2022
10
The Future of Water, Sports and Energy Drinks 2022
2022-07-05T15:01:20+01:00
REP81644539_B6DF_4C94_B6B4_C53D199D8C4C
2195
152703
[{"name":"Bottled Water","url":"https:\/\/store.mintel.com\/industries\/drinks\/bottled-water"},{"name":"Sports and Energy Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks\/sports-energy-drinks"}]
Report
en_GB
Consumer needs around productivity and enhanced hydration will shape innovation, as the worsening climate crisis forces new consumption behaviours. Alex Beckett, Director - Mintel Food & Drink…

The Future of Water, Sports and Energy Drinks 2022

£ 2,195 (Excl.Tax)

Description

The Future of Water, Sports and Energy Drinks 2022 is a global water, sports and energy drinks market report that covers the latest innovations and consumer trends across the global industry in 2022. Our global water, sports and energy drinks market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

 

 

Global Water, Sports and Energy Drinks Market Landscape

The easing of COVID-19 restrictions has resuscitated bottled water revenues, with flavoured sparkling water enjoying growth. Consumer anxieties about tap water are also impacting demand.

Supply chain issues have hit the energy drinks market, but sales remain strong. Meanwhile, the sports drinks market is offering hard functionality and everyday versatility.

Global Water, Sports and Energy Drinks Trends in the Next Two Years

Mintel’s Future of Water, Sports and Energy Drinks market research indicates that flavour innovation will help to defend against recessionary and eco-inspired cutbacks, particularly in the water category.

Additionally, functional innovation will see alkaline waters embrace consumer interest in enhanced hydration. The sports drink market is expected to utilise wearable technology during promotion.

 

Global Water, Sports and Energy Drinks Trends in the Next Five Years and Beyond

Consumer misgivings about tap water and single-use plastic will expand ownership of in-home drinks machines and water purifiers, elevating consumer knowledge of contaminants.

Mintel’s Future of Water, Sports and Energy Drinks market report predicts that more companies will follow Nestlé Pure Life and launch desalinated bottled water. Finally, older millennials are likely to become a key demographic for the energy drinks market as they hit their 50s.

To discover more about The Future of Water, Sports and Energy Drinks Market Report 2022, read our UK Bottled Water Market Report 2022, or take a look at our extensive Global Sport and Energy Drinks Market Research.

 

Expert Analysis from a Specialist in the Global Drinks Market

This report, written by Alex Beckett a leading analyst, delivers in-depth commentary and analysis to highlight current global energy drinks trends and add expert context to the numbers.

Consumer needs around productivity and enhanced hydration will shape innovation, as the worsening climate crisis forces new consumption behaviours.

Alex Beckett
Director – Mintel Food & Drink

Table of Contents

  1. WHERE ARE WE NOW

  2. IN THE NEXT TWO YEARS

    • Flavour innovation will play a vital role in tackling the respective challenges of waters, sports and energy drinks
    • Graph 1: ‘Sparkling bottled water with low carbonation appeals to me,’ 2022
    • Graph 2: energy drink launches, by share of selected flavour component, 2018-22
    • Functional boosts will remain in demand but efficacy and education are required to avoid spending cuts
    • Graph 3: ‘Alkaline bottled water (ie water with a higher pH level) hydrates you better than standard bottled water,’ by age, 2022
    • Format developments: even bottled water made from 100% recycled PET struggles to win over consumers
  3. IN FIVE YEARS AND BEYOND

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Future Of Sample Report

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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