The Future of Water, Sports and Energy Drinks 2020
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Global Annual Review: what's new and what's next for the water, sports and energy drink market. Alex Beckett, Associate Director - Mintel Food & Drink…

The Future of Water, Sports and Energy Drinks 2020

£ 2,195 (Excl.Tax)


Discover the latest global trends and innovations across the water, sports and energy drinks markets. Our forward looking report identifies areas which are evolving, consumer attitudes and important advances expected across the next five years and beyond.


Where we are now

The pandemic-enforced reduction in out-of-home consumption has been challenging for waters, sports and energy drinks. However, flavoured sparkling water is rebuffing the reusable bottle threat. And energy drinks, which are busily cutting sugar content, are in demand among weary consumers.

In the next two years

Consumers will be spending more time at home, regardless of whether pandemic restrictions are relaxed. As such, bottled water’s pure image may benefit from concerns about tap water, energy drinks can target mental stimulation more overtly than physical, and sports drinks have a generation of in-home exercisers to engage with.

In five years and beyond

The worsening climate crisis will make life even tougher for bottled water. So brands need to be indisputable champions of good causes, and make a societal difference that is positive enough to outweigh consumers’ other concerns. Energy drinks will leverage their gamer fuel reputation by embracing the eco-activist gaming trend.

Expert analysis from a specialist in the field

Written by Alex Beckett, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As huge as the challenges are for these sectors, they each boast the potential to stay relevant and exciting as consumer demands change in the future.

Alex Beckett
Food & Drink Analyst


Table of Contents


    • Coca-Cola’s game-changing arrival in energy drinks
    • The refillable bottle revolution gains pace
    • Performance energy drinks and added protein
    • [Graph] France and Germany: ‘Due to environmental concerns, I’m drinking less bottled water compared to a year ago,’ by age, 2019
    • [Graph] Global: bottled water launches, by package type, 2015-19
  2. in the next two years

    • Caffeinated waters will be a popular option
    • Functional boosts will diversify to eye health
    • Performance energy drinks will contain protein
    • [Graph] Global: functional water launches, by functional claim, 2016-19
    • [Graph] US: health benefits that motivate purchase of nutrition or performance drinks, top 5, December 2018

    • Gel water offers more effective hydration
    • DNA-based sports drinks will emerge
    • The impact of ageing public water infrastructures
  4. key market data

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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