2025
10
The Future of Sweet Spreads 2025
2025-11-03T04:00:41+00:00
REPECC873D1_A148_4FF8_8873_D1A1482FF8B7
2195
188199
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Report
en_GB
In the future, sweet spreads will elevate gut health at breakfast, embrace versatility, evolve into nutrient-dense standalone products and redefine sustainability. Hansika Subramanian, Principal Analyst - Food and Drink…
Global
Spreads and Dips
simple

The Future of Sweet Spreads 2025

"In the future, sweet spreads will elevate gut health at breakfast, embrace versatility, evolve into nutrient-dense standalone products and redefine sustainability."

Hansika Subramanian, Principal Analyst - Food and Drink

Hansika Subramanian, Principal Analyst - Food and Drink

Discover the most important future trends in sweet spreads with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the sweet spreads industry over the next five years.

Upcoming global trends in sweet spreads are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

Emerging Sweet Spreads Industry Trends Featured in the Report

  • Reshape breakfast occasions for digestive health
  • Evolve spreads and nut butters beyond the sweet
  • Premiumise sustainability via seasonal scarcity

Purchase the full report for a complete overview of the trends shaping the future of the sweet spreads industry. Alongside Mintel’s pick of the most innovative and inspirational sweet spreads introduced to the global market. Understanding the future of spreads has never been so easy.

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  1. WHAT YOU NEED TO KNOW

    • Where are we now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • Reshape breakfast occasions for digestive health
    • Consumers know gut health is key to wellness, and spreads can meet these needs
    • Graph 1: digestive, probiotic claims, select categories, 2024-25
    • Consumers prefer familiar functional foods for everyday life
    • Fibre and gut health will drive the new range of functional sweet spreads
    • Graph 2: claim landscape for select functional and plus claims in sweet spreads
    • Sweet spreads will reshape breakfast for digestive wellness
    • Graph 3: ways consumers eat/use select sweet and nut spreads, 2024
    • Familiar breakfast favourites will get a gut health boost
    • Evolve spreads and nut butters beyond the sweet
    • Evolving preferences will push spreads to look at savoury profiles
    • Graph 4: occasions of sweet spread usage, 2024
    • Spreads will take inspiration from pastes and condiments to create versatile, savoury ingredients for cooking
    • Flavour inspiration in spreads will come from popular international cuisines
    • Graph 5: world cuisines eaten at home and interest in eating them in the future, 2025
    • Social media is already transforming nut butters into culinary staples
    • Explore the savoury side of jams
    • Nut butters can be reinvented with savoury flavours
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Reduce sweet spreads’ dependence on traditional carriers
    • Graph 6: forecasted CAGR for bread and bread products vs breakfast cereals, rice, snack bars, sweet bakery retail sales, by value and volume, 2024-28
    • Make sweet spreads the main event, not the accompaniment
    • The challenge of premium pricing for sustainable spreads
    • Spreads will premiumise sustainability through seasonal scarcity
    • Shift focus to seasonality and limited editions in spread claims
    • Brands can reposition seasonality through the sustainability lens
  4. KEY TAKEAWAYS

    • Key takeaways

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