2021
9
The Leisure Outlook Market Report 2021
2021-01-30T03:04:08+00:00
OX1042301
2195
133378
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Report
en_GB
“The closure of pubs and restaurants across large parts of the UK prior to Christmas resulted in a record number of people regularly ordering takeaway food over the festive period.

The Leisure Outlook Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Providing the most comprehensive and up-to-date information and analysis of the UK Leisure market, including the behaviours, preferences and habits of the consumer.

The leisure and entertainment industry saw a huge decline in customers throughout 2020, thanks to the COVID-19 pandemic forcing many non-essential businesses to remain closed. Although some were allowed to reopen when the tier system was implemented nationwide, contamination fears from customers saw a prolonged decline in sales.

However, this sudden transition accelerated the rate of businesses moving online. Foodservice venues started offering more takeaway options, either by creating new infrastructure or partnering with third party aggregators. 58% of consumers reported ordering takeaway or home delivery food between December 2020 and January 2021.

In-person entertainment venues such as pubs, attractions, sports events, concerts and theatres have struggled more, with restrictions forcing the majority to close for the best part of 2020. There has however been increased efforts to find alternative ways to broadcast entertainment for home viewing, with livestreaming events creating new market opportunities out of necessity.

Even when the pandemic ends and lockdowns lift, consumers will have new ingrained habits that could provide opportunities for innovations in the industry. Formal dining has been increasingly normalised over self-service, and the rapid enhancement of online platforms could provide livestreaming entertainment for those ordering takeaway meals.

Read on to discover more or take a look at all of our UK Leisure market research.

Quickly understand

  • Impact of COVID-19 on Consumer Behaviour.
  • Recent Leisure Activity Participation.
  • Changes to Leisure Activity Participation.
  • Intentions to Participate in Leisure Activities.

Covered in this report

Leisure Sectors: Foodservice (takeaway, home delivery and eat-in), pubs, bars, gyms, visitor attractions (zoos, stately homes, gardens, theme parks, museums, art galleries), music concerts, festivals, sports events.

Expert analysis from a specialist in the field

Written by Paul Davies, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The closure of pubs and restaurants across large parts of the UK prior to Christmas resulted in a record number of people regularly ordering takeaway food over the festive period. The momentum gained by the takeaway sector will continue beyond the peak of the pandemic, but pubs and restaurants that are yet to offer home delivery should roll this out immediately in order to prove their capabilities whilst engagement is at its highest.

Paul Davies
Category Director – Leisure, Travel, Foodservice and B2B

Table of Contents

  1. Key Takeaways

      • Takeaway food sector enjoys its moment in the winter sun
        • The formalisation of casual dining
          • Participation in virtual leisure increased as restrictions set in
          • Impact of COVID-19 on Consumer Behaviour

            • Consumers remain highly concerned about exposure to and impact of COVID-19
                • Figure 1: Consumer concern about COVID-19, February 2020-January 2021
              • Leisure spend severely dented by local and then national lockdowns
                  • Figure 2: Consumer expenditure on leisure/entertainment compared to prior to the COVID-19/coronavirus outbreak, 8-16 December 2020 and 8-13 January 2021
                • Most people remain uncomfortable with going to leisure venues
                    • Figure 3: Consumers’ level of comfort doing various activities, 10-19 November 2020
                • Recent Leisure Activity Participation

                  • Local lockdowns result in record number of regular takeaway users
                      • Figure 4: Participation in leisure activities in the last month, fieldwork conducted 29 December 2020-6 January 2021
                    • The formalisation of casual dining
                      • Pent-up demand for (smaller) live events once lockdown ends
                      • Changes to Leisure Activity Participation

                        • Hospitality sector hurt badly at crucial time of year
                            • Figure 5: Participation in food and drink related leisure activities in the last month, January 2016-January 2021
                          • Indoor venues and cultural events most reliant on a vaccine
                            • Figure 6: Participation in non-food and drink related leisure activities in the last month, January 2016-January 2021
                        • Intentions to Participate in Leisure Activities

                          • Local and then national lockdowns halted pub goers’ plans to visit more often
                            • Figure 7: Anticipated frequency of participation in food and drink related leisure activities amongst visitors, October 2020 and January 2021
                          • Opportunity to engage fans of culture with virtual alternatives
                            • Figure 8: Anticipated frequency of participation in non-food and drink related leisure activities amongst visitors, October 2020 and January 2021
                        • Promotions and Digital Interactions

                          • Participation in virtual leisure increased as restrictions set in
                            • Figure 9: Usage of leisure promotions and digital services, October 2020 and January 2021

                        About the report

                        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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