The Future of Vitamins, Minerals and Supplements is a global market report covering the latest innovations and consumer trends across the global vitamin, mineral and supplements market in 2024. Our global future of the VMS industry report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and the Americas over the next five years and beyond.
Vitamins, Minerals and Supplements Global Market Landscape
The gut microbiome remains at the core of holistic and preventative health. It’s effects on brain health, immunity, weight and obesity, diabetes and skin conditions continue to be acknowledged. Additionally, Nootropics and adaptogens are seeing greater innovation and scientific backing within the vitamins, minerals and supplements global market.
Future of the VMS Industry in the Next Two Years
Personalised nutrition, targeted VMS and lifestyle changes can help assist the trend towards understanding ageing as about quality of life rather than lifespan. This appeals to Gen X and older Millennials, who value VMS solutions that meet functional needs.
The Future of Vitamins and Minerals Market in Five Years and Beyond
Advances in precision fermentation and plant-based ingredients are propelling the VMS industry to lead a green revolution, offering sustainable VMS that meet consumer demands and position the industry at the forefront of global green revolution.
This is just a snapshot of the Future of Vitamins, Minerals and Supplements, to learn more about future innovations and challenges facing the market, purchase our full report.Â
To discover more about the VMS industry, read A Year of Innovation Vitamins, Minerals and Supplements 2024, or take a look at our extensive Vitamins, Minerals and Supplements Market Research.
Expert Analysis from a Food Science Specialist
This report, written by Michelle Teodoro, a leading food science analyst, delivers in-depth commentary and analysis to highlight global vitamins and dietary supplements market trends and add expert context to the numbers.
Future-proofed VMS optimises holistic weight management, adapts to modern lifestyles and pioneers pro-longevity and sustainable breakthroughs for health across generations.
Michelle Teodoro
Global Food Science Analyst
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WHAT YOU NEED TO KNOW
- Where we are now
- In the next two years
- In five years and beyond
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IN THE NEXT TWO YEARS
- Mintel’s perspective
- Activate a 360-degree approach in weight management
- There is a need for a holistic approach in weight management
- Address both visceral and subcutaneous fat types for optimal weight management
- Gut check weight management with supplements
- Enhance GLP-1 production with natural alternatives in supplements
- Step up weight management with VMS that boost insulin sensitivity and blood glucose control
- Beyond calories: expanding dietary fibres provide new dimension in weight control
- Weighing the mind: integrate psychological support for weight management
- Look at a multifaceted approach that addresses the psychological challenges of managing weight
- Modernise VMS for today and tomorrow’s generation
- Modernised VMS can integrate health and nutrition into consumers’ daily routines and lifestyles
- Mainstream food and supplement brands forge ahead with gummies and convenience-led formats
- Fun, functional VMS will draw in Gen Z consumers
- Beyond gummies: deliver essential nutrients to Gen Z with discreet dosing formats
- Make VMS a source of easy nutrition for seniors
- Modernise traditional medicine in the age of instant wellness
- Revamp ancient cures with modern taste and ease
- Empower future seniors with pro-longevity
- Maximise the health span of future seniors
- Gen X and Older Millennials are key audiences for health-span-boosting VMS
- Graph 1: interest in vitamins, supplements and OTCs, 2023
- Graph 2: activities consumers have been doing regularly in the past six months to stay healthy, 2022
- Slow or reverse the biological clock of future seniors with ‘pro-longevity’ supplements
- Graph 3: reasons for consuming VMS, 2023
- Consider pro-longevity nutrients and ingredients to slow biological ageing: Elivity
- Consider pro-longevity nutrients and ingredients to slow biological ageing: Tally Health
- Ingredient to watch for ‘pro-longevity’: nicotinamide mononucleotide (NMN)
- Lifestyle-focused customisation in VMS offers positive-ageing marketing
- Enhance longevity for women during menopause and perimenopause
- A healthy gut microbiome can support women during menopause and perimenopause
- Consider menstrual health support for longevity
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IN FIVE YEARS AND BEYOND
- Mintel’s perspective
- Beyond survival: how VMS innovations shape climate change resilience
- Beat the heatwave with electrolyte-infused VMS for hydration and temperature control while on the go
- Deliver optimal health and nutrition during cold weather
- The future of VMS is likely to see a greater emphasis on bioavailability
- Sirio Pharma enhances supplement bioavailability with innovative bionics-inspired technology
- VMS companies are starting to tackle the challenges on bioavailability
- Recent cutting-edge technologies and product formulations are significantly progressing bioavailable supplements
- Precision fermentation can fuel a sustainable green revolution in VMS
- Recent plant-based innovations and studies highlight advances in sustainable VMS
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Key takeaways
What is a 'Future of' Report?
Have you ever wondered how to get a clear view of what’s next for your industry? Forget the crystal ball, what you need is a Mintel ‘Future of’ reports. The reports offer a forward-looking perspective, helping you identify upcoming opportunities and navigate the trends that will shape your business for the next five years and beyond.
How Mintel Builds a Picture of the Future
Creating a ‘Future of’ report is a comprehensive process that combines deep data analysis with expert human insight. Here’s a look at the core components that make these reports so valuable.
Expert Insights from Category Analysts
Our dedicated category analysts are at the heart of these reports. They bring years of industry experience and a deep understanding of global markets. They interpret complex data, connect the dots, and provide you with expert recommendations on what to expect in the next two years, five years, and even further into the future. They provide the strategic thinking you need to stay ahead.
Powered by Robust Data
Our analysis is grounded in solid data. A key source is Mintel’s Global New Products Database (GNPD), a powerful resource that tracks product innovation and launches around the world. By analysing this wealth of information, we can spot emerging patterns and shifts in the market. This data, combined with our knowledge of consumer behavior, allows us to anticipate what consumers will want next.
Designed for Forward-Thinking Strategy
Our ‘Future of’ reports are designed to help you look ahead with confidence. By focusing on trend forecasting and identifying future opportunities, these reports provide the insights you need to innovate and plan effectively. They are crafted specifically to help you anticipate market shifts and make proactive decisions, ensuring you and your business are prepared for what’s to come.
For a closer look at what's included in a Mintel Future of report, take a look at a sample PDF report below.
Please Note: All of the figures, graphs, and tables have been redacted.
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