The Modern Thai Identity Consumer Report 2023
£ 2,195 (Excl.Tax)
Report Summary
Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Table of Contents
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
-
KEY TRENDS AND MARKET FACTORS
- Growth of late marriage and singlehood
- Pet parenting on the rise
- Graph 1: consumer sentiment towards having kids and having pets, by age range, 2023
- Increased desire for luck and blessings
-
WHAT CONSUMERS WANT AND WHY
- Foster self-expression and develop inclusive approaches
- Graph 2: consumer agreement that they will use their own style when going out, 2023
- Graph 3: consumer agreement that it is hard to find clothing that expresses their identity, by generation, 2023
- Graph 4: consumers who are more accepting of their natural appearance than a year ago, by age, 2023
- Graph 5: consumer agreement that brands that move away from traditional gender stereotypes are appealing, 2023
- Provide mental and spiritual upliftment through brand offerings
- Graph 6: consumer interest in products said to bring luck as a gift for someone else in the past six months compared to the next six months, 2023
- Graph 7: consumer sentiment around feel-good objects and superstition, by age range, 2023
- Graph 8: consumer concerns in the past six month, by age, 2023
- Beyond monetary value: drive sustainability and localism
- Graph 9: behaviours related to sustainability that consumers are drawn to, 2023
- Graph 10: top indicators of Thai identity, 2023
-
APPENDIX
Why Mintel?
Gain access to high quality market research with every purchase of Mintel’s consumer reports. Here's what else you can expect when buying from us:
Mintel’s Clients Portal
After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal which provides instant access to supplementary insights from Mintel’s industry experts.
Multiple Report Formats
Mintel’s reports are available in PDF and PPT formats, and arrive in your inbox alongside an excel datasheet, so you can share Mintel’s market intelligence with ease.
Interactive Databook
Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
Custom Presentations
Using Mintel’s custom presentation tool, you can easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
Trusted by companies. Big and small.
