The Future of Yogurt and Desserts 2023
Beyond the immediate challenge posed by inflation, yogurt and desserts brands must focus on making products more attractive to consumers in the long term. Caroline Roux, Global Food &…

The Future of Yogurt and Desserts 2023

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The Future of Yogurt and Desserts 2023 is a global market report that covers the latest innovations and consumer trends across the global yogurt and desserts industry in 2023. Our global market report identifies evolving areas, consumer attitudes, and important advances expected across regions like EMEA, APAC, and LATAM over the next five years and beyond.

Yogurt and Desserts – Current Market Landscape

Global innovation in yogurt and desserts has been sluggish. But this will need to change, as consumers are increasingly limiting the amount of dairy they consume. There are opportunities for future growth for yogurt and dessert brands. Consumers are seeking out healthier or more affordable options, so brands will need to respond to these demands to remain competitive.

  • 62% of UK yogurt consumers say that money concerns would make them look for cheaper yogurts.

Yogurt and Desserts – Trends in the Next Two Years

Yogurt brands will need to deliver more nutritional and health benefits to align with the evolving health goals of target audiences. Highlighting specific health benefits, such as high protein or energy boosts, will also help yogurt and dessert brands appeal to the growing Gen Z consumer group. Messaging around comfort and indulgence would also resonate with Gen Z consumers.

  • In Brazil, 40% of yogurt consumers would pay more for yogurt with health benefits. 
  • In the UK, 25% of Gen Z yogurt consumers eat spoonable yogurt to cheer themselves up.
  • 49% of US Gen Z would like desserts that remind them of their childhood.

Yogurt and Desserts Market – Trends in the Next Five Years and Beyond

Sustainability will become an integral part of product innovation in the yogurts and desserts industry. Over time, food manufacturers will be under increasing pressure to adapt their practices to face the challenges posed by climate change. Plant-based yogurt and vegan desserts will need to innovate with locally grown, climate-resilient ingredients.

  • In Spain, 64% of yogurt consumers say that environmental concerns have caused them to replace some dairy yogurt with non-dairy yogurt.

To learn more about the global yogurt market, take a look at our A Year of Innovation in Yogurt Market Report.

Expert Analysis from a Specialist in the Food Industry

This report, written by Caroline Roux, a leading global food and drink analyst, delivers in-depth commentary and analysis to highlight current trends in the global yogurts and desserts industry and add expert context to the numbers.

Beyond the immediate challenge posed by inflation, yogurt and desserts brands must focus on making products more attractive to consumers in the long term.

Caroline Roux - Global Analyst


Caroline Roux
Global Food & Drink Analyst

Table of Contents

  1. Where we are now

    • Graph 1: new dairy and desserts launches, per select sub-categories, 2012-22
  2. In the next two years

    • Valuable nutrition
    • Graph 2: dairy consumers who limit/reduce dairy, 2022
    • Think Generation Z
    • Graph 3: nutrition vs taste in yogurt, per age group, 2020
    • Graph 4: select top attributes when choosing drinking yogurt (any rank), per generation, 2022
    • Transparency counters scrutiny
  3. In the next five years and beyond

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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