalone products and redefine sustainability. Hansika Subramanian, Principal Analyst - Food and Drink…
Global
Spreads and Dips
simple
The Future of Sweet Spreads 2025
"In the future, sweet spreads will elevate gut health at breakfast, embrace versatility, evolve into nutrient-dense standalone products and redefine sustainability."
Hansika Subramanian, Principal Analyst - Food and Drink
Discover the most important future trends in sweet spreads with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the sweet spreads industry over the next five years.
Upcoming global trends in sweet spreads are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
Emerging Sweet Spreads Industry Trends Featured in the Report
Reshape breakfast occasions for digestive health
Evolve spreads and nut butters beyond the sweet
Premiumise sustainability via seasonal scarcity
Purchase the full report for a complete overview of the trends shaping the future of the sweet spreads industry. Alongside Mintel’s pick of the most innovative and inspirational sweet spreads introduced to the global market.Understanding the future of spreads has never been so easy.
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WHAT YOU NEED TO KNOW
Where are we now
In the next two years
In five years and beyond
IN THE NEXT TWO YEARS
Mintel’s perspective
Reshape breakfast occasions for digestive health
Consumers know gut health is key to wellness, and spreads can meet these needs
Familiar breakfast favourites will get a gut health boost
Evolve spreads and nut butters beyond the sweet
Evolving preferences will push spreads to look at savoury profiles
Graph 4: occasions of sweet spread usage, 2024
Spreads will take inspiration from pastes and condiments to create versatile, savoury ingredients for cooking
Flavour inspiration in spreads will come from popular international cuisines
Graph 5: world cuisines eaten at home and interest in eating them in the future, 2025
Social media is already transforming nut butters into culinary staples
Explore the savoury side of jams
Nut butters can be reinvented with savoury flavours
IN FIVE YEARS AND BEYOND
Mintel’s perspective
Reduce sweet spreads’ dependence on traditional carriers
Graph 6: forecasted CAGR for bread and bread products vs breakfast cereals, rice, snack bars, sweet bakery retail sales, by value and volume, 2024-28
Make sweet spreads the main event, not the accompaniment
The challenge of premium pricing for sustainable spreads
Spreads will premiumise sustainability through seasonal scarcity
Shift focus to seasonality and limited editions in spread claims
Brands can reposition seasonality through the sustainability lens
KEY TAKEAWAYS
Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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Continued innovation within flavor, usage suggestions and health attributes is the way forward for dips and savory spreads.
Melanie Zanoza Bartelme, Associate Director, Mintel Food & Drink
...
Brands are focused on highlighting the versatility, convenience and flavours on offer in the dips and savoury spread category.
Mikolaj Kaczorowski, Innovation Analyst
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Nutrition and sugar reduction are driving innovation in sweet spreads, while brands are also finding new ways to enhance convenience and indulgence.
Zoe Wong, Junior Analyst - Food &...
This Report explores the evolving future of sweet & savoury spreads, highlighting key innovations, sustainable practices and shifting consumer trends.
Regina Haydon, Global Food & Drink Analyst
...
Traditional sweet spreads, especially jam, are losing relevance as habitual sweetness comes under pressure. 61% of sweet spread users are concerned about the amount of sugar in them....
91% of consumers purchase dips and savory spreads, and among this wide base, 26% are buying more than last year, primarily driven by increased snacking. This shift highlights...
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