Discover the most important future trends in the global tea market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global tea market over the next five years.
The most important upcoming trends in the tea market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global tea market. Understanding the future of the tea industry has never been so easy.
To learn more about the global tea market, read Mintel’s A Year of Innovation in Tea, Malt and other Hot Drinks, or take a look at Mintel’s extensive drinks market research.
Meet The Expert Behind the Analysis
This report is written by Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.
Cold formats will drive tea and RTD tea consumption. Tea will play a larger role in hybrid drinks, and tea cultures will spread to more regions.
Tan Heng Hong
Senior Food & Drink Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Cold formats will drive tea consumption
- Cold tea formats are gaining popularity over hot tea among younger consumers
- Cold tea can find opportunities as a healthy alternative to soft drinks
- Cold tea with functional health benefits will attract more users
- Tea format innovations will encourage cold tea consumption
- Graph 1: types of tea consumed, 2022-24
- Reimagine hot tea rituals for cold consumption
- Tea cultures will spread to more regions
- Social media boosts the popularity of tea varieties
- Thai tea continues to transcend borders, leading to increased availability
- Expansion of foodservice tea trends will spur retail adoption
- Foreign teas that meet consumer functional needs will be in demand
- Tea will play a larger role in hybrid drinks
- Tea is well-positioned to ride consumer interest in hybrid drinks
- Case study: Lipton is extending its brand presence across beverage categories
- Hybrid tea can offer a clean energy boost
- Greater competition between sparkling RTD tea and carbonated soft drinks
- Tea will feature more in the mixology experience
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Concern about microplastic in tea bags will reach a critical point
- There is an urgent need to restore consumer confidence
- Begin with a focus on women’s overall wellbeing
- Functional teas can join the menopause movement
- Protein will enter the tea and RTD tea categories
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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