The Future of Tea 2024
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The tea category is expanding into new drinking occasions, solidifying its position as the drink for relaxation, while meeting consumer demand for sustainability. Tan Heng Hong, Senior Food & Drink…

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Report Summary

Discover the most important future trends in the global tea market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global tea market over the next five years.

The most important upcoming trends in the tea market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global tea market. Understanding the future of the tea industry has never been so easy.

To learn more about the global tea market, read Mintel’s A Year of Innovation in Tea, Malt and other Hot Drinks, or take a look at Mintel’s extensive drinks market research.

Meet The Expert

This report is written by Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.

The tea category is expanding into new drinking occasions, solidifying its position as the drink for relaxation, while meeting consumer demand for sustainability.

tan heng hongTan Heng Hong
Senior Food & Drink Analyst

Table of Contents

    • Where we are now
    • In the next two years
    • In five years and beyond
  1. In the next two years

    • Mintel’s perspective
    • Expanding the consumption occasions for tea
    • Cold brew tea can support and hydrate consumers who work out
    • Sparkling and non-caffeinated options can improve tea’s hydration appeal
    • Tea can play a greater role to deliver a natural energy boost
    • Harness popular culture to attract younger consumers to the afternoon tea ritual
    • Tea can ride the snackification trend
    • More ways to boost moods and ease the mind
    • Tea is the go-to drink to relax
    • Tea that calms the mind can boost cognitive performance
    • Harness more visually-captivating ingredients and colours to ease the mind
    • Packaging aesthetic is a missing piece in mood enhancement
    • Satisfy consumer fascination with relaxing tea ingredients from around the world
    • Interpreting the map
    • Sustainability will still be a high priority
    • Consumers favour eco-responsible tea brands
    • Graph 1: % of tea and RTD tea launches by ethical and environmental claiims , 2019-23
    • Brands will strive to eliminate plastic from tea bags
    • Clear up the confusion between biodegradable and compostable
    • Tea cubes can take on a greater role to tackle packaging waste
    • Recycled PET will be the way forward for RTD tea

    • Mintel’s perspective
    • Climate change will impact sourcing and production
    • Diversification of tea ingredients will help to weather the storm
    • Graph 2: tea and RTD tea launches by ingredients, 2023
    • Emphasis will be on regenerative farming
    • Tea will be at the forefront of new wave of blurring
  3. key takeaways

    • Key takeaways

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Future Of Sample Report

Please Note: All of the figures, graphs, and tables have been redacted.

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