Published Date: April 29, 2026 | "Supplements can address genuine health challenges – such as metabolic health, while tech promises to take the guesswork out of supplement usage." - Emma Schofield, Associate Director - Global Food Science
Published Date: April 29, 2026
"Supplements can address genuine health challenges – such as metabolic health, while tech promises to take the guesswork out of supplement usage."
Emma Schofield, Associate Director - Global Food Science
Discover the future trends in the global VMS market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global vitamins, minerals and supplements industry over the next five years.
The most important upcoming trends in VMS are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in vitamins, minerals and supplements. Understanding the future of the VMS industry has never been so easy.
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