Discover the future trends in the global VMS market with Mintel’s Future Of report. The report identifies the key consumer and industry trends that will impact the global vitamins, minerals and supplements industry over the next five years.
The most important upcoming trends in VMS are analysed and succinctly presented alongside relevant insights from Mintel’s consumer data. So you can understand how consumer demands will change and identify future innovation and growth opportunities.
This report also presents Mintel’s analysts’ pick of the most innovative and inspirational launches in vitamins, minerals and supplements. Understanding the future of the VMS industry has never been so easy.
Future of VMS – Mintel recommends…
More attention on men’s health
Brands will encourage men to take charge of their health to close the wellness gap. Facilitating connections and offering genuine health benefits will help men take charge of their physical and mental health.
Meet the Expert Behind the Analysis
This report was written by Stephanie Mattucci. With 10 years of experience in the food industry, Stephanie brings a food science background to her work at Mintel. She is responsible for analyzing and providing insight on ingredient and nutrition trends, regulations and food science innovations. She has a bachelor’s degree in Food Science from the University of Wisconsin-Madison.
A desire for better, healthier and longer lives will put more focus on men’s health, metabolic wellness and ways to use technology to improve health spans.
Stephanie Mattucci
Director, Mintel Food & Drink/Purchase Intelligence
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- More attention will be placed on men’s health
- The wellness gap between men and women will start to narrow
- Men will be motivated to take charge of their health
- Health and wellness products will pivot to target  men
- Men will be looking for alternatives to the “manosphere”
- Supplements will address a wider range of men’s health needs
- Holistic solutions will support metabolic health
- Metabolic health is the next big consumer movement
- More consumers will recognize how sleep, stress and metabolic health are interconnected
- Better sleep will help consumers improve many areas of health
- Graph 1: select reasons to improve sleep, 2024
- The sleep-stress-weight connection will require holistic solutions
- Solutions for sleep and stress management will be prioritized to support metabolic health
- Remedies will deliver restorative sleep while being safe and effective
- Improving health spans will be key
- Longevity isn’t about health, it’s about time
- Economical “time in a bottle” supplements will need to offer consumers benefits they can feel today
- Creatine will move from sports to healthy aging
- Longevity quest will drive interest in cellular aging
- Graph 2: vitamins, minerals or dietary supplements concepts of interest, 2024
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Build on the interest in personalized VMS
- Personalized supplements will depend on AI
- Leading medical nutrition brands have embraced AI
- Home-assistance AI devices will expand as a tool for preventative health and holistic wellbeing
- Consumers are hungry for more information about their health
- Graph 3: behaviors related to vitamins, minerals or dietary supplements, 2024
- Balance health information with actionable insights to reduce health anxiety
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KEY TAKEAWAYS
- Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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