2025
10
The Future of Vitamins, Minerals and Supplements 2025
2025-05-07T15:01:04+01:00
REPD5A5F007_BCB4_4655_9CC4_DDF785214498
2195
181821
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Report
en_GB
A desire for better, healthier and longer lives will put more focus on men’s health, metabolic wellness and ways to use technology to improve health spans. Stephanie Mattucci, Director, Mintel…
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  2. All Industries
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  4. Health and Wellbeing
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  6. Vitamins, Minerals and Supplements
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  8. The Future of Vitamins, Minerals and Supplements 2025

The Future of Vitamins, Minerals and Supplements 2025

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Discover the future trends in the global VMS market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global vitamins, minerals and supplements industry over the next five years.

The most important upcoming trends in VMS are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.

This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in vitamins, minerals and supplements. Understanding the future of the VMS industry has never been so easy.

Meet the Expert Behind the Analysis

This report was written by Stephanie Mattucci. With 10 years of experience in the food industry, Stephanie brings a food science background to her work at Mintel. She is responsible for analyzing and providing insight on ingredient and nutrition trends, regulations and food science innovations. She has a bachelor’s degree in Food Science from the University of Wisconsin-Madison.

A desire for better, healthier and longer lives will put more focus on men’s health, metabolic wellness and ways to use technology to improve health spans.

Stephanie Mattucci
Director, Mintel Food & Drink/Purchase Intelligence

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  1. WHAT YOU NEED TO KNOW

    • Where we are now
    • In the next two years
    • In five years and beyond
  2. IN THE NEXT TWO YEARS

    • Mintel’s perspective
    • More attention will be placed on men’s health
    • The wellness gap between men and women will start to narrow
    • Men will be motivated to take charge of their health
    • Health and wellness products will pivot to target  men
    • Men will be looking for alternatives to the “manosphere”
    • Supplements will address a wider range of men’s health needs
    • Holistic solutions will support metabolic health
    • Metabolic health is the next big consumer movement
    • More consumers will recognize how sleep, stress and metabolic health are interconnected
    • Better sleep will help consumers improve many areas of health
    • Graph 1: select reasons to improve sleep, 2024
    • The sleep-stress-weight connection will require holistic solutions
    • Solutions for sleep and stress management will be prioritized to support metabolic health
    • Remedies will deliver restorative sleep while being safe and effective
    • Improving health spans will be key
    • Longevity isn’t about health, it’s about time
    • Economical “time in a bottle” supplements will need to offer consumers benefits they can feel today
    • Creatine will move from sports to healthy aging
    • Longevity quest will drive interest in cellular aging
    • Graph 2: vitamins, minerals or dietary supplements concepts of interest, 2024
  3. IN FIVE YEARS AND BEYOND

    • Mintel’s perspective
    • Build on the interest in personalized VMS
    • Personalized supplements will depend on AI
    • Leading medical nutrition brands have embraced AI
    • Home-assistance AI devices will expand as a tool for preventative health and holistic wellbeing
    • Consumers are hungry for more information about their health
    • Graph 3: behaviors related to vitamins, minerals or dietary supplements, 2024
    • Balance health information with actionable insights to reduce health anxiety
  4. KEY TAKEAWAYS

    • Key takeaways

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s Future Of reports. Here’s what else is included in your report purchase:

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  • Interactive Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

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Please Note: All of the figures, graphs, and tables have been redacted.
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