Discover the most important future trends in the global tea market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global tea market over the next five years.
The most important upcoming trends in the tea market are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in the global tea market. Understanding the future of the tea industry has never been so easy.
To learn more about the global tea market, read Mintel’s A Year of Innovation in Tea, Malt and other Hot Drinks, or take a look at Mintel’s extensive drinks market research.
Meet The Expert
This report is written by Tan Heng Hong. As an APAC Food and Drink analyst, Heng Hong has over 10 years of experience identifying emerging food and drink trends. He is always on the lookout for the latest food and drink products in his frequent travels in the region.
The tea category is expanding into new drinking occasions, solidifying its position as the drink for relaxation, while meeting consumer demand for sustainability.
Tan Heng Hong
Senior Food & Drink Analyst
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- Where we are now
- In the next two years
- In five years and beyond
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In the next two years
- Mintel’s perspective
- Expanding the consumption occasions for tea
- Cold brew tea can support and hydrate consumers who work out
- Sparkling and non-caffeinated options can improve tea’s hydration appeal
- Tea can play a greater role to deliver a natural energy boost
- Harness popular culture to attract younger consumers to the afternoon tea ritual
- Tea can ride the snackification trend
- More ways to boost moods and ease the mind
- Tea is the go-to drink to relax
- Tea that calms the mind can boost cognitive performance
- Harness more visually-captivating ingredients and colours to ease the mind
- Packaging aesthetic is a missing piece in mood enhancement
- Satisfy consumer fascination with relaxing tea ingredients from around the world
- Interpreting the map
- Sustainability will still be a high priority
- Consumers favour eco-responsible tea brands
- Graph 1: % of tea and RTD tea launches by ethical and environmental claiims , 2019-23
- Brands will strive to eliminate plastic from tea bags
- Clear up the confusion between biodegradable and compostable
- Tea cubes can take on a greater role to tackle packaging waste
- Recycled PET will be the way forward for RTD tea
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Climate change will impact sourcing and production
- Diversification of tea ingredients will help to weather the storm
- Graph 2: tea and RTD tea launches by ingredients, 2023
- Emphasis will be on regenerative farming
- Tea will be at the forefront of new wave of blurring
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key takeaways
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
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