The Future of Tea 2023
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Tea brands can future-proof the category by recruiting the next generation of consumers, being relevant to the sober lifestyle and focusing on sustainability. Tan Heng Hong, Senior Food &…

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The Future of Tea 2023 is a global market report that covers the latest innovations and consumer trends across the global tea market in 2023. Our global future of tea market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and Americas over the next five years and beyond.

Global Tea Market Landscape

As a habitual drink, tea is weathering inflationary pressures. The future of tea will continue to benefit from consumer focus on health and wellness in a post-COVID-19 world.

RTD tea in particular is enjoying renewed consumer interest in convenience, as markets around the world return to on-the-go consumption.

  • 40% of US tea drinkers say tea is part of their routine.

Global Tea Market Trends in the Next Two Years

Tea brands will focus on recruiting the next generation of consumers, and making the beverage relevant for those who pursue a sober lifestyle.

Within the full report, Mintel reveals how brands can deliver stronger messaging, provide eco-friendlier options, and deliver greater transparency, to ensure that the future of tea has continued relevance among sustainability-minded consumers.

  • 39% of UK millennials limit or reduce alcohol intake to improve their health.

The Future of Tea in Five Years and Beyond

The East-to-West cultural exchange will create demand for more tea varieties and new ways to consume it. Tea can increasingly take inspiration from energy drinks and other energising beverages, as consumers look for more natural sources of energy.

Mintel’s full report identifies opportunities for brands to unlock new markets by means of freezing tea for its antioxidants and freshness.

  • 29% of US Gen Zs drink tea for its energy benefit.

To discover more about The Future of Tea Market Report 2023, read A Year of Innovation in Tea and Other Hot Drinks 2023 Market Reportor take a look at our extensive Global Tea Market Research.

Expert Analysis from a Drinks Specialist

This report, written by an Heng Hong, a leading analyst, delivers in-depth commentary and analysis to highlight current global tea market trends and add expert context to the numbers.

Tea brands can future-proof the category by recruiting the next generation of consumers, being relevant to the sober lifestyle and focusing on sustainability.

Tan Heng Hong
Senior Food & Drink Analyst

Table of Contents


    • Graph 1: tea launches, by sub-category, 2018-22
    • Graph 2: tea and RTD tea launches, by ethical & environmental and functional claims, 2018-22
    • Graph 3: tea and RTD tea launches, by functional claim, 2020-22

    • Make tea appealing to the next generation
    • Graph 4: type of tea consumed, by generation, 2022
    • Capitalise on the growing sober-curious movement
    • Drive the sustainable agenda
    • Graph 5: tea launches, by select claims, 2018-22

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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