The Future of Wine and Spirits 2023 is a global market report that covers the latest innovations and consumer trends across the global wine and spirits industry. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.
Mintel’s Future of Wine and Spirits Market Report outlines that adults have grown accustomed to drinking at home, primarily driven by-premise closures during COVID-19. Consumers who now feel the impact of the cost of living crisis will continue to stay at home and entertain with retail-purchased alcoholic drinks. Some shoppers will trade down for grocery staples, but many home stayers still aspire to drink less but better quality spirits, wines and alcoholic RTDs.
The cost of living crisis will extend drinkers’ desires to treat themselves to affordable luxury brands at home. Health-conscious and cash-strapped drinkers will continue to seek moderate, permissible drinks in the global wine market. Meanwhile, Mintel’s market research identifies that environmental claims are extending beyond sustainable packaging as producers strive to meet consumer demand for more sustainably produced alcohol.
The future of wine and spirits will experience advancements in technology that will enable in-store refills for spirits and bottle return and reuse schemes for wine. Synthetic lab-made alcohol start-ups with low carbon footprints will scale up as they attract investment and drinker interest. Moreover, technology will enable next-generation low-alcohol substitutes that offer relaxation without hangovers.
To discover more about The Future of Wine and Spirits Market Report 2023, read our UK Wine Market Report 2022, or take a look at our extensive Global Alcoholic Drinks Market Research.
This report, written by Martin Pascoa leading analyst, delivers in-depth commentary and analysis to highlight current global wine market trends and add expert context to the numbers.
As the pandemic subsides and the cost of living crisis unfolds, brands should offer affordable luxury, permissibility, and make water advocacy their next eco story.
Martin Pasco
Global Analyst – Food & Drink
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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As wines and spirits continue to face headwinds, brands should ensure to call out key purchase triggers, and offer permissible LNA drinks and premium alcoholic RTDs. Martin Pasco, Principal...
Find out more£ 2,195
Spirit and RTD brands are innovating around limited-edition, seasonal and novel flavours to drive interest in the category. Mikolaj Kaczorowski, Innovation Analyst ...
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